Books
New Award-Winning Marketing Book “Brain Glue,” by James I. Bond, Has Been Released
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In “Brain Glue,” Bond says, “This book shares the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, increasing the persuasive power of your ads, emails, social media posts, and personal presentations.”
The book is based on sold-out workshops at the US Small Business Administration, where top marketers are taught how ordinary products are often turned into blockbusters with simple changes to how they are named and described.
As Bond explains, “People buy for emotional reasons. Yet ’emotional selling’ is missing from most marketing. That’s why so many pros are now using ‘Brain Glue’ to boost the performance of their ads and one-on-one presentations.”
The book has already received critical acclaim from several high-profile individuals in the business world. Jack Canfield, co-author of the Chicken Soup for the Soul® series, said, “From the moment I picked it up, I didn’t want to put it down. I’m giving copies of this book to my entire team. This should be required reading for anyone in business.”
Mike Scotto, former Division Director of Marketing at JCPenney and SCORE Advisory Council member, said, “This is one of the most important marketing books I have ever read!”
Brain Glue has also been recognized with several awards, including the “Editor’s Pick” from Publisher’s Weekly and the Readers’ Favorite 5-Star Award. The book was also a BookLife Prize Winner.
Bond, who describes himself as one of America’s leading behavioral management specialists, has worked with a who’s who of American business. He said, “Most people think logic is the key to persuasion, but I teach them how ’emotional’ triggers are even more powerful, supercharging your listener’s brain so they are more willing to say Yes to your ideas and buy your products.”
“Brain Glue” is available now on Amazon and other major book retailers. For more information about the book, visit the “Brain Glue” website at www.braingluebook.com.
Contact:
James I. Bond
Email: jbond@fasterbuyer.com
Phone: (805) 405-9899
Website: www.yesbrainglueworks.com
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Reina, now retired in Scottsdale, spent decades in international business across apparel, footwear, and real estate, with extensive time in Europe and a particular connection to Italy that shaped two earlier books, "The Goat Sleeps in the Kitchen" and "A Love Affair in Tuscany." "Shadows over Scottsdale" marks a different direction, built instead around the real scale of unsolved homicide in the U.S. The publisher’s materials cite roughly 346,000 unsolved homicides since 1965, with more than a dozen occurring unresolved each day. Separate reporting on the book has cited a figure of about 7,778 murders in 2023 alone, which it similarly frames as more than a dozen a day going unresolved.
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