Books
Former Fashion, Beauty and Health Editor of Vogue and Harper’s Bazaar, Maureen Lippe Shares Her Most Personal Journey and One-of-a-Kind Formula for Success in Debut Book
NEW YORK, July 10, 2023 (CarryOnHarry.com)
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Follow the turtle on wheels! …That is, the one on the cover of Radical Reinvention: Reimagine, Reset, Reinvent in a Disruptive World. Rich with life stories that surprise and advise in heaping doses, the book coaches readers through a dynamic and modern 8-Step Reinvention Toolkit that Maureen Lippe personally created, tested, and verified with therapists and brave fire starters who are also featured. Company reinventions such as Lippe Taylor Group, LVMH (Louis Vuitton Moët Hennessy), and Wells Fargo command a large section of the book, with sterling tips by brand transformation experts.
“During the pandemic, I desperately tried to keep my company and my husband alive and healthy, and while we more than doubled the company at a time when many agencies were laying off or furloughing workers, I sadly lost my husband to COVID-19,” said Radical Re-Inventor and serial reinventor Maureen Lippe, founder and chairman of iconic communications agency Lippe Taylor Group, based in New York City. “A Radical Reinvention is how I kept myself and my company alive. I went on a deep journey of rediscovery that was hard and radical, but I believe my story can help a lot of people who are struggling with the same need to reimagine and transform their lives and careers.”
Over the course of 30+ years since the inception of her agency, Lippe has provided brand-building counsel to leading companies, including Procter & Gamble, Galderma, Pfizer, Bayer, Johnson & Johnson, Allergan, Walmart, Clairol, IKEA, Nestlé, Keurig, Dr Pepper, Constellation Brands, Intel, Nordstrom, and many more. Lippe began her career as a fashion editor at Vogue magazine and then served as beauty and health editor at Harper’s Bazaar, where she was the first editor to incorporate health content into beauty pages. She was then an on-air correspondent on Live with Regis and Kathie Lee doing weekly makeover segments.
When Lippe’s beautiful life was swept away after the loss of her husband, her big love of almost 40 years—causing terror, uncertainty, and painful grief—she managed to reclaim her identity and more than double her business. Miraculously, out of hard work and heartache, Lippe created her unique 8-Step Reinvention Toolkit, which helped her realign and discover new facets of herself—with many emotional moments and resonance that it could help others.
“The turtle has reigned in the art of reinvention for 90 million years—thus, I made it my chosen book motif to introduce my personal and professional journey. As we know, the turtle retracts when stressed. After reading this book, you will learn how to be more resilient and not retract for long. You must put your wheels on and move forward. I also included other extraordinary Radical Re-Inventors who will leave you breathless…and brave,” added Lippe. Some include:
- Samantha Lux, who Radically Reinvented her body to affirm her gender, with her mother, Irene Brank, who guides others to the radical resources they need for affirmation.
- Eric Alva, who served in the Marines and helped to reinvent human rights in America after losing his leg in the Iraq War, playing an instrumental role in the repeal of the military’s “Don’t Ask, Don’t Tell” policy.
- Fern Mallis, who reinvented the entire fashion industry.
- Alina Lee, teen golf star-turned lawyer and activist reinventing how lawyers treat their clients.
- Craig Stanland, who made it his business to help people reinvent after he served two years in a federal prison and lost it all.
- Liz G. Bailey, who fled her abuser to start over with her two kids, reinventing herself to teach the signs of domestic violence and speak out loud for other survivors to leave.
- Halena Cline, whose paintings and sculptures grace galleries, museums, and private collections worldwide only after she released her mind, body and spirit from an infamous cult obsessed with Armageddon, a place where personal reinvention—not to mention, invention—is forbidden.
Radical Reinvention, published by Blue Moon Press, is now available at Amazon and other fine book retailers. A special price is also available for Amazon Prime Week.
All book proceeds to benefit Step Up Women’s Network, a nonprofit helping provide structured mentorship programs, focused support, and inspiring connections to help girls, and those who identify with girlhood, define, and achieve their unique visions of success.
Source: Lippe Taylor Group
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.
The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.
According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.
Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.
There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.
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