Books
Nashville Lavender Pioneer Gigi de Lugo Secures Majority Ownership of Permanent Farm in Joelton, Tennessee
Lloyd Traven, President of Peace Tree Farm, the original breeder of these global-standard varieties, praises de Lugo’s early foresight and influence:
“Over a period of the last decade, Gigi has been highlighting our introductions that have become the Gold Standard for lavender worldwide, and she was an early proponent because she saw the extra value of these introductions… Once she knew the plants were different and far superior, she committed to making the right choice for her customers. She can now proudly say that she has started over 30 new farms on their journey across an area ranging from Virginia through to Iowa!”
From its original rented fields in Whites Creek—Gigi’s Lavender, was celebrated by “Garden & Gun” magazine as one of the South’s top lavender destinations—the licensed nursery has supplied thousands of Peace Tree-bred plants throughout Tennessee and beyond. In 2019, de Lugo founded “The Lavender Exchange (TLx),” an exclusive membership alliance offering ongoing technical support, resource sharing, cooperative marketing, and agritourism promotion to farms that source their plants exclusively from Gigi’s Nursery.
Traven also highlights the impact of this network: “Gigi also knows the great importance and value of marketing with expression of clear benefits and a clear message. She created the Lavender Exchange with this in mind—to provide an outlet for cooperative marketing and sharing of equipment and machinery and product ideas.”
This strengthened ownership ensures continuity for de Lugo’s research, educational outreach, and product innovation at the Joelton location, including her newest Patent Pending offering, “ZWave Mg”—a topical magnesium spray infused with pure Phenomenal lavender hydrosol steam-distilled exclusively from flowers grown by TLx member farms. Designed for relaxation, muscle relief, and better sleep, ZWave Mg showcases the wellness potential of Southern-grown lavender.
“This milestone gives us the stability and security to continue investing in our Southern lavender research, development, product distribution, and growing community of the farms we support through The Lavender Exchange (TLx),” said Gigi de Lugo. “From the beginning I set out to prove lavender could become a viable cash crop for Tennessee and Southern farms—not only a pretty agritourism field, but a real harvestable commodity built on Phenomenal®. It took courageous pioneers willing to bet on the unproven and stay the course with me. These years, alongside the extraordinary farmers of our TLx family, have been one of the greatest adventures of my life.”
Experience the pure essence of Southern lavender: Gigi’s premium products, including the breakthrough ZWave Mg, are available exclusively through her website, and retail partners across Tennessee. Gigi is in discussion with a Nashville based manufacturer to expand her ZWave Mg production capacity for 2026.
About Gigi’s Lavender Nursery & Farm
Gigi’s Lavender Nursery & Farm is a Tennessee-licensed grower and an exclusive Southeast source for Peace Tree Farm’s Phenomenal®, Sensational!®, Exceptional!®, Inspirational!® lavender cultivars. It serves as headquarters for The Lavender Exchange (TLx), a premier network advancing lavender agriculture and agritourism across the South and Midwest.
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Twenty-five years after the September 11 attacks postponed its debut, a founding XM executive has released a memoir about the satellite radio company’s launch. "They Pay for Water: Building XM Satellite Radio from a Paper Concept to Millions of Subscribers," by Dan Murphy, went on sale August 17 in ebook, paperback and hardcover, according to the announcement.
The company was set to launch its inaugural U.S. satellite radio service on September 12, 2001, in the Dallas/Fort Worth and San Diego markets. Murphy and the executive team flew out of Washington, D.C. in the early morning hours of September 11, per the announcement. The launch was pushed back, going live September 25 and expanding nationally by that November.
After joining Sony as a 24-year-old with minimal prior experience, Murphy spent 15 years helping to capitalize, build, and launch XM’s satellite infrastructure, create its receivers, and establish distribution channels in retail and automotive sectors., the announcement states. "After Walkman, Discman, I was looking to join the next big audio innovation when a recruiter called," Murphy said. "It sounded perfect. It was going to be radio the way it should be."
The volume addresses the company’s funding rounds, satellite deployment, distribution challenges across retail and automotive channels, programming strategy, customer economics, multiple Chapter 11 threats, and its ultimate acquisition by Sirius., according to the announcement. "We had spent years getting ready for the biggest launch of our careers, and then the country stopped," Murphy said. "For weeks afterward, I did not know whether anyone would still care about satellite radio."
Positioned as both corporate history and personal narrative, the book targets audiences seeking insight into the construction of major consumer-facing ventures requiring substantial capital investment. — a framing the announcement ties to ongoing debates in the audio industry over subscription economics. It is Murphy’s first book and is available now on Amazon.
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Books
‘SALIGIA’ Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological Fantasy
Balle Balle Radio Entertainment Desk
Author Tagore Almeida’s new book, “SALIGIA: The Evil Is Outside. The War Is Within.,” is now available on Amazon, according to the announcement promoting the release.
The title is not invented for the book. SALIGIA is a centuries-old Latin mnemonic device used in Christian theology to remember the seven deadly sins: Superbia (pride), Avaritia (greed), Luxuria (lust), Invidia (envy), Gula (gluttony), Ira (wrath) and Acedia (sloth). The sins themselves never appear as an explicit list in the Bible; the grouping developed within early Christian tradition, drawing on scattered biblical passages, and the acronym became a memory aid for clergy and laypeople alike. The announcement itself does not spell out this connection, though it’s central to how the book’s central conceit works.
Where the traditional mnemonic catalogs vices, Almeida’s book inverts it: according to the announcement, the story is structured as a journey through a symbolic ancestral dwelling with separate rooms, each embodying different virtues rather than sins — courage, compassion, humility, integrity, forgiveness, reverence and love. Other promotional material describes the book as a mythological fantasy following characters named Salem and Medea on a quest against the forces the title names, and credits the release to publisher The Alcove Publishers, which has described the book as blending mythology, self-reflection and mystery.
The announcement frames the project as “a fusion of mythological elements, spiritual themes, philosophical inquiry, and personal exploration,” built around the idea that readers already possess the virtues the book examines, rather than seeking them from external sources.
The book is currently listed for sale on Amazon under Almeida’s author page.
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