Books
Dan Vivek Nathan, MBA, MSc, B.A, FCIM (U.K)’s New Book, “Know-How of Branding Products and Services in the Digital Space,” is a Helpful Guide to Enhancing Business Online
“The advent of the Internet and social media has transformed the global business world in which your company/business enjoys worldwide visibility undreamed of a few decades ago,” says Nathan. “However, you need to be more careful in choosing and protecting your trademarks and brands. This book furnishes an excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.”
Published by Newman Springs Publishing, Dan Vivek Nathan, MBA, MSc, B.A, FCIM (U.K)’s enlightening tale was written with marketing and brand management professionals in mind. Nathan offers readers a roadmap to branding in the modern digital world. With double master’s degrees and a professional postgraduate diploma in marketing management, the author possesses a unique and duly informed insight into branding a business in an online era.
Naming one’s company, service, or product often plays an important role in its success or failure. Many businesses fall short when selecting a name, and in the digital age, branding is everything. Poor choices of trademarks or too many similarities can even lead to entrepreneurs facing legal repercussions. Dipping into his plethora of knowledge, Nathan provides readers with an outline for choosing strong, effective, and legally defensible brand names.
Readers who wish to experience this illuminating work can purchase “Know-How of Branding Products and Services in the Digital Space” at bookstores everywhere, or online at the Apple iBooks Store, Amazon, or Barnes and Noble.
For additional information or media inquiries, contact Newman Springs Publishing at 732-243-8512.
About Newman Springs Publishing:
Newman Springs Publishing is a full-service publishing house for serious authors. Each title produced by Newman Springs Publishing undergoes every step of the professional publishing process, including editing, layout, cover design, circulation, distribution, and publicity. All titles are made available in both eBook and print formats. Newman Springs Publishing distributes to tens of thousands of retail outlets throughout North America and internationally. All manuscripts in any genre are welcome to be submitted for review; if the manuscript meets the necessary criteria and is accepted for publication, Newman Springs Publishing will work closely with the author to bring the book to the retail market for a relatively inexpensive initial investment.
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Author Ann Aschauer has released "Satan’s Worst Nightmare," a book built around a real outreach event two Michigan women created by reworking Halloween into a Christian production. According to the announcement, the expanded title reads "Satan’s Worst Nightmare: A Testimony of Recognizing, Fighting and Winning Today’s Spiritual Warfare" and it follows two small-town mothers, identified as Annie and Kelly, during the initial development of what the publisher calls a potentially unprecedented theatrical work: the story of Christ’s Resurrection told from Satan’s point of view.
The book arrives from Covenant Books, a Christian publishing house, and comes after Aschauer’s earlier novels including "Counselor," "Vision," and "Sparrows," as well as her prior nonfiction publications. Aschauer has a background in theater, playwriting and drama education, and taught middle school English and drama, experience the publisher says shaped how she reconstructed the obstacles the two women faced in building the event.
The narrative frames the project as spiritual warfare in a literal sense — prayer, obstacles, and what the release calls attacks and opposition standing between the women and a finished outreach. "This story shows that God can use anyone to do remarkable things that bring Him glory," Aschauer said in the announcement, adding that the original event became a testimony to everyone who helped build it. "I pray readers will see their own potential to make a difference in ways they never imagined possible," she said.
The book is being sold through bookstores and online retailers including Amazon, Apple’s iTunes Store, Google Play and Barnes and Noble, per the publisher.
What the announcement doesn’t specify is how the original event has evolved since — whether "Satan’s Worst Nightmare" is still staged annually in the women’s community, or whether the book is meant to document a one-time production. That detail is left to readers to find on their own.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Aschauer’s career trajectory as instructive for faith-based creators working in theatrical spaces. Her progression from drama educator to playwright to novelist reveals how technical storytelling craft and spiritual conviction can reinforce each other. By teaching middle school drama, she developed an intuitive understanding of how audiences connect with narrative—not through sermon, but through character, conflict, and transformation. That foundation shapes how she approaches faith narratives: not as didactic messages, but as dramatic experiences. Her earlier novels like "Counselor" and "Vision" suggest an author learning to weave theological themes into structured plots. With "Satan’s Worst Nightmare," Aschauer applies those hard-won skills to document a real community event, transforming grassroots ministry into publishable testimony. For Christian creators, her arc demonstrates that investing in craft—understanding how stories actually move people—strengthens rather than dilutes faith-centered work.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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