Books
STEERus Rolls Out Free Tool and Webinar on How AI Describes Small Businesses to Customers
Balle Balle Radio™ Entertainment Desk
STEERus Inc. has launched a free online assessment called the Digital Signal Check, intended to enable business owners to see the difference between their own company description and how AI systems summarize it for potential customers. The River Vale, New Jersey-based company is pairing the tool’s release with a free webinar on October 23.
The launch builds on the work of STEERus founder Loralyn Mears, PhD, a scientist and leadership educator who wrote the book MISINTERPRETED: The Hidden Risk Making Brands & Leaders Invisible in the Age of AI. Mears coined the term Misinterpretation Risk to describe what she argues is a growing gap between what a business says about itself and what AI systems conclude about it after pulling from websites, reviews, listings, social media and news coverage scattered across the internet.
The concern, according to the announcement, is that AI search tools don’t return lists of links the way traditional search engines do. They synthesize scattered information into a single summary or recommendation. If a company has changed its services, pivoted its market, or simply accumulated outdated listings over the years, those older signals don’t disappear on their own, and they can shape what an AI tool tells a customer without the business ever knowing it happened. "Businesses have been taught to ask, ‘Can people find me?’" Mears said in the announcement. "The more important question now may be, ‘When AI finds me, does it understand me correctly?’"
The free webinar, titled "Is AI Search Making Your Business Invisible? 5 Things Every Business Owner Needs to Do Now," runs October 23 from 2 to 3 p.m. ET and is open to business owners, entrepreneurs and professionals. Mears is set to walk through how AI-driven discovery differs from conventional search and outline five steps businesses can take on their own to clean up conflicting digital information. Mears also hosts the Small Biz Stories podcast, now in its sixth season.
STEERus isn’t alone in targeting this concern; other companies have recently introduced similar tools aimed at showing businesses how AI assistants represent their brands, suggesting the question of AI-driven misrepresentation is becoming a broader small-business concern rather than a niche one. Studio CarryOnHarry will be watching whether tools like this one gain real traction with small business owners or end up as a passing feature of the current AI-search moment.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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Rev. Clarence Yordy, a 95-year-old Korean War veteran and former pastor, has published a new collection of sermons titled "In Times Like These, Be Very Sure," through Christian Faith Publishing.
The book gathers sermons described by its publisher as addressing faith, perseverance, healing and purpose, rooted in Scripture and shaped by what the announcement calls real-life experience. According to the publisher’s description, the collection is meant to offer readers a steady voice amid noise and uncertainty, inviting them to pause and reconnect with their faith in the course of daily life.
Yordy brings a long personal history to the material. He served in the Korean War, spent years in pastoral ministry, and raised seven children, with grandchildren and great-grandchildren following. "I wanted to share the lessons I’ve learned across a lifetime of ministry," Yordy said in the announcement. "In times like these, we need anchors of truth that hold steady regardless of the storms around us. My prayer is that these messages help others find that unwavering foundation in Christ."
The publisher describes the sermons as addressing both practical and spiritual questions — encouragement for difficult seasons, Yordy says, alongside what the publisher frames as deeper understanding of what it means to live out faith with conviction.
"In Times Like These, Be Very Sure" is available through Christian Faith Publishing’s website, as well as at bookstores and through major online retailers including Amazon, Barnes & Noble, Apple Books and Google Play.
Studio CarryOnHarry sees the real interest here in the author himself — a 95-year-old minister and veteran putting a lifetime of ministry into print is itself a notable milestone, regardless of how the book performs.
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Author Nancy Chance has released "Ancient History of Man, the Fallen Angels, and Religions," a book examining humanity’s earliest history through the lens of biblical and ancient texts, published through Christian Faith Publishing.
The book draws on the Holy Bible and the Book of Enoch, along with what the announcement describes as extensive research across scientific, historical, and journalistic sources. Its narrative opens with what Chance characterizes as creation’s original state of perfection, then moves to the descent of fallen angels to Earth and the disruption that followed. The Book of Enoch, an ancient Jewish religious text not included in most biblical canons, has long been a touchstone for writers and theologians interested in the fallen angels narrative referenced briefly in Genesis, and Chance’s book builds its account around that same source material alongside scripture.
Chance came to this project after a career in nursing. The author started her creative pursuits with teenage poetry, progressed through short stories and screenplays, and after leaving nursing pursued this theological work. This new book follows an earlier, shorter work, "One God and the Fallen Angels," and the publisher describes it as an expanded treatment of the same research and themes.
In a statement, Chance explained her motivation: "I felt compelled to share this narrative because it illuminates not only the struggle between light and darkness, but God’s constant love for His creation." "Through extensive research and biblical foundation, I hope readers will come to know Him intimately and understand their place in this epic narrative."
The publisher positions the book as a resource for readers interested in biblical and historical perspectives on the origins of human civilization and its relationship to the divine. It’s available through Christian Faith Publishing’s website, as well as Amazon, Apple iTunes, Google Play, and Barnes and Noble.
Studio CarryOnHarry will be watching to see whether this expanded volume reaches a wider readership than Chance’s earlier book on the same subject, or whether it mainly serves the audience already familiar with her work.
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