Books
Now Available for Pre-Order: “The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success”
HOUSTON, December 11, 2023 (CarryOnHarry.com)
–
“The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success,” the new book by science marketing expert Elizabeth Chabe, is now available for pre-order ahead of its official launch on Jan. 23, 2024. This essential read for science professionals offers a comprehensive toolkit to transform innovative products and services into market-leading success.
Designed for scientists and professionals striving to gain visibility and credibility for their work in the marketplace, “The Giant’s Ladder” reveals the secrets to marketing in the science and technology sectors. The book covers a spectrum of topics from foundational marketing insights to advanced data optimization strategies, all tailored for science and technology-focused industries. It is designed to guide readers through the process of turning their innovative discoveries into industry standards.
“With ‘The Giant’s Ladder,’ I wanted to address a significant need: helping scientists and entrepreneurs translate their groundbreaking ideas into market successes on a larger scale,” said Chabe. “This book is a direct response to the challenge of empowering these brilliant minds with the marketing knowledge they need to bring their innovations to a broader audience, ensuring their work receives the recognition and success it deserves.”
Key Features of the Book Include
- Taking the First Step: Fundamental insights and planning for your marketing journey.
- From Product to Narrative: Effective storytelling techniques in marketing.
- Blueprints for Success: Crafting robust marketing plans for scientific innovations.
- Big Ideas: Creative approaches for compelling marketing campaigns.
- Channel Tactics: Maximizing media channel reach and engagement.
- From Exhibit Halls to Podiums: Navigating trade shows and public speaking.
- Data-Driven Decisions: Utilizing analytics for informed marketing choices.
- And More
About the Author
Elizabeth Chabe (MBA, MS) is a recognized leader in science marketing and has helped drive innovations from niche to industry changing. As the CEO of High Touch Group, she has strategically elevated clients in biotech, diagnostics, and manufacturing to global prominence. Her work has been featured in major publications like The New York Times, Popular Science, and CNBC. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing. To learn more about Elizabeth, visit elizabethchabe.com. For the full media kit, visit elizabethchabe.com/media-kit.
To Pre-Order
“The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success” is available for pre-order on Amazon and other major retailers.
Source: Elizabeth Chabe
Related Media
Press Update For Studio CarryOnHarry
Find Holiday Deals Flights Attractions and Hotels !
Get Interviewed

For Interviews At Studio CarryOnHarry Online Submission Form Click Here
Booking.com
Powered by SgAiSolution
Books
Ann Aschauer’s ‘Satan’s Worst Nightmare’ Documents a Christian Halloween Reimagining
Balle Balle Radio™ Entertainment Desk
Author Ann Aschauer has released "Satan’s Worst Nightmare," a book built around a real outreach event two Michigan women created by reworking Halloween into a Christian production. According to the announcement, the expanded title reads "Satan’s Worst Nightmare: A Testimony of Recognizing, Fighting and Winning Today’s Spiritual Warfare" and it follows two small-town mothers, identified as Annie and Kelly, during the initial development of what the publisher calls a potentially unprecedented theatrical work: the story of Christ’s Resurrection told from Satan’s point of view.
The book arrives from Covenant Books, a Christian publishing house, and comes after Aschauer’s earlier novels including "Counselor," "Vision," and "Sparrows," as well as her prior nonfiction publications. Aschauer has a background in theater, playwriting and drama education, and taught middle school English and drama, experience the publisher says shaped how she reconstructed the obstacles the two women faced in building the event.
The narrative frames the project as spiritual warfare in a literal sense — prayer, obstacles, and what the release calls attacks and opposition standing between the women and a finished outreach. "This story shows that God can use anyone to do remarkable things that bring Him glory," Aschauer said in the announcement, adding that the original event became a testimony to everyone who helped build it. "I pray readers will see their own potential to make a difference in ways they never imagined possible," she said.
The book is being sold through bookstores and online retailers including Amazon, Apple’s iTunes Store, Google Play and Barnes and Noble, per the publisher.
What the announcement doesn’t specify is how the original event has evolved since — whether "Satan’s Worst Nightmare" is still staged annually in the women’s community, or whether the book is meant to document a one-time production. That detail is left to readers to find on their own.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Aschauer’s career trajectory as instructive for faith-based creators working in theatrical spaces. Her progression from drama educator to playwright to novelist reveals how technical storytelling craft and spiritual conviction can reinforce each other. By teaching middle school drama, she developed an intuitive understanding of how audiences connect with narrative—not through sermon, but through character, conflict, and transformation. That foundation shapes how she approaches faith narratives: not as didactic messages, but as dramatic experiences. Her earlier novels like "Counselor" and "Vision" suggest an author learning to weave theological themes into structured plots. With "Satan’s Worst Nightmare," Aschauer applies those hard-won skills to document a real community event, transforming grassroots ministry into publishable testimony. For Christian creators, her arc demonstrates that investing in craft—understanding how stories actually move people—strengthens rather than dilutes faith-centered work.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
Press Releases at Studio CarryOnHarry
Powered by SgAiSolution
Books
Author Releases Novel About First Responder’s Life After 9/11 at No Cost
Balle Balle Radio™ Entertainment Desk
Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
Press Releases at Studio CarryOnHarry
Powered by SgAiSolution
-
Books6 days ago‘SALIGIA’ Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological Fantasy
-
Books4 days agoEx-XM Executive’s Memoir Recalls Satellite Radio Launch Delayed by 9/11
-
Books6 days agoFormer Navy Serviceman Crafts Spiritual Thriller Linking Esther’s Story to Modern Crisis
-
Books3 days agoNew Fantasy Novel Explores Orphan’s Journey Through Magic and Danger
-
Artist Studio4 days agoMoving Into Tucson and The Indie Pea Introduce Themselves Through Collaborative Single
-
Books6 days agoNew Memoir Traces Survivor’s Path From San Juan Poverty to Career Helping Military Sexual Assault Victims
