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Viki B. Zarkin Recognized as a Mentor of the Year for 2022 by P.O.W.E.R.(Professional Organization of Women of Excellence Recognized)
AboutT Viki B. Zarkin
Viki B. Zarkin is a motivational speaker and coach for her company, I Am The One. With over twelve years’ experience, she offers motivational speaking and cancer coaching on a national level. Viki inspires women to change the way they have been programmed to think and emphasizes the importance of educating young women to believe in themselves, challenge the status quo, find their voice and listen to their heart.
Ms. Zarkin earned a B.S. in Communications and Broadcast Journalism from Ithaca College in 1987. She moved back to Pennsylvania and managed the Corporate Video Production division for Cable Adnet and met her husband, Jere Zarkin. They married in 1992 and began their life together. Viki began to work with Jere at his dental practice, running his front office. In 1999, they had their first child Dell Isaac Zarkin, and in 2002, they had their second child, Isabella Jolie Zarkin. The children, the dental practice, and family kept them very busy until Viki was diagnosed with cancer on January 5, 2011. Then their world turned upside down. Viki was told by her doctor to go home and get her affairs in order. She spent the next several years fighting for her life advocating for herself and navigating through the health care world and following her gut. Viki said, “After ten years, I am the only one like me alive. I want to shout out to the roof tops. You don’t have to die! Look at me!”
Viki felt it was important to share her story and has written a book titled, “I Am The One.” Her book shares her journey in all its rawness. Viki doesn’t hold back, giving a candid account of what it’s really like to go through a life-or-death experience, how she coped with it, and how her family coped with it. There is beauty, laughter, love, sadness, and pain … and above all, truth. The book can be purchased in bookstores across the country in hardcover. It is also available as an e-book version on Amazon.com, ISBN-10: 1737872900 and is also sold on Viki’s website: iamtheone.com.
Recently, Viki has formed a new organization to change the face of women’s health. “Lunge for Healthcare” was created to teach women to follow their instincts when it comes to their healthcare. In addition, “Lung for Healthcare” is educating doctors to listen first and diagnosis second. “Once Lunge for Healthcare can accomplish this, then we ask insurance companies to use the millions of dollars we have saved them by encouraging preventative medicine,” said Viki. “At that time, we will ask insurance companies to give back the treatments that have been removed for women’s insurances.” Anyone that wants to help or donate can visit lungeforhealthcare.org.
Ms. Zarkin is available for speaking engagements. Her story is not limited to just cancer. She also speaks about doctor/patient relationships, nutrition, appreciating the “little things in life,” juggling motherhood and cancer, working with doctors advocating for listening before diagnosing in the treatment rooms, helping women follow their instinct’s regarding their own health care, and much more. Viki has spoken to corporations such as Capital Blue as well as college campuses like Lebanon Valley College; her reach is vast and surprisingly versatile. Viki’s can-do attitude inspires people to think differently in their everyday lives and by applying her unique thought process, deals can be made in a boardroom just as easily as they can help someone through their cancer battle. Viki will also be offering Zoom classes by logging into her website, iamtheone.com, in the near future.
A distinguished P.O.W.E.R. member, Ms. Zarkin was honored by P.O.W.E.R. Magazine as a Woman of Distinction, Woman of the Year, Woman of the Month, Mentor of the Year 2021, and received P.OW.E.R.’s Lifetime Achievement award in 2021. She also has been featured on P.O.W.E.R. Talk Radio.
Outside of the recognition she has received from P.O.W.E.R, Viki has also been awarded Top Inspirational Speaker of the year 2021 by IAOTP (International Association for Top Professionals) and was showcased on the famous Reuters Billboard in Times Square in New York City. Viki is a proud member of Dr Shirlene’s Authors and Speakers Mastermind group. Ms. Zarkin has been on multiple podcasts, including Scotty MacGregor “You Can Make a Difference.” She was recently featured on Pamela Kuhns radio show and given a full page spread in the Patriot Newspaper.
“I made a promise to God to help someone every day,” said Viki. “Big or small, it doesn’t matter, that’s what I’m going to do.”
In her spare time, Viki enjoys traveling, cooking, and spending time with her family.
For more information visit https://iamtheone.com/
Further information can also be found at:
FaceBook at https://www.facebook.com/iamtheoneviki
LinkedIn at https:/www.linkedin.com/in/viki-zarkin-b57a2176
Instagram at https://www.instagram.com/iamtheoneviki
Twitter at //twitter.com/iamtheone
About P.O.W.E.R. (Professional Organization of Women of Excellence Recognized) and powerwoe.com
P.O.W.E.R.-Professional Organization of Women of Excellence Recognized is an online community. P.O.W.E.R. Magazine is a digital and exclusive print magazine featuring celebrities and everyday hardworking professional women. Our mission is to provide a P.OW.E.R.ful network of emP.OW.E.R.ing women who will mentor and inspire each other to be the best they can be. Through our valuable services, our members can network, collaborate with like-minded professionals, gain recognition and obtain knowledge from those who have already achieved success.
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.
The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.
According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.
Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.
There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.
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