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Churchill's Fine Teas and Charley Harper Art Studio Announce Collaboration and Worldwide Licensing Agreement

Churchill’s Fine Teas and Charley Harper Art Studio Announce Collaboration and Worldwide Licensing Agreement

Popularity Views : 1 Press Release – Feb 6, 2023 11:08 EST CINCINNATI, February 6, 2023 (CarryOnHarry.com) – Over the past year Kathleen and Katherine Kern, the mother-daughter duo behind Churchill’s Fine Teas, have been collaborating with Charley and Edie Harper’s son, Brett Harper. This collaboration has led to the launch of the Iconic Art Collection,

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Cohen Veterans Network Welcomes First Lady Dr. Jill Biden at the Cohen Clinic at VVSD in Oceanside, CA

Cohen Veterans Network Welcomes First Lady Dr. Jill Biden at the Cohen Clinic at VVSD in Oceanside, CA

Popularity Views : 7 Cohen Veterans network at VVSD “Joining Forces” with White House in Support of Military Families as the Network Fills the Gaps in Mental Health Services SAN DIEGO, February 6, 2023 (CarryOnHarry.com) – Cohens Veteran Network (CVN) at VVSD, a not-for-profit philanthropic organization that serves post-9/11 veterans, active duty service members and

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Nota Launches Partnership With The Arena Group

Nota Launches Partnership With The Arena Group

Popularity Views : 11 Press Release – Feb 3, 2023 LOS ANGELES, February 3, 2023 (CarryOnHarry.com) – Nota announced today that it has entered into a partnership agreement with The Arena Group, a tech-powered media company home to more than 250 brands, to test and improve effective AI-enabled tools specifically for publishers and newsrooms.  Nota is

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Crypto Lists Adds Overview Section Dedicated to Casino

Crypto Lists Adds Overview Section Dedicated to Casino

Popularity Views : 12 Crypto Lists’ new section features a variety of toplists covering a specific range of casino offerings. These include new crypto and real money casinos, decentralized casinos, Bitcoin and Ethereum casinos, with a sportsbook section coming soon. Press Release – Feb 2, 2023 EAST HAMPTON, N.Y., February 2, 2023 (CarryOnHarry.com) – CryptoLists.com

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Vladimir Kush Unveils a New Metaphor of Love Titled 'Awakening'

Vladimir Kush Unveils a New Metaphor of Love Titled ‘Awakening’

Popularity Views : 13 Press Release – Feb 1, 2023 LAS VEGAS, February 1, 2023 (CarryOnHarry.com) – World-renowned artist Vladimir Kush unveiled a new Metaphor of Love masterpiece titled “Awakening” — Oil on Canvas (23″x17″). This is one of the artist’s “floral motif” paintings alongside some of his previous best sellers such as New Day,

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Vush’s Empowering Influencer Marketing Strategy is Changing the World for Women

Vush represents a change in societal norms and culture, and is the latest trend to “blow up” on instagram.

Press Release

updated: Mar 5, 2020

Vush is a self-love and female wellness brand which aims to break social stigmas behind adult toys and bring out confidence in women to explore themselves without shame or guilt. They are doing so by normalizing the use and promotion of toys through a social media movement which harnesses the power of influencer marketing to change cultural perceptions behind female adult toys.

Vush’s marketing strategy is driven by Instagram influencer marketing. They have targeted females who fit the “beauty, wellness and lifestyle” image. This has driven huge growth in their brand, follower count and sales. Many female celebrities such as:

  • @Jessika_power https://www.instagram.com/p/B2yeQo2nLs2,

  • @Tamara_Joy https://www.instagram.com/p/B23YGWeAsjS

  • @Gabi https://www.instagram.com/p/B2VAvukh1XV

  • @lateysha_grace https://www.instagram.com/p/ByEqlW9AJ3D

  • @lauraclery https://www.instagram.com/p/B1pOBWUh4iG

  • Others have already jumped on board with the Vush movement.

“Influencers are a critical element to our brand due to the empowering concept of promoting such a toy in the first place, which is a concept that was previously considered taboo. Our brand is breaking down barriers through the promotion of these devices, devices that previously would only be marketed to you within the premises of a dark and untasteful adult store.”

Vush aims to become the “beauty brand”, and they are doing so by positioning themselves in the market as a bright, beauty style brand, which only promotes through non-traditional channels such as beauty stores and Instagram. They cannot be found in any online adult retailer for this reason. Their products, including their most popular product “The Empress” can be found in the likes of AdoreBeauty, Australia’s largest online beauty store. They also have a growing list of beauty stockists and pharmacies lining up to capitalize on this new societal movement. 

Alicia, the spokesperson at Vush, stated “We want to create a positive and empowering space for women so they can truly express themselves with confidence; we want to take our fast-growing self-love brand to a global scale and show women that happiness is the by-product of self-love. Our mission is to normalize these products through creating an empowering movement that will break these social stigmas for good – our goal is simply to provide happiness with every Vush toy.“

It is clear that the self-love & wellness market size has been growing rapidly, which stretches across numerous industries from yoga, meditation, beauty and even toys. It is safe to say that the growing intensity of everyday life year after year has turned many individuals to prioritizing their own mental health, which is a clear market driver. The market is continuing to grow year after year, as is the wellness category at large.

Source: Vush

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