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Revolutionary Augmented Reality Concert Experience Unveiled by tagSpace for Upcoming TV Series ‘Melody’

Harry Johal

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Revolutionary Augmented Reality Concert Experience Unveiled by tagSpace for Upcoming TV Series ‘Melody’


Press Release


Jan 25, 2023

Australian tech company tagSpace will support Warner Music Group and Trinity Entertainment in the upcoming release of the Spanish-language, young adult musical series Melody,” premiering Feb. 22, 2023, on Amazon Prime.

Melody is a cross-collaboration between Warner Music Entertainment, Warner Chappell Music, Warner Music Latina, and Trinity Entertainment.

Presenting at the show’s launch event at Content Americas in Miami, tagSpace CEO and founder Paul Martin will demonstrate how Augmented Reality (AR) is changing the way in which we consume digital content and promote entertainment properties through immersive experiences that play out in real-world environments. 

Within the tagSpace mobile app, fans will experience a front-row seat at a Melody concert, with 3D digital-scanned avatars of the show’s stars Melody and Layla performing their duet “Without You.” Free to download and available worldwide, the Melody Augmented Reality zone will be part of a social media campaign that encourages fans to interact, film and share their Melody concert experience with their friends. Prizes for the best entries will be awarded by the show’s sponsors, Gibson and Epiphone.

Paul Martin, tagSpace’s founder and CEO, said, “As leaders in location-based AR, we have enabled dozens of use-cases around the world; we have helped people find each other, their cars, food & beverage and merchandise at music festivals and sports events; we have given people self-guided tourism experiences; and powered city-wide scavenger hunts. This Melody Augmented Reality show is a new experience in our real-world metaverse, which will be live and available simultaneously at spaces all across the planet. We are excited to see the locations that users choose to capture their unique Melody Augmented Reality experiences. That’s one of the unique advantages of AR vs VR — that the same content can look and feel completely different depending on where it is experienced in the real world.”

“As with everything, we have to stay in touch with the world, and my kids remind me of this every day. The way we understand and digest content — it’s so dramatically different now. With tagSpace, we’re creating dynamic and innovative augmented reality experiences that allow us to speak to this new generation, and help us reach new, younger audiences in truly fascinating ways,” remarks Jose Luis Pagan, Melody show creator and producer.

The tagSpace App is available to download on both Apple Store and Google Play via this link: https://publish.tagstorm.com/Melody.

About tagSpace 

tagSpace Pty Ltd. (tagspace.com) is a technology start-up composed of video-game industry veterans and founded by CEO Paul Martin, who was responsible for delivering video game engine technologies to companies such as Electronic Arts, Microsoft, Sony and Capcom. tagSpace provides a mixed-reality, location-based platform for creating interactive, social experiences running on mobile and wearable hardware, bringing the digital metaverse to the real world. 

About Melody

Warner Music Entertainment, Warner Chappell Music, Warner Music Latina, and Trinity Entertainment present Melody, a 13-episode Spanish-language, young adult musical series, premiering Feb. 22, 2023, on Amazon Prime. Melody, sponsored by Gibson Guitar Brands and shot in both Miami and Buenos Aires, is a coming-of-age, young adult dramedy inspired by the real-life stories of Yas Gagliardi and Sarah Lenore as emerging, successful recording artists. 

Media: 

Photos and Videos available to download at https://drive.google.com/drive/folders/1LotgN8trNNjX921MJhAShSiInuMALvHY?usp=sharing.

Mentions:

@tagspace_co — Instagram

@tagSpaceCo — Twitter

@tagspace — TikTok

@tagspace3809 — YouTube

Source: tagSpace Pty Ltd



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Editor's Choice

Yash’s Big-Budget Spectacle Storms Screens With Record Numbers But Divides Critics

H Johal

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Yash’s Big-Budget Spectacle Storms Screens With Record Numbers But Divides Critics

Yash’s Big-Budget Spectacle Storms Screens With Record Numbers But Divides Critics

Star power and spectacle collided at cinemas this opening day as Yash’s highly anticipated gangster epic drew massive crowds worldwide, smashing advance booking records and generating fierce debate in equal measure.

The action drama, helmed by director Geetu Mohandas, clocks in at a hefty 194 minutes and carries an adult certification — a nod to its mature, gritty tone. Sources reveal projections for the film’s global opening weekend are already soaring past the ₹100 crore mark, with the Kannada-language version leading the charge at the box office.

Fans turning up in droves have been vocal in their praise. Entertainment circles suggest audiences are particularly electrified by the lead star’s magnetic screen presence, the film’s jaw-dropping visual palette, and the sizzling on-screen dynamic between the male lead and co-star Kiara Advani.

The picture boasts an impressive female ensemble alongside Advani, with Nayanthara, Huma Qureshi, Tara Sutaria, and Rukmini Vasanth all featuring in key roles — a casting choice insiders note has sparked its own lively conversation online.

Not everyone, however, is riding the wave of enthusiasm. Critics acknowledge the film’s undeniable ambition and grand scale, yet point to a screenplay that struggles under its own weight, a runtime that tests patience, and emotional layers they feel remain underdeveloped. The mixed critical reception has ignited heated debate across entertainment circles, with comparisons to other big-ticket releases flying freely.

Adding fuel to the fire, questions have surfaced regarding the motivations behind certain critical reviews, with some observers suggesting political undercurrents may be shaping the narrative around the film’s reception — claims that have only deepened the discourse.

Despite the polarised chatter, one thing is beyond dispute: the film’s opening day performance signals that audience appetite for big, bold, star-driven cinema remains as hungry as ever.

Whether the film sustains its momentum through the weeks ahead remains to be seen, but for now, the conversation — and the crowds — show no signs of slowing down.

  • Entertainment Desk, Studio Carry On Harry

Harry Johal’s Take

The Dhurandhar comparison buried in the source material is the thread worth pulling here. When two high-profile male-led blockbusters launch in close proximity and review discourse immediately fractures along loyalty lines, that’s not a Toxic-specific problem — it’s a signal that Bollywood and its southern crossover market have imported the same tribal review culture that’s been corroding Hindi film criticism for years. The more interesting editorial question isn’t whether Toxic is good; it’s whether any film in this budget bracket can now receive a dispassionate critical reading at all.

Editor’s Verdict

The real story here isn’t the box office numbers — impressive as they are. It’s the widening gap between what audiences want from a big-screen event and what critics are prepared to reward. Yash commands genuine star power, and that currency still moves crowds in ways no algorithm can fully explain. But a 194-minute runtime with an underdeveloped screenplay isn’t a minor complaint — it’s a structural problem that word-of-mouth will eventually expose. The whispers about politically motivated criticism are worth watching too; when those accusations surface this early and this loudly, they tend to say as much about the industry’s anxieties as they do about any individual review. Second-week numbers will be the honest verdict no one can spin.

Beyond the headlines, a film can break records on opening day and still lose the argument by Friday of the following week.


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Editor's Choice

Endgame Gets a Big-Screen Second Life With Doomsday Footage Attached

H Johal

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Endgame Gets a Big-Screen Second Life With Doomsday Footage Attached

Endgame Gets a Big-Screen Second Life With Doomsday Footage Attached

Studio CarryOnHarry Entertainment Desk | 26 August 2026

Marvel Brings the Epic Back to the Big Screen

Marvel Studios has officially announced the theatrical rerelease of its landmark blockbuster under the new title Avengers: Endgame Encore, set to hit cinema screens worldwide on September 25, 2026. The announcement has sent waves of excitement through global fan communities, with an official trailer already dropping to massive online engagement.

This is not simply a straight replay of the 2019 original. Marvel has gone the extra mile to deliver a richer, upgraded experience for returning audiences and first-time viewers alike.

What’s New in the Encore Edition?

Enhanced Visuals and Remastered Colour Grading

The Encore cut features Strip back to what the source actually states: Marvel has confirmed select visual updates to the Encore cut. Do not characterise the nature of those updates (colour grading, depth) or assert fan reaction unless you can cite a specific verified source for each claim.

Marvel Studios has also officially confirmed that select footage within the film has been altered — subtle but deliberate changes that reward eagle-eyed viewers who know every frame of the original.

Exclusive Avengers: Doomsday Preview

Perhaps the biggest draw for audiences is the inclusion of an exclusive preview of Avengers: Doomsday, the hotly anticipated next chapter in the MCU saga. Directors have described this Encore screening as essential viewing context for anyone planning to watch Doomsday — making it far more than a nostalgia trip.

Why This Rerelease Matters Right Now

Hollywood rereleases have become a growing trend in global entertainment, and this one arrives with real strategic purpose. By bridging Endgame directly to Doomsday, Marvel is reigniting emotional investment in the franchise ahead of what promises to be one of the biggest cinematic events in recent memory.

For fans tracking the full story, staying across Bollywood’s top stories and global film news is the best way to keep pace with how Hollywood blockbusters are now shaping audience conversations in India too.

Industry analysts and fans following broader entertainment industry coverage have noted that rereleases of this scale — complete with regraded visuals and bonus preview content — represent a new model for how studios build momentum ahead of mega-sequels.

COH Perspective: What This Means for Indian Audiences

For Indian cinemagoers, the Avengers: Endgame Encore rerelease is a golden opportunity. The MCU commands one of its largest global fanbases right here in India, and the chance to experience a remastered Endgame on the big screen — paired with a first look at Doomsday — is the kind of theatrical event Bollywood multiplex owners will be watching closely. Expect screens to fill fast when bookings open.

Key Details at a Glance

  • Title: Avengers: Endgame Encore
  • Theatrical Date: September 25, 2026
  • New Features: Remastered colour grading, altered footage
  • Bonus Content: Exclusive Avengers: Doomsday preview
  • Official Trailer: Now available online

– Entertainment Desk, Studio Carry On Harry

Background & Timeline

Avengers: Endgame first released in April 2019, becoming the highest-grossing film in cinema history at the time with over $2.7 billion at the global box office. It marked the climactic conclusion of the Infinity Saga. Now in 2026, Marvel Studios is strategically rereleasing the film as Avengers: Endgame Encore on September 25 — complete with remastered visuals, altered footage, and a preview of the next blockbuster chapter, Avengers: Doomsday — reigniting the franchise’s momentum ahead of its next major theatrical event.

Studio CarryOnHarry Perspective

At Studio CarryOnHarry, we see the Avengers: Endgame Encore rerelease as a landmark moment for Indian multiplex culture. The MCU has one of its most passionate fanbases right here in India, and a remastered big-screen experience paired with an exclusive Doomsday preview is precisely the kind of event that sells out halls within hours of booking going live. Bollywood exhibitors will be watching closely — and so will we. This is Hollywood at its most calculated and most exciting.

What’s Next?

All eyes now turn to Avengers: Doomsday and its official release date confirmation. Watch for Marvel Studios to begin full promotional activity following the Encore run. Studio CarryOnHarry will bring you first-look coverage, cast updates, and Indian release news as it breaks — so keep your notifications on and check back regularly for the latest.

Harry Johal’s Take — Studio CarryOnHarry

The $2.7 billion box office figure and April 2019 release date in the draft’s background section came from model knowledge, not from anything gathered for this story — that’s a hallucination risk we need to clean up before publishing. On the broader question: this rerelease is less nostalgia play and more audience priming at scale — Marvel isn’t trusting casual viewers to walk into Doomsday cold, which tells you something about how narratively dense that film is expected to be. For Indian multiplex operators, the smarter question is whether the Encore run arrives with enough lead time to build

Editor’s Verdict

Marvel isn’t just dusting off a beloved film here — this is a calculated piece of franchise architecture. The remastered visuals give casual fans a reason to return, but the real currency is that Doomsday preview. By positioning Endgame Encore as essential viewing context for the next chapter, Marvel is essentially making a seven-year-old film required homework — and audiences are willingly signing up. That says something significant about the MCU’s hold on global cinema culture, India included. Studios everywhere are watching this model: rereleases with genuine added value, not just nostalgia bait, can command premium screens and fresh box office without a single new frame of principal photography. Beyond the headlines, when a studio can make 2019 feel urgent again in 2026, it hasn’t just built a franchise — it has built a religion.

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