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Nashville Lavender Pioneer Gigi de Lugo Secures Majority Ownership of Permanent Farm in Joelton, Tennessee

Harry Johal

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Nashville Lavender Pioneer Gigi de Lugo Secures Majority Ownership of Permanent Farm in Joelton, Tennessee


Nashville, TN, November 20, 2025 –(CarryOnHarry.com)– A fourth-generation U.S. Virgin Islander who has called Nashville home since 1993, de Lugo transitioned from an award-winning career in music publishing and feature film producing, with Platinum and Gold Albums, Arista Records A-Team Award, BMI #1 and more, to lavender farming in 2018. Focusing exclusively on Peace Tree Farm’s trademarked, heat- and humidity-tolerant hybrids—Lavender Phenomenal®, Sensational!®, and Exceptional!®—she has proven these cultivars are the definitive choice for Southern growers.

Lloyd Traven, President of Peace Tree Farm, the original breeder of these global-standard varieties, praises de Lugo’s early foresight and influence:

“Over a period of the last decade, Gigi has been highlighting our introductions that have become the Gold Standard for lavender worldwide, and she was an early proponent because she saw the extra value of these introductions… Once she knew the plants were different and far superior, she committed to making the right choice for her customers. She can now proudly say that she has started over 30 new farms on their journey across an area ranging from Virginia through to Iowa!”

From its original rented fields in Whites Creek—Gigi’s Lavender, was celebrated by “Garden & Gun” magazine as one of the South’s top lavender destinations—the licensed nursery has supplied thousands of Peace Tree-bred plants throughout Tennessee and beyond. In 2019, de Lugo founded “The Lavender Exchange (TLx),” an exclusive membership alliance offering ongoing technical support, resource sharing, cooperative marketing, and agritourism promotion to farms that source their plants exclusively from Gigi’s Nursery.

Traven also highlights the impact of this network: “Gigi also knows the great importance and value of marketing with expression of clear benefits and a clear message. She created the Lavender Exchange with this in mind—to provide an outlet for cooperative marketing and sharing of equipment and machinery and product ideas.”

This strengthened ownership ensures continuity for de Lugo’s research, educational outreach, and product innovation at the Joelton location, including her newest Patent Pending offering, “ZWave Mg”—a topical magnesium spray infused with pure Phenomenal lavender hydrosol steam-distilled exclusively from flowers grown by TLx member farms. Designed for relaxation, muscle relief, and better sleep, ZWave Mg showcases the wellness potential of Southern-grown lavender.

“This milestone gives us the stability and security to continue investing in our Southern lavender research, development, product distribution, and growing community of the farms we support through The Lavender Exchange (TLx),” said Gigi de Lugo. “From the beginning I set out to prove lavender could become a viable cash crop for Tennessee and Southern farms—not only a pretty agritourism field, but a real harvestable commodity built on Phenomenal®. It took courageous pioneers willing to bet on the unproven and stay the course with me. These years, alongside the extraordinary farmers of our TLx family, have been one of the greatest adventures of my life.”

Experience the pure essence of Southern lavender: Gigi’s premium products, including the breakthrough ZWave Mg, are available exclusively through her website, and retail partners across Tennessee. Gigi is in discussion with a Nashville based manufacturer to expand her ZWave Mg production capacity for 2026.

About Gigi’s Lavender Nursery & Farm
Gigi’s Lavender Nursery & Farm is a Tennessee-licensed grower and an exclusive Southeast source for Peace Tree Farm’s Phenomenal®, Sensational!®, Exceptional!®, Inspirational!® lavender cultivars. It serves as headquarters for The Lavender Exchange (TLx), a premier network advancing lavender agriculture and agritourism across the South and Midwest.



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Books

‘SALIGIA’ Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological Fantasy

H Johal

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‘SALIGIA’ Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological Fantasy

Balle Balle Radio Entertainment Desk

Author Tagore Almeida’s new book, “SALIGIA: The Evil Is Outside. The War Is Within.,” is now available on Amazon, according to the announcement promoting the release.

The title is not invented for the book. SALIGIA is a centuries-old Latin mnemonic device used in Christian theology to remember the seven deadly sins: Superbia (pride), Avaritia (greed), Luxuria (lust), Invidia (envy), Gula (gluttony), Ira (wrath) and Acedia (sloth). The sins themselves never appear as an explicit list in the Bible; the grouping developed within early Christian tradition, drawing on scattered biblical passages, and the acronym became a memory aid for clergy and laypeople alike. The announcement itself does not spell out this connection, though it’s central to how the book’s central conceit works.

Where the traditional mnemonic catalogs vices, Almeida’s book inverts it: according to the announcement, the story is structured as a journey through a symbolic ancestral dwelling with separate rooms, each embodying different virtues rather than sins — courage, compassion, humility, integrity, forgiveness, reverence and love. Other promotional material describes the book as a mythological fantasy following characters named Salem and Medea on a quest against the forces the title names, and credits the release to publisher The Alcove Publishers, which has described the book as blending mythology, self-reflection and mystery.

The announcement frames the project as “a fusion of mythological elements, spiritual themes, philosophical inquiry, and personal exploration,” built around the idea that readers already possess the virtues the book examines, rather than seeking them from external sources.

The book is currently listed for sale on Amazon under Almeida’s author page.

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Former Navy Serviceman Crafts Spiritual Thriller Linking Esther’s Story to Modern Crisis

H Johal

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Former Navy Serviceman Crafts Spiritual Thriller Linking Esther’s Story to Modern Crisis

Balle Balle Radio Entertainment Desk

Terry Ginn has published "For Such a Time as This," a contemporary military thriller that reimagines the biblical narrative of Esther, according to the publisher, Christian Faith Publishing. The book follows a former CIA operative rescued by a Navy SEAL team and brought aboard an aircraft carrier in the Persian Gulf, where he pushes a Navy corpsman from the Missouri Ozarks to read the Old Testament account of Esther — and the two begin to see parallels between ancient persecution of the Jewish people and a present-day plot targeting Israel and other major cities.

Ginn grounds the story in his personal history: childhood in the Ozark hills and Navy service aboard an aircraft carrier during Vietnam, experience he has said shaped the novel’s naval detail. He has also described the Book of Esther as, in his words, the greatest "sting operation" in biblical history — a framing that underpins the book’s central comparison between the ancient narrative and its modern-day parallel plot. Ginn spent four years writing the novel, per the announcement.

"I wanted to illustrate God’s unwavering love for His people and show how Jesus’s death and resurrection makes eternal life possible for all believers," Ginn said in a statement released with the book. "By connecting Esther’s courage with contemporary challenges, I hoped to demonstrate that faith remains relevant and powerful in our modern world."

The novel centers on themes of redemption and what the publisher describes as divine providence — the concept that their encounter and purpose are ordained rather than coincidental. It was published through Christian Faith Publishing, a Christian-market publishing house, and is available now in bookstores and through Apple Books, Amazon, Google Play and Barnes & Noble.

No release date beyond the announcement was provided, and there’s no indication yet of whether the book is part of a planned series.

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