Books
Author John Loring’s New Book, “Bigtops to Billboards,” Tells the True Story of Colonel Burr Robbins and How He Fulfilled His Dream by Beginning the Burr Robins Circus
“‘Bigtops to Billboards’ follows the astonishing career of Colonel Burr Robbins beginning with rare, original letters from the Civil War frontlines and then Burr Robbins’ promotion at twenty-seven to colonel in the Union Army,” writes Loring. “The war concluded in 1865, with his love of showmanship, he opened a cabaret theater in the boom and soon bust Pennsylvania oil rush which rapidly collapsed.
“Having briefly worked for the mid-west’s largest traveling circus as a teenager before the war, he set his not modest goal on building a circus of his own in southern Michigan beginning with only two white hens dyed red and green and touted as ‘the sacred fowl of India,’ one talented monkey, a young local dancing bear, a mule with an unusually broad head said to tell fortunes, one hawk (also colorfully dyed) and his own talents at singing, storytelling and advertising.
“Joining forces and networking with other small shows and signing on partners with major connections in the circus world, he built the Burr Robbins Circus into the third largest circus in America and changed the look of American towns and cities with his giant posters.”
His faith in poster advertising led him after his circus days to buy up Chicago’s largest bill-posting firms and consolidate them into the American Advertising and Bill-Posting Company, which evolved into America’s giant, once leading billboard company, General Outdoor Advertising Co.
Loring continues, “The book is richly illustrated with ‘cabinet card’ photos of performers, animals, wonderfully exaggerated wording in circus advertising and much good advice on how to honestly make your way in the world from seemingly hopeless beginnings to fame and fortune.”
Published by Page Publishing, John Loring’s stirring tale will take readers on the unforgettable journey of one man’s path to build success for himself from his humble start and discover the early history of a legendary part of America’s circus and entertainment history.
Readers who wish to experience this riveting work can purchase “Bigtops to Billboards” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
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Author Ann Aschauer has released "Satan’s Worst Nightmare," a book built around a real outreach event two Michigan women created by reworking Halloween into a Christian production. According to the announcement, the expanded title reads "Satan’s Worst Nightmare: A Testimony of Recognizing, Fighting and Winning Today’s Spiritual Warfare" and it follows two small-town mothers, identified as Annie and Kelly, during the initial development of what the publisher calls a potentially unprecedented theatrical work: the story of Christ’s Resurrection told from Satan’s point of view.
The book arrives from Covenant Books, a Christian publishing house, and comes after Aschauer’s earlier novels including "Counselor," "Vision," and "Sparrows," as well as her prior nonfiction publications. Aschauer has a background in theater, playwriting and drama education, and taught middle school English and drama, experience the publisher says shaped how she reconstructed the obstacles the two women faced in building the event.
The narrative frames the project as spiritual warfare in a literal sense — prayer, obstacles, and what the release calls attacks and opposition standing between the women and a finished outreach. "This story shows that God can use anyone to do remarkable things that bring Him glory," Aschauer said in the announcement, adding that the original event became a testimony to everyone who helped build it. "I pray readers will see their own potential to make a difference in ways they never imagined possible," she said.
The book is being sold through bookstores and online retailers including Amazon, Apple’s iTunes Store, Google Play and Barnes and Noble, per the publisher.
What the announcement doesn’t specify is how the original event has evolved since — whether "Satan’s Worst Nightmare" is still staged annually in the women’s community, or whether the book is meant to document a one-time production. That detail is left to readers to find on their own.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Aschauer’s career trajectory as instructive for faith-based creators working in theatrical spaces. Her progression from drama educator to playwright to novelist reveals how technical storytelling craft and spiritual conviction can reinforce each other. By teaching middle school drama, she developed an intuitive understanding of how audiences connect with narrative—not through sermon, but through character, conflict, and transformation. That foundation shapes how she approaches faith narratives: not as didactic messages, but as dramatic experiences. Her earlier novels like "Counselor" and "Vision" suggest an author learning to weave theological themes into structured plots. With "Satan’s Worst Nightmare," Aschauer applies those hard-won skills to document a real community event, transforming grassroots ministry into publishable testimony. For Christian creators, her arc demonstrates that investing in craft—understanding how stories actually move people—strengthens rather than dilutes faith-centered work.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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