Books
Communities in Schools of Los Angeles Partners with PASSERINE to Produce First-Ever Brand Film
Communities in Schools of Los Angeles connect students with caring adults and community resources to help them excel in school, overcome personal and socio-emotional challenges, and live full and successful lives. The goal of the film is to get more eyes on the program with the hopes of securing donations and community partners while igniting excitement around their mission.
Leading the way conceptually and in production, PASSERINE was able to unite the Los Angeles Film Community, drawing them to donate their time and talents to the cause. Entire studios, cranes, cameras, catering, personnel, editing, coloring, and more were donated thanks to the orchestration of the agency.
The film, titled “TUG,” narrates a visually cinematic tale where children pull against external challenges in a surreal tug-of-war to beat the odds and achieve their wildest dreams. “TUG” premiered in May 2024 at Communities in Schools of Los Angeles’ annual gala and will live on their website and social channels.
PASSERINE’s joy-led creativity, thoughtful strategy, and humanity-focused approach were instrumental in making this project a success. We are honored to have had the opportunity to bring this vision to life and support such a meaningful cause.
For more information about the film contact info@passerine.us.
About PASSERINE
PASSERINE is a Los Angeles based Creative Agency and Production Company. We are a black-owned, majority woman-owned family business, amplifying diverse voices by telling stories that matter. As joy-led creatives and thoughtful strategists, the team at PASSERINE strives to create content that resonates with the heart and soul of audiences worldwide.
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Twenty-five years after the September 11 attacks postponed its debut, a founding XM executive has released a memoir about the satellite radio company’s launch. "They Pay for Water: Building XM Satellite Radio from a Paper Concept to Millions of Subscribers," by Dan Murphy, went on sale August 17 in ebook, paperback and hardcover, according to the announcement.
The company was set to launch its inaugural U.S. satellite radio service on September 12, 2001, in the Dallas/Fort Worth and San Diego markets. Murphy and the executive team flew out of Washington, D.C. in the early morning hours of September 11, per the announcement. The launch was pushed back, going live September 25 and expanding nationally by that November.
After joining Sony as a 24-year-old with minimal prior experience, Murphy spent 15 years helping to capitalize, build, and launch XM’s satellite infrastructure, create its receivers, and establish distribution channels in retail and automotive sectors., the announcement states. "After Walkman, Discman, I was looking to join the next big audio innovation when a recruiter called," Murphy said. "It sounded perfect. It was going to be radio the way it should be."
The volume addresses the company’s funding rounds, satellite deployment, distribution challenges across retail and automotive channels, programming strategy, customer economics, multiple Chapter 11 threats, and its ultimate acquisition by Sirius., according to the announcement. "We had spent years getting ready for the biggest launch of our careers, and then the country stopped," Murphy said. "For weeks afterward, I did not know whether anyone would still care about satellite radio."
Positioned as both corporate history and personal narrative, the book targets audiences seeking insight into the construction of major consumer-facing ventures requiring substantial capital investment. — a framing the announcement ties to ongoing debates in the audio industry over subscription economics. It is Murphy’s first book and is available now on Amazon.
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Books
‘SALIGIA’ Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological Fantasy
Balle Balle Radio Entertainment Desk
Author Tagore Almeida’s new book, “SALIGIA: The Evil Is Outside. The War Is Within.,” is now available on Amazon, according to the announcement promoting the release.
The title is not invented for the book. SALIGIA is a centuries-old Latin mnemonic device used in Christian theology to remember the seven deadly sins: Superbia (pride), Avaritia (greed), Luxuria (lust), Invidia (envy), Gula (gluttony), Ira (wrath) and Acedia (sloth). The sins themselves never appear as an explicit list in the Bible; the grouping developed within early Christian tradition, drawing on scattered biblical passages, and the acronym became a memory aid for clergy and laypeople alike. The announcement itself does not spell out this connection, though it’s central to how the book’s central conceit works.
Where the traditional mnemonic catalogs vices, Almeida’s book inverts it: according to the announcement, the story is structured as a journey through a symbolic ancestral dwelling with separate rooms, each embodying different virtues rather than sins — courage, compassion, humility, integrity, forgiveness, reverence and love. Other promotional material describes the book as a mythological fantasy following characters named Salem and Medea on a quest against the forces the title names, and credits the release to publisher The Alcove Publishers, which has described the book as blending mythology, self-reflection and mystery.
The announcement frames the project as “a fusion of mythological elements, spiritual themes, philosophical inquiry, and personal exploration,” built around the idea that readers already possess the virtues the book examines, rather than seeking them from external sources.
The book is currently listed for sale on Amazon under Almeida’s author page.
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