Books
‘Customer Transformation’ by Ex-Googler Chris Hood to Hit Shelves on Aug. 1, 2023
With a Focus on Empathy, Innovation, AI, and Customer Value, the Book Serves as a Comprehensive Guide for Businesses Navigating Today’s Dynamic Digital Environment and Aligning With Their Customers’ Ever-Evolving Needs and Aspirations
RANCHO SANTA MARGARITA, Calif., July 26, 2023 (CarryOnHarry.com)
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CH Publishing is thrilled to announce the release of Chris Hood’s groundbreaking new book “Customer Transformation.” This game-changing business strategy guide seeks to enlighten companies on transforming their processes, culture, and technologies to align seamlessly with their customers’ evolving needs and aspirations. The much-anticipated work is set to hit bookstores and online platforms on Aug. 1, 2023.
Chris Hood, a digital strategy and innovation expert who has worked at industry-leading companies such as Google, Fox, and Disney, shares his knowledge and innovative insights through this essential guide. “Customer Transformation” offers a unique blend of compelling narratives, real-world case studies from industry powerhouses like Disney, Zebra Technologies, Uber, Bank of America, Shark Tank, Anheuser-Busch, ING Bank, Lego, and more, along with actionable guidelines. The book provides more than a strategy; it is a comprehensive blueprint for businesses seeking to navigate today’s complex digital landscape, nurturing dynamic and enduring customer relationships.
“Customer Transformation demystifies the critical components for leveraging empathy, innovation, and digital acceleration, the cornerstones of today’s most prosperous businesses,” Hood asserts. He also emphasizes the importance of infusing an emotional layer into any digital strategy to enhance consumer engagement and loyalty.
The book is organized into seven stages that offer a wealth of insights into how organizations can leverage technology to interface with people, cultivate a customer-centric culture that drives innovation, and understand how to align with customers’ expectations and values.
Key takeaways from the book include:
- Understanding your customers’ needs before implementing any strategy
- The vital importance of experimenting, innovating, and taking an outside-in perspective
- The role of technology and AI in shaping customer interactions and business strategies
- Connecting every technology decision back to customer value propositions.
Hood’s “Customer Transformation” is a survival guide for businesses in the digital era. It aims to equip readers with the tools to pivot, adapt, and, most importantly, align customers at the heart of every decision, thus fostering sustainable growth and shaping organizations that meet and exceed customer expectations.
The book will be available on Amazon, Barnes & Noble, and directly on ChrisHood.com. For more information on Chris Hood and his work, visit his author website at chrishood.com or the book’s website at customertransformation.com.
For press inquiries or further information, please contact CH Publishing at 657-222-4747 or info@chpublishing.com.
About the Author:
CHRIS HOOD is a digital strategist, public speaker, podcast host, and innovator focused on building customer-centric cultures and development. Today, he advises companies on Customer Transformation, hosts his weekly Digital Show, and teaches business and technology at Southern New Hampshire University.
Source: CH Publishing
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Books
Author James Boudon’s New Book, “Calvary: The Eternity Eclipse,” Introduces Julia Percy, the Leader of Calvary, as She Fights to Escape Her Captors and Save Humanity
Author James Boudon began dabbling at writing short stories in the fourth grade and moved on to creating a comic book called “Rabbitman” during high school and a “Star Trek” novella during college. He has also written numerous poems and song lyrics. He currently works as a rural mail carrier for the US Postal Service and spends his spare time enjoying golf, hiking, and other outdoor activities when he is not writing. He lives in the beautiful hills and countryside of north central Pennsylvania in a rather remote area where the wildlife outnumbers the people.
Boudon writes, “Julia Kristina Percy sighed as a cool breeze from the oscillating floor fan wafted across her scantily clad sculpted physique. Simultaneously upon the memory-sphere player, Impala Quiff, ‘IQ,’ launched into a squealing high-octane guitar solo. Percy moaned contentedly and closed her eyes as the familiar rock ballad evoked a myriad of all-but-forgotten nostalgia. She was reclining on a lounge chair in the living space of her hotel suite. She had just returned from a vigorous workout in the resort’s large pool and was still clad solely in her olive-green bikini. Lead vocalist Nigel Jape resumed crooning the tune’s lyrics in his scintillating and dulcet tones.”
Published by Page Publishing, James Boudon’s memorable tale invites readers to discover whether Percy will be able to return to her home world ahead of the Bellerophon. Otherwise, all life on the planet will be incinerated, and humanity itself will be erased from existence within the universe.
Readers who wish to experience this engrossing work can purchase “Calvary: The Eternity Eclipse” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
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New E.B. Hughes Film “State of Confusion” Starring Peter Greene, Begins Production in Late 2026
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