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NYIIX by TELEHOUSE America to Offer New Peering Opportunity in the New York Metro Area

Harry Johal

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NYIIX by TELEHOUSE America to Offer New Peering Opportunity in the New York Metro Area


NYIIX launches new PoP at Equinix in the New York metro area to extend its connectivity and offer Equinix customers new options for neutral peering with over 200 networks.

Press Release


Mar 14, 2023 09:00 EDT

NYIIX (New York International Internet Exchange) by TELEHOUSE America (a KDDI Group company) announced a new neutral Point of Presence (PoP) at Equinix, Inc., the world’s digital infrastructure company, for Internet peering in the New York Metropolitan Area.

NYIIX peering services can now be offered to new and existing Equinix customers at their NY2 International Business Exchange (IBX) data center and all connected facilities within their campus in Secaucus, which also includes NY4, 5, 6 and 7. This campus currently serves the world’s largest financial, media and enterprise companies with their facilities and premium interconnection services. The new service offering will extend Equinix customers’ options for peering by housing a new PoP for the NYIIX member networks. 

The NYIIX peering exchange is one of the largest neutral, scalable Internet exchange (IX) points in the world – with over 200 member networks peering with over 1.2 Tbps in peak traffic. Its members include household names and leading tech, telecom, gaming, CDN, cloud, eyeball, and media companies from North America, South America, Europe, Asia Pacific and the Middle East that peer on NYIIX architecture to increase their network speed and reduce latency and costs.

Now celebrating over 25 years of premium IX services, NYIIX has stayed true to its original mission to provide the Internet community with neutral and scalable peering infrastructure, best-in-class reliability, and stable internet connectivity. NYIIX currently operates PoPs on the East and West coasts of the United States in New York / New Jersey (with connections to EMEA and an additional direct route to Northern Virginia), Philadelphia, and Los Angeles (with connections to APAC).

Akio Sugeno, founder of NYIIX and VP of Internet Engineering for TELEHOUSE America, says, “Our mission at NYIIX has always been to provide unparalleled connectivity, data transmission, speed and cost reduction for every business and organization connecting across the U.S. and throughout the world. This partnership will further reinforce and enhance both of our companies’ service offerings to the benefit of the Internet community.”

“Peering relationships are a strategic foundation for network and Internet traffic, as companies grow and extend their digital footprint. Equinix is committed to providing neutral connectivity to high-performance platforms for exchanging this traffic”, said Stefan Raab, Senior Director of Americas Business Development at Equinix. “Working with top-tier Internet exchanges like NYIIX enables Equinix customers to scale their peering relationships to optimize costs and increase performance.”

NYIIX has designed the PoP at the Equinix NY2 data center with new proprietary network architecture and state-of-the-art, high-capacity routers offering Equinix customers and new members of NYIIX opportunities for 10G, 100G, and upcoming 400G ports to peer with both members at the new PoP in Equinix’s NY2 data center and existing NYIIX PoP’s in NY and NJ.

The new NYIIX PoP in Equinix’s NY2 data center is already available. Peering and engineering inquiries may be directed to NYIIX

About NYIIX by TELEHOUSE America
Established in 1996 and founded by TELEHOUSE America (a KDDI Group Company), the NYIIX Peering Exchange is one of the largest neutral Internet exchange points on the U.S. East Coast and across the world. Today, NYIIX peering powered by TELEHOUSE America delivers interconnection points in New York, Philadelphia, and Los Angeles with over 200 member networks connected and peering with more than 1.2 Tbps in peak traffic. Learn more at nyiix.net.

NYIIX and TELEHOUSE are registered trademarks or trademarks of Telehouse International Corp. of America. Its parent or its subsidiaries in the United States and other jurisdictions. This article may contain hyperlinks to non-NYIIX websites that are created and maintained by third parties who are solely responsible for the content on such websites.

Source: TELEHOUSE America



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Author Releases Novel About First Responder’s Life After 9/11 at No Cost

H Johal

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Author Releases Novel About First Responder’s Life After 9/11 at No Cost

Balle Balle Radio™ Entertainment Desk

Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.

The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.

According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."

The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.

Studio CarryOnHarry Perspective

At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.

Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.

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New Fantasy Novel Explores Orphan’s Journey Through Magic and Danger

H Johal

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New Fantasy Novel Explores Orphan’s Journey Through Magic and Danger

Balle Balle Radio™ Entertainment Desk

Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.

The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.

According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.

Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.

There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.

Studio CarryOnHarry Perspective

At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.

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