Books
New Book Release: ‘From Ally to Accomplice: How to Lead as a Fierce Antiracist’ by Award-Winning DEI Coach Seena Hodges of The Woke Coach
SAINT PAUL, Minn., November 21, 2023 (CarryOnHarry.com)
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Renowned diversity, equity and inclusion (DEI) coach Seena Hodges, founder of The Woke Coach®, is excited to announce the release of her groundbreaking book, “From Ally to Accomplice: How to Lead as a Fierce Antiracist,” where she shares best practices from her DEI training programs for every person and organization, no matter where they are on their antiracism journey.
“In our day-to-day lives, it’s not enough to simply stand by and be an ally,” said Hodges. “Whether you’re a leader inside your organization or outside of your workplace, it’s time to become an accomplice. This book is an invitation and call to action for anyone looking for support in their efforts to fight against the multi-faceted phenomenon of racism.”
In her debut book, Hodges provides a roadmap for leaders, featuring educational tools, personal anecdotes and real-life examples to illustrate the importance of collective action and ongoing education. By emphasizing the significance of listening, learning and unlearning, Hodges empowers readers to cultivate authentic relationships and create inclusive spaces for all.
“I wasn’t expecting a self-help book on racism to be a page-turner, but Seena shares profound expertise and wisdom in such an engaging and straightforward way that it’s hard not to read it cover to cover,” said David Wilson, managing partner at Commutator LLC. “And at the end of it, the case for becoming an accomplice fighting racism is compelling, and the path forward is clear. This book will change the hearts, minds and actions of all who read it.”
Seena Hodges is an award-winning DEI expert who is passionate about equity, intersectional feminism and access to brave spaces for all. She founded The Woke Coach® in 2018 because she wholeheartedly believes that racial equity is the defining issue of our time. As CEO, she leads antiracist programming and inclusion training for a wide range of clients, from local governments to the University of Minnesota, Red Wing Shoe Company, KNOCK, inc., and the Walker Art Center.
Hodges is a 2022 Twin Cities Business 100 People to Know honoree; a recipient of the 2022 Women Presidents Organization Women of Color Achievement Award; a 2023 Minneapolis/St. Paul Business Journal Women in Business Awards honoree; a 2023 Twin Cities Business Notable Nonprofit Board Member; a 2023 Entrepreneurial Women of Impact from Women Presidents Organization (WPO) and Women Elevating Women (W.E.W.) honoree; and was named one of the 200 Black Leaders to Know by Minneapolis/St. Paul Business Journal.
“From Ally to Accomplice: How to Lead as a Fierce Antiracist” is available for purchase on Amazon and at select retailers. For more information about Seena Hodges and her work, visit thewokecoach.com/book.
To download a photo of Hodges and the cover of her book, visit thewokecoach.com/media.
Source: The Woke Coach
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.
The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.
According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.
Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.
There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.
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