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Leap Expands Marketing & Analytics Solution with New Key Leaders to Drive Growth

Harry Johal

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Leap Expands Marketing & Analytics Solution with New Key Leaders to Drive Growth


Dallas, TX, November 20, 2025 –(CarryOnHarry.com)– Leap delivers expert marketing and analytics services, helping clients drive ticket sales, expand fan engagement, and maximize revenue across every platform.

As a leader in global technology solutions for live events, Leap Event Technology announced today that it is expanding its core offerings to include data-driven marketing and analytics services. Guiding these charges is Leap’s newly formed team of powerhouse marketing leaders, who bring proven, results-oriented expertise and proprietary marketing technology to Leap’s clients, including major sports leagues and entertainment brands.

“Clients don’t need more dashboards, they need outcomes,” said Michael Marty, President of Leap Event Technology. “By expanding our marketing and analytics capabilities, we’re furthering our commitment to elevating our clients’ experiences by putting data into action and delivering measurable results. This is about helping them sell more tickets, reach more fans, and maximize every channel. And unlike others in the industry, we’re doing it transparently so our clients understand their fans more and spend less on inefficient and ‘black box’ marketing channels.”

Leap’s new marketing & analytics service combines expertise in strategy, creative, execution, technology, and insights to deliver a data-driven playbook for fan growth to its clients, as well as the team to execute it. Under their ticket sale percentage partnership model, the goal of Leap’s marketing solution is to combat common industry pain points, ensuring clients make data-informed decisions to deliver amazing attendee experiences.

New Marketing & Analytics Leadership Joins Leap

This expanded marketing solution is spearheaded by the addition of these three industry veterans:

Mike Barbeau (SVP, Strategy in Marketing Solutions)

With 25 years spent shaping major brands like Adobe, the NBA, Coachella, and AMEX, Mike knows how to make it happen. He’s a connector by nature – linking ideas, people, and platforms to move their marketing forward. From brand storytelling and influencer strategy to digital media and revenue tech, he is building smarter, stronger, and more seamless marketing solutions.

Joe Hix (SVP, Innovation in Marketing Solutions)

Joe brings over two decades of experience turning big ideas into real-world impact for brands. He’s powered growth for major organizations like the Dallas Cowboys, Live Nation, and Verizon, blending marketing, tech, and strategy into one powerful engine. Today, his work spans customer data platforms, generative AI, and sales and marketing tech as he continues to elevate live events and audience engagement on a global scale.

Erik Hostetler (SVP, Creative in Marketing Solutions)

Erik is a creative force to be reckoned with considering his 25 years of experience leading teams and shaping iconic brands like Nike, Delta Air Lines Sports Partnerships, and Coca-Cola. As the mind behind Publicis Groupe’s “maker studio,” he’s redefined how strategy, creativity, and execution come together. Known for his bold vision and forward-thinking ideas, Erik’s work has earned recognition from some of the most respected award shows in the industry.

About Leap Event Technology

Leap’s global event technology solution empowers organizers to transform their events into electrifying experiences for attendees. The company provides an all-in-one suite of ticketing, mobile apps, experiential marketing, CRM, and event management tools, combined with expert marketing and analytics services. This unified approach empowers organizers to drive nonstop engagement and capture fan insights before, during, and after their event. With offices in Dallas, Montreal, and Sydney, plus an expansive remote workforce, their team is dedicated to helping organizers connect with audiences and bring once-in-a-lifetime experiences to eventgoers around the world. Their game-changing technology and passionate team are why the most iconic brands in attractions, music, fandom conventions, sports, and the arts use Leap to elevate their experiences. Find out more at leapevent.tech.

Contact:

Marketing & Communications leap-marketing@leapevent.tech



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Tokyo Soul Singer Tyrone Hashimoto Releases New Single Oct. 2, Plays Tokyo Jazz Club Same Night

H Johal

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Tokyo Soul Singer Tyrone Hashimoto Releases New Single Oct. 2, Plays Tokyo Jazz Club Same Night

Balle Balle Radio™ Entertainment Desk

Tyrone Hashimoto (born Shunichi Suzuki), a Tokyo-based singer-songwriter,, plans to release his latest single, "Wake Up in the Morning Sun," across streaming platforms on October 2, per his production company Teddy Bear Productions. The artist will celebrate with a live performance by the Lakeside Struttin’ Band at Sometime Jazz the same evening.

The song arrives as the latest entry in what Hashimoto has called the "Music Cruise" series, an ongoing project now in its seventh installment, according to prior coverage of his work. The announcement describes the new track as an offering of encouragement, framed around the idea that a better life is within reach.

Hashimoto has built a four-decade career that spans well beyond his nine solo albums, all recorded in English, and a catalog the announcement puts at more than 600 original songs. He’s written jingles for McDonald’s, KFC, Nissan, Canon, Sharp, Kodak and Tokyo Disneyland, among other clients, and took a bronze prize at the Cannes Commercial Film Festival in 1994 for a Panasonic spot. One commercial job, for the Japanese coffee brand UCC, reportedly involved bringing James Brown into the studio to sing for the ad.

Originally from Yaita in Tochigi prefecture, Japan,, Hashimoto won the Grand Prix at the first All Japan Folk Music Festival at age 17, citing Simon & Garfunkel and Peter, Paul and Mary among his early influences. He went on to work with Haruomi Hosono’s Tin Pan Alley project, played a role in Yellow Magic Orchestra’s debut album, and became an original member of La Orquesta Del Sol, described in the announcement as Japan’s first major salsa band.

His American profile traces back to a 1987 visit to Seattle, where local press and broadcasters, including KIRO, KUOW and NBC affiliate KING5, covered his music; a KING5 documentary profiling the artist that was subsequently distributed to 37 additional U.S. markets. He has also taught voice and guitar to more than 1,000 students, including Japanese musicians Sugizo, Miyavi, Takeru and Junya Enoki, and recently received an honorary doctorate in music education from University of Perpetual Help System DALTA in the Philippines.

For Studio CarryOnHarry, the throughline here isn’t the single itself but the career behind it: a working musician who has moved fluidly between recording artist, jingle writer and educator for going on 40 years, in two countries, without a signature hit driving any of it.

Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.

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Song 1’s New EP “What The ….” Leans Into Five Tracks of Deliberate Disorder

H Johal

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Song 1’s New EP “What The ….” Leans Into Five Tracks of Deliberate Disorder

Balle Balle Radio™ Entertainment Desk

London indie-punk band Song 1 have released a new five-track EP called What The…., following a year of lineup changes and what the band describes as a shift toward sharper, more off-kilter songwriting.

According to the announcement, the record lands following months of roster adjustments that solidified the five-member configuration, and the record is framed as the sound of that lineup settling into place. The band describes the title not as a literal question but as a kind of shrug, an expression of the loose, sideways attitude that runs through the tracklist.

The EP opens with “Feeling Sideways,” which the band positions as the reset point for this new phase, constructed from restless grooves and crooked rhythms, per the band’s description. The focus single, “Crooked,” follows, built around jagged guitar work, live drums and a melodic bassline, with the line “I move crooked but I land just right” serving as the track’s stated thesis.

“Morning Sun” is described as a tonal shift toward something wider and brighter, using imagery like a “paper weight sky” to move from heavier material toward something more lifted. “Not Lost” continues that throughline lyrically, with the band pointing to the line “I’m not lost, I’m just aligned / With the beat that hides between your time” as a statement of purpose. The EP closes with “My Shadow’s Got Its Own Mind,” which the announcement calls a late-night, low-lit close to the record, framing the band’s embrace of unpredictability as a deliberate stance rather than a lack of direction.

Taken together, the band and its team describe What The …. as the clearest statement yet of Song 1’s identity: an alternative indie-punk work anchored in big hooks, live-wire guitars and knowing self-awareness about not fitting a mold.

Studio CarryOnHarry will be watching whether “Crooked” gives the band a genuine breakout moment beyond the EP cycle, since focus singles built around a clear lyrical hook are often where a band either finds a wider audience or doesn’t.

No compass or straight lines required, as the band themselves put it, just an audience willing to turn it up.

Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.

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