Artists
Breakr Revolutionizes Influencer Marketing, Saving Brands 40% in Marketing Costs and Launches New Features
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Watch Breakr: https://youtu.be/QeVTtA1HBXw?si=jVI2JdmAkins3rH5
Key Features and Benefits:
– Cost Efficiency: Breakr users report an average savings of 40% on their marketing budgets, thanks to the platform’s patented transactional revenue model.
– No Monthly Fees: By removing traditional software fees, Breakr ensures that its powerful tools are accessible to all, regardless of budget.
– Success-Based Revenue Model: Breakr only earns when its clients and creators succeed, aligning the platform’s interests with those of its users.
– Advanced Marketing Tools: Users gain access to ultramodern technology that enhances their marketing efforts, driving engagement and growth.
– Industry-Wide Adoption: The removal of financial barriers has led to a mass proliferation of Breakr’s technology, revolutionizing marketing strategies across the music industry.
– Contractual Obligation: No procurement or contracts needed.
– Tracking: All agency campaigns can be uploaded directly and they will receive complementary internal enterprise tracking, allowing labels and brands to look back at past effectiveness, and consolidate all data into one centralized place.
– New Feature Launch: Breakr’s latest features include exportable real-time white label metrics reports for management and key stakeholders (with streaming data included), label level wallet distribution across artists and brands, CRM save feature enhancements, and label-side search modifications, providing even more value and capabilities to users.
– AI: Breakr has partnered with Shaped.ai to develop unique creator recommendation models tailored for each of their clients, leveraging zero-party, first-party, and third-party data. This collaboration enhances the platform’s ability to deliver highly personalized and effective marketing campaigns. It gets smarter every time a client clicks a button, unlike all other platforms in the space.
– White Label API: Breakr was built on an extendable API, enabling them to deliver a seamless first-party experience for the Breakr app. This robust architecture also allows Breakr to create powerful white-labeled and API solutions for third parties eager to leverage its proprietary core technologies.
“Breakr is dedicated to democratizing access to high-quality marketing tools,” said Tony Brown, CEO and Co-Founder at Breakr. “Our mission is to support artists and companies by reducing costs and sharing in their success. We believe this approach not only fosters innovation, but also drives growth and creativity within the industry.”
Ameer Brown, CTO and Co-Founder, states, “At Breakr, we’re demystifying the agency black box by offering powerful, cost-effective tools that amplify reach and engagement. Our platform creates cost efficiencies for buyers and ensures creators get paid more, empowering users to connect with creators globally, manage campaigns effortlessly, and track success without any monthly fees.”
For more information about Breakr and to start saving on your marketing budget today, visit www.musicbreakr.com.
About Breakr
Breakr is not just a platform; it’s an evolution—a dynamic ecosystem that brings together artists, labels, brands, and creators to collectively shape culture. Breakr, the brainchild of siblings Anthony Brown (CEO and Founder) and Ameer Brown (CTO and Co-Founder) believes in the power of collaboration to drive meaningful change and amplify voices that deserve to be heard. Breakr’s mission is simple yet profound; to enable direct-to-creator relationships at scale and empower labels and brands to move at the speed of culture while ensuring that creators are fairly compensated for their contributions. In a rapidly evolving digital landscape, Breakr serves as a catalyst for innovation, creativity, and authentic connection.
At the heart of Breakr’s ethos is the belief that every voice matters and deserves to be elevated. By fostering direct relationships between creators and supporting entities, Breakr empowers individuals to make their mark on culture, one collaboration at a time. Through our platform, artists have the opportunity to forge meaningful partnerships with labels and brands, amplifying their reach and impact in the digital sphere. From launching new products to promoting groundbreaking music releases, Breakr facilitates seamless collaborations that resonate with audiences and drive cultural conversations, and most importantly, conversions.
Breakr’s impact extends beyond transactions; it’s rooted in a commitment to fairness, transparency, and empowerment. By ensuring that creators are paid fairly for their contributions, Breakr is not only shaping culture but also reshaping industry norms and standards. Breakr is a community united by a shared vision of collective collaboration and cultural evolution. Breakr is on a journey to continue to empower voices, drive change, and shape the future of culture, together.
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Artists
SENSANE to Release Debut Vocal Album in October with UK and Indian Artists
Balle Balle Radio™ Entertainment Desk
SENSANE, a Derby producer and DJ, will launch his upcoming album on 22 October 2026 via AHK Global Records, his own record label, according to the announcement. The album combines prominent voices from Panjabi music, new talent from India, and UK artists, marking SENSANE’s debut appearance as a vocalist.
The album follows SENSANE’s long-running mix of Panjabi and Bhangra traditions with folk, hip-hop, R&B, garage and electronic production, a sound he’s built his name on as both a touring DJ and label head. AHK Global Records, which he founded, has previously put out Punjabi-facing projects, including a five-track EP with vocalist Kulvinder Johal that reportedly debuted at number six and was described by some as the first Punjabi album to reach that position on its chart.
"This album brings together the sounds and artists that have shaped me," SENSANE said in the announcement. "I wanted the album to honour the legends, give new voices a platform and show where I’m going next. Putting my own voice on a track is a big moment for me, and I can’t wait for people to hear it."
Details about the complete track listing, collaborators, and SENSANE’s vocal debut track will be revealed before the album drops, according to the statement.
Studio CarryOnHarry will be watching whether SENSANE’s own vocal debut changes how listeners place him: as a producer stepping forward, or as an artist who’s been building toward this the whole time.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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Artists
From vault to vision: C’batch reimagines archive recording as ‘Our Little Pooh Pea (The Last Light) 4 – Cinematic’
C’batch reworks a previous guitar recording into instrumental piece “Our Little Pooh Pea (The Last Light) 4 – Cinematic,” continuing the artist’s practice…
Balle Balle Radio™ Entertainment Desk
C’batch has released “Our Little Pooh Pea (The Last Light) 4 – Cinematic,” an instrumental track built from a previously recorded guitar performance that the artist has reshaped into a new piece.
The release continues a pattern in C’batch’s work: revisiting prior work and reimagining it across multiple versions instead of viewing recordings as standalone pieces. Multiple outlets covering the release have noted that this approach — returning to older ideas and giving them new context — has become something of a signature, with this track functioning as the fourth installment under the “Our Little Pooh Pea (The Last Light)” title.
The piece is instrumental, with the guitar serving as the primary voice throughout the piece rather than functioning as one element among vocals or other lead instruments. Coverage of the release has described the guitar as the connective thread of the piece, tying its texture and tone together in a way multiple reviewers have called cinematic — the arrangement building mood and movement without lyrics to guide it.
Studio CarryOnHarry finds the more interesting story here isn’t the track itself but the method: a musician who views archived material as material for reinterpretation across multiple versions, and building a numbered series out of revisiting it.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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