Books
Now Available for Pre-Order: “The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success”
HOUSTON, December 11, 2023 (CarryOnHarry.com)
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“The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success,” the new book by science marketing expert Elizabeth Chabe, is now available for pre-order ahead of its official launch on Jan. 23, 2024. This essential read for science professionals offers a comprehensive toolkit to transform innovative products and services into market-leading success.
Designed for scientists and professionals striving to gain visibility and credibility for their work in the marketplace, “The Giant’s Ladder” reveals the secrets to marketing in the science and technology sectors. The book covers a spectrum of topics from foundational marketing insights to advanced data optimization strategies, all tailored for science and technology-focused industries. It is designed to guide readers through the process of turning their innovative discoveries into industry standards.
“With ‘The Giant’s Ladder,’ I wanted to address a significant need: helping scientists and entrepreneurs translate their groundbreaking ideas into market successes on a larger scale,” said Chabe. “This book is a direct response to the challenge of empowering these brilliant minds with the marketing knowledge they need to bring their innovations to a broader audience, ensuring their work receives the recognition and success it deserves.”
Key Features of the Book Include
- Taking the First Step: Fundamental insights and planning for your marketing journey.
- From Product to Narrative: Effective storytelling techniques in marketing.
- Blueprints for Success: Crafting robust marketing plans for scientific innovations.
- Big Ideas: Creative approaches for compelling marketing campaigns.
- Channel Tactics: Maximizing media channel reach and engagement.
- From Exhibit Halls to Podiums: Navigating trade shows and public speaking.
- Data-Driven Decisions: Utilizing analytics for informed marketing choices.
- And More
About the Author
Elizabeth Chabe (MBA, MS) is a recognized leader in science marketing and has helped drive innovations from niche to industry changing. As the CEO of High Touch Group, she has strategically elevated clients in biotech, diagnostics, and manufacturing to global prominence. Her work has been featured in major publications like The New York Times, Popular Science, and CNBC. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing. To learn more about Elizabeth, visit elizabethchabe.com. For the full media kit, visit elizabethchabe.com/media-kit.
To Pre-Order
“The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success” is available for pre-order on Amazon and other major retailers.
Source: Elizabeth Chabe
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Jayme Byrd has published a new book, "Secrets of Lissa," tracing a young girl’s path from childhood into adulthood through a mix of real memory and invented detail. The book is published through Page Publishing.
Byrd spent four decades working as a nurse, according to the announcement, alongside raising a family across multiple generations as a wife, mother and grandmother. That professional background, spent listening to patients and observing how people carry hardship, shapes the perspective behind the book, the announcement states.
The book’s own description, listed under fiction in Google Books’ catalog, frames it plainly: the story is based on true events, but names and characteristics of the people in it have been changed, and while the saddest scenes reflect reality, other scenes were, in the author’s words, "enhanced to make my life seem better than it was." The listing poses the same question Byrd raises in the press materials: if you wrote your own life story, wouldn’t you want it told with a little more color?
The narrative centers on a protagonist selectively choosing which historical moments to present faithfully and which to reshape or soften, and asking readers to sit with the difference. Byrd is quoted in the announcement saying she wanted to "honor my journey by telling it authentically while also giving myself permission to make it beautiful," adding that life is worth celebrating "even when—or especially when—we’re recounting the hardest parts."
"Secrets of Lissa" is listed for sale at bookstores and through the Apple iTunes Store, Amazon, Google Play, and Barnes and Noble.
Studio CarryOnHarry finds the premise more interesting than the average memoir-adjacent debut: a writer naming, in the text itself, exactly where she’s chosen to depart from what happened. That’s a more candid contract with the reader than most first-person narratives offer.
From the Editor — Harry Johal
"Stories are the way we make sense of our lives, and the way we make sense of other people’s lives." — Kazuo Ishiguro
I was sitting with my coffee this morning, half-listening to the radio, when something a guest had said months ago drifted back. About how we’re all editors of our own lives, whether we admit it or not.
Then Ishiguro’s words came to mind: "Stories are the way we make sense of our lives, and the way we make sense of other people’s lives."
And that’s exactly what Jayme Byrd is doing in "Secrets of Lissa."
Forty years as a nurse—that’s forty years of listening. Of watching people carry things they couldn’t put down. She knows how a life actually feels from the inside. The weight of it. And then she sits down to tell her own story and does something most people won’t: she names the line between what happened and what she chose to make beautiful.
That’s not dishonesty. That’s honesty about how memory works, how survival works. We don’t just remember our lives—we *live* them again through the telling. And Byrd’s saying: yes, the hardest parts are real. The saddest scenes happened. But over here, I softened this. Over here, I added color. And I’m telling you exactly where I did it.
Most memoirs pretend they’re pure record. Byrd is saying something braver: I’m making sense of my life, and I’m making sense of *myself* in the process. The real story isn’t whether every detail is factual. It’s what it costs to survive, and what we owe ourselves in the retelling.
That’s the quiet revolution in this book. Not the invention. The honesty about it.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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Jana M. Castle has published a new children’s book, "Small Packages Big Impact," through Page Publishing, following a family led by a character named Jonathan on what the publisher describes as a mission marked by laughter, chaos and heartbreak.
According to publisher listings, the book is a 32-page paperback aimed at young readers, published in February 2026. It is also available as an eBook, with the eBook edition noted for enhanced typesetting intended to make longer reading sessions easier on the eyes.
The story follows Jonathan and his family through a series of emotional ups and downs, according to the announcement, with the narrative built around themes of surrender, faith and finding unexpected blessings in difficult circumstances. Castle has described her writing as motivated by a wish to share stories that "uplift, encourage, and draw readers closer to God," according to the release.
The author’s background is described in the announcement as rooted in Christian faith, which the publisher says shapes the book’s spiritual perspective throughout.
"Small Packages Big Impact" is available through major retailers including Amazon, Barnes & Noble, the Apple iTunes Store and Google Play, as well as through Page Publishing directly.
For Studio CarryOnHarry, the detail worth noting here is the format: a faith-themed children’s book aimed at family reading, rather than the adult inspirational fiction that dominates most self-published faith titles crossing this desk.
Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.
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