Books
‘Customer Transformation’ by Ex-Googler Chris Hood to Hit Shelves on Aug. 1, 2023
With a Focus on Empathy, Innovation, AI, and Customer Value, the Book Serves as a Comprehensive Guide for Businesses Navigating Today’s Dynamic Digital Environment and Aligning With Their Customers’ Ever-Evolving Needs and Aspirations
RANCHO SANTA MARGARITA, Calif., July 26, 2023 (CarryOnHarry.com)
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CH Publishing is thrilled to announce the release of Chris Hood’s groundbreaking new book “Customer Transformation.” This game-changing business strategy guide seeks to enlighten companies on transforming their processes, culture, and technologies to align seamlessly with their customers’ evolving needs and aspirations. The much-anticipated work is set to hit bookstores and online platforms on Aug. 1, 2023.
Chris Hood, a digital strategy and innovation expert who has worked at industry-leading companies such as Google, Fox, and Disney, shares his knowledge and innovative insights through this essential guide. “Customer Transformation” offers a unique blend of compelling narratives, real-world case studies from industry powerhouses like Disney, Zebra Technologies, Uber, Bank of America, Shark Tank, Anheuser-Busch, ING Bank, Lego, and more, along with actionable guidelines. The book provides more than a strategy; it is a comprehensive blueprint for businesses seeking to navigate today’s complex digital landscape, nurturing dynamic and enduring customer relationships.
“Customer Transformation demystifies the critical components for leveraging empathy, innovation, and digital acceleration, the cornerstones of today’s most prosperous businesses,” Hood asserts. He also emphasizes the importance of infusing an emotional layer into any digital strategy to enhance consumer engagement and loyalty.
The book is organized into seven stages that offer a wealth of insights into how organizations can leverage technology to interface with people, cultivate a customer-centric culture that drives innovation, and understand how to align with customers’ expectations and values.
Key takeaways from the book include:
- Understanding your customers’ needs before implementing any strategy
- The vital importance of experimenting, innovating, and taking an outside-in perspective
- The role of technology and AI in shaping customer interactions and business strategies
- Connecting every technology decision back to customer value propositions.
Hood’s “Customer Transformation” is a survival guide for businesses in the digital era. It aims to equip readers with the tools to pivot, adapt, and, most importantly, align customers at the heart of every decision, thus fostering sustainable growth and shaping organizations that meet and exceed customer expectations.
The book will be available on Amazon, Barnes & Noble, and directly on ChrisHood.com. For more information on Chris Hood and his work, visit his author website at chrishood.com or the book’s website at customertransformation.com.
For press inquiries or further information, please contact CH Publishing at 657-222-4747 or info@chpublishing.com.
About the Author:
CHRIS HOOD is a digital strategist, public speaker, podcast host, and innovator focused on building customer-centric cultures and development. Today, he advises companies on Customer Transformation, hosts his weekly Digital Show, and teaches business and technology at Southern New Hampshire University.
Source: CH Publishing
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.
The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.
According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.
Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.
There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.
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