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Nashville Lavender Pioneer Gigi de Lugo Secures Majority Ownership of Permanent Farm in Joelton, Tennessee
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Lloyd Traven, President of Peace Tree Farm, the original breeder of these global-standard varieties, praises de Lugo’s early foresight and influence:
“Over a period of the last decade, Gigi has been highlighting our introductions that have become the Gold Standard for lavender worldwide, and she was an early proponent because she saw the extra value of these introductions… Once she knew the plants were different and far superior, she committed to making the right choice for her customers. She can now proudly say that she has started over 30 new farms on their journey across an area ranging from Virginia through to Iowa!”
From its original rented fields in Whites Creek—Gigi’s Lavender, was celebrated by “Garden & Gun” magazine as one of the South’s top lavender destinations—the licensed nursery has supplied thousands of Peace Tree-bred plants throughout Tennessee and beyond. In 2019, de Lugo founded “The Lavender Exchange (TLx),” an exclusive membership alliance offering ongoing technical support, resource sharing, cooperative marketing, and agritourism promotion to farms that source their plants exclusively from Gigi’s Nursery.
Traven also highlights the impact of this network: “Gigi also knows the great importance and value of marketing with expression of clear benefits and a clear message. She created the Lavender Exchange with this in mind—to provide an outlet for cooperative marketing and sharing of equipment and machinery and product ideas.”
This strengthened ownership ensures continuity for de Lugo’s research, educational outreach, and product innovation at the Joelton location, including her newest Patent Pending offering, “ZWave Mg”—a topical magnesium spray infused with pure Phenomenal lavender hydrosol steam-distilled exclusively from flowers grown by TLx member farms. Designed for relaxation, muscle relief, and better sleep, ZWave Mg showcases the wellness potential of Southern-grown lavender.
“This milestone gives us the stability and security to continue investing in our Southern lavender research, development, product distribution, and growing community of the farms we support through The Lavender Exchange (TLx),” said Gigi de Lugo. “From the beginning I set out to prove lavender could become a viable cash crop for Tennessee and Southern farms—not only a pretty agritourism field, but a real harvestable commodity built on Phenomenal®. It took courageous pioneers willing to bet on the unproven and stay the course with me. These years, alongside the extraordinary farmers of our TLx family, have been one of the greatest adventures of my life.”
Experience the pure essence of Southern lavender: Gigi’s premium products, including the breakthrough ZWave Mg, are available exclusively through her website, and retail partners across Tennessee. Gigi is in discussion with a Nashville based manufacturer to expand her ZWave Mg production capacity for 2026.
About Gigi’s Lavender Nursery & Farm
Gigi’s Lavender Nursery & Farm is a Tennessee-licensed grower and an exclusive Southeast source for Peace Tree Farm’s Phenomenal®, Sensational!®, Exceptional!®, Inspirational!® lavender cultivars. It serves as headquarters for The Lavender Exchange (TLx), a premier network advancing lavender agriculture and agritourism across the South and Midwest.
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