Books
Communities in Schools of Los Angeles Partners with PASSERINE to Produce First-Ever Brand Film
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Communities in Schools of Los Angeles connect students with caring adults and community resources to help them excel in school, overcome personal and socio-emotional challenges, and live full and successful lives. The goal of the film is to get more eyes on the program with the hopes of securing donations and community partners while igniting excitement around their mission.
Leading the way conceptually and in production, PASSERINE was able to unite the Los Angeles Film Community, drawing them to donate their time and talents to the cause. Entire studios, cranes, cameras, catering, personnel, editing, coloring, and more were donated thanks to the orchestration of the agency.
The film, titled “TUG,” narrates a visually cinematic tale where children pull against external challenges in a surreal tug-of-war to beat the odds and achieve their wildest dreams. “TUG” premiered in May 2024 at Communities in Schools of Los Angeles’ annual gala and will live on their website and social channels.
PASSERINE’s joy-led creativity, thoughtful strategy, and humanity-focused approach were instrumental in making this project a success. We are honored to have had the opportunity to bring this vision to life and support such a meaningful cause.
For more information about the film contact info@passerine.us.
About PASSERINE
PASSERINE is a Los Angeles based Creative Agency and Production Company. We are a black-owned, majority woman-owned family business, amplifying diverse voices by telling stories that matter. As joy-led creatives and thoughtful strategists, the team at PASSERINE strives to create content that resonates with the heart and soul of audiences worldwide.
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Joe Reina has published a new novel, "Shadows over Scottsdale: An Unsolved Murder Mystery," built around a scenario true-crime statistics make uncomfortably familiar: a man commits a devastating crime and simply disappears, leaving investigators and a grieving community with no resolution.
The book follows a character named Robert, who flees the country using forged documents and a cargo ship after an act of destruction that leaves behind, as the publisher describes it, charred remains and an unanswered investigation. The case goes cold. The novel, according to its publisher, is less concerned with the mechanics of the escape than with what happens afterward, to the people left waiting for answers that never come.
Reina, now retired in Scottsdale, spent decades in international business across apparel, footwear, and real estate, with extensive time in Europe and a particular connection to Italy that shaped two earlier books, "The Goat Sleeps in the Kitchen" and "A Love Affair in Tuscany." "Shadows over Scottsdale" marks a different direction, built instead around the real scale of unsolved homicide in the U.S. The publisher’s materials cite roughly 346,000 unsolved homicides since 1965, with more than a dozen occurring unresolved each day. Separate reporting on the book has cited a figure of about 7,778 murders in 2023 alone, which it similarly frames as more than a dozen a day going unresolved.
"Writing ‘Shadows over Scottsdale’ forced me to confront uncomfortable questions about justice itself," Reina said, according to the announcement. "Too many crimes go unsolved, too many families wait endlessly for answers. I wanted readers to understand that behind every cold case statistic is a real story, real suffering, and real questions that may never be answered."
The publisher positions the novel as an examination of institutional limits as much as a crime story: the toll of a case gone cold on the people who can’t move past it, and what it means for a community when accountability simply never arrives.
"Shadows over Scottsdale" is published by Covenant Books and is available in paperback and hardcover through the publisher’s website and major retailers including Amazon, Barnes & Noble, and Apple Books.
Cold-case statistics tend to get cited and then forgotten. Studio CarryOnHarry is curious whether fiction built directly around that number does more to stick with a reader than the number alone ever does.
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Reina comes to this material from outside the art world. His career was built in apparel, footwear, and real estate development in Chicago, and the publisher’s materials trace his interest in European history, and in Italy specifically, to years of international business travel. He has published several previous books, including "The Goat Sleeps in the Kitchen," "A Love Affair in Tuscany," and "Shadows over Scottsdale," before turning to this account of a fictionalized moment at the hinge of the Renaissance.
"I wanted to capture that extraordinary moment when masters speak to each other across time through their work," Reina said in the announcement. "These paintings represent not just gifts, but a conversation about what it means to pursue greatness while remaining grounded in purpose and principle."
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