Books
‘Customer Transformation’ by Ex-Googler Chris Hood to Hit Shelves on Aug. 1, 2023
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With a Focus on Empathy, Innovation, AI, and Customer Value, the Book Serves as a Comprehensive Guide for Businesses Navigating Today’s Dynamic Digital Environment and Aligning With Their Customers’ Ever-Evolving Needs and Aspirations
RANCHO SANTA MARGARITA, Calif., July 26, 2023 (CarryOnHarry.com)
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CH Publishing is thrilled to announce the release of Chris Hood’s groundbreaking new book “Customer Transformation.” This game-changing business strategy guide seeks to enlighten companies on transforming their processes, culture, and technologies to align seamlessly with their customers’ evolving needs and aspirations. The much-anticipated work is set to hit bookstores and online platforms on Aug. 1, 2023.
Chris Hood, a digital strategy and innovation expert who has worked at industry-leading companies such as Google, Fox, and Disney, shares his knowledge and innovative insights through this essential guide. “Customer Transformation” offers a unique blend of compelling narratives, real-world case studies from industry powerhouses like Disney, Zebra Technologies, Uber, Bank of America, Shark Tank, Anheuser-Busch, ING Bank, Lego, and more, along with actionable guidelines. The book provides more than a strategy; it is a comprehensive blueprint for businesses seeking to navigate today’s complex digital landscape, nurturing dynamic and enduring customer relationships.
“Customer Transformation demystifies the critical components for leveraging empathy, innovation, and digital acceleration, the cornerstones of today’s most prosperous businesses,” Hood asserts. He also emphasizes the importance of infusing an emotional layer into any digital strategy to enhance consumer engagement and loyalty.
The book is organized into seven stages that offer a wealth of insights into how organizations can leverage technology to interface with people, cultivate a customer-centric culture that drives innovation, and understand how to align with customers’ expectations and values.
Key takeaways from the book include:
- Understanding your customers’ needs before implementing any strategy
- The vital importance of experimenting, innovating, and taking an outside-in perspective
- The role of technology and AI in shaping customer interactions and business strategies
- Connecting every technology decision back to customer value propositions.
Hood’s “Customer Transformation” is a survival guide for businesses in the digital era. It aims to equip readers with the tools to pivot, adapt, and, most importantly, align customers at the heart of every decision, thus fostering sustainable growth and shaping organizations that meet and exceed customer expectations.
The book will be available on Amazon, Barnes & Noble, and directly on ChrisHood.com. For more information on Chris Hood and his work, visit his author website at chrishood.com or the book’s website at customertransformation.com.
For press inquiries or further information, please contact CH Publishing at 657-222-4747 or info@chpublishing.com.
About the Author:
CHRIS HOOD is a digital strategist, public speaker, podcast host, and innovator focused on building customer-centric cultures and development. Today, he advises companies on Customer Transformation, hosts his weekly Digital Show, and teaches business and technology at Southern New Hampshire University.
Source: CH Publishing
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The book follows a character named Robert, who flees the country using forged documents and a cargo ship after an act of destruction that leaves behind, as the publisher describes it, charred remains and an unanswered investigation. The case goes cold. The novel, according to its publisher, is less concerned with the mechanics of the escape than with what happens afterward, to the people left waiting for answers that never come.
Reina, now retired in Scottsdale, spent decades in international business across apparel, footwear, and real estate, with extensive time in Europe and a particular connection to Italy that shaped two earlier books, "The Goat Sleeps in the Kitchen" and "A Love Affair in Tuscany." "Shadows over Scottsdale" marks a different direction, built instead around the real scale of unsolved homicide in the U.S. The publisher’s materials cite roughly 346,000 unsolved homicides since 1965, with more than a dozen occurring unresolved each day. Separate reporting on the book has cited a figure of about 7,778 murders in 2023 alone, which it similarly frames as more than a dozen a day going unresolved.
"Writing ‘Shadows over Scottsdale’ forced me to confront uncomfortable questions about justice itself," Reina said, according to the announcement. "Too many crimes go unsolved, too many families wait endlessly for answers. I wanted readers to understand that behind every cold case statistic is a real story, real suffering, and real questions that may never be answered."
The publisher positions the novel as an examination of institutional limits as much as a crime story: the toll of a case gone cold on the people who can’t move past it, and what it means for a community when accountability simply never arrives.
"Shadows over Scottsdale" is published by Covenant Books and is available in paperback and hardcover through the publisher’s website and major retailers including Amazon, Barnes & Noble, and Apple Books.
Cold-case statistics tend to get cited and then forgotten. Studio CarryOnHarry is curious whether fiction built directly around that number does more to stick with a reader than the number alone ever does.
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Reina comes to this material from outside the art world. His career was built in apparel, footwear, and real estate development in Chicago, and the publisher’s materials trace his interest in European history, and in Italy specifically, to years of international business travel. He has published several previous books, including "The Goat Sleeps in the Kitchen," "A Love Affair in Tuscany," and "Shadows over Scottsdale," before turning to this account of a fictionalized moment at the hinge of the Renaissance.
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Studio CarryOnHarry is intrigued by novels that build fiction around real historical figures at a specific, dramatized turning point rather than attempting straight biography — the approach succeeds or fails based on how seamlessly the fictional moment integrates with documented historical fact.
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