People's Choice

Perform[cb] Unveils Reimagined Marketer User Experience Within Outcome-Based Marketing Technology

Published

4 years ago

January 20, 2023

Perform[cb] Unveils Reimagined Marketer User Experience Within Outcome-Based Marketing Technology

Completely reinventing the way marketers acquire customers, Perform[cb]’s proprietary customer acquisition platform’s redesigned dashboard interface delivers an always-on ROAS solution.

Press Release
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Jan 20, 2023

SARASOTA, Fla., January 20, 2023 (CarryOnHarry.com)
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Perform^[cb], a leader across the outcome-based marketing (OBM) industry, launches a reimagined marketer user experience within their proprietary customer acquisition platform. Within the interface, marketers can now easily navigate campaign insights, analyze performance data in real-time, and uncover countless opportunities for optimization.

Fully equipped with rich data, new widgets, and detailed visuals right at their fingertips, Perform^[cb]‘s revamped dashboard is meant to support marketers with the capabilities necessary to strategically scale customer acquisition. This new interface delivers highly anticipated reporting features, including drill-down reporting, click and conversion granular reporting, and dynamic custom reporting. With additional campaign insights and transparency, unmatched account support, and integrations for effortless functionality, marketers can now tie their ROAS directly into Perform^[cb]‘s platform. And all of this has been built onto their already award-winning technology suite, complete with a curated partner marketplace and patented fraud protection.

“Having an in-depth, client-focused tech stack sets Perform^[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale – we refer to this as ‘always-on ROAS’,” says Lee Aho, EVP of Marketers. “As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers’ KPIs.”

“One of the biggest advantages of having an in-house platform is the ability to innovate and build custom capabilities as the result of direct client feedback. Revamping our marketer’s dashboard interface has given our product design and development teams the opportunity to think outside the box, bringing never-before-seen widgets, visuals, and reporting insights to life,” says Julie Martin, VP of Product Development. “I cannot wait to see how this technology continues to bring optimizations and success to our marketers’ complex campaigns.”

Perform^[cb]‘s proprietary technology platform launched in 2015 and has since grown into the complex vehicle that fuels the company’s Outcome Engine. Built based on direct feedback from marketers and affiliate partners, and with 175K data points analyzed every second, Perform^[cb]‘s technology is an always-on solution aligned with every brand’s KPIs.

About Perform^[cb]

Recognized as the #1 Performance Network Worldwide since 2015, and an award-winning Affiliate Management Agency, Perform^[cb] is a distinguished leader within the outcome-based marketing industry. Founded as Clickbooth in 2002, Perform^[cb] experienced exponential organic growth, allowing the company to complete a series of strategic acquisitions, each providing unique outcome-based marketing solutions for modern marketers and publisher partners.

The Perform^[cb] Outcome Engine is the world’s first full-funnel digital customer generation tool kit for advertisers. Completely reinventing the way advertisers acquire customers, the Outcome Engine integrates a supremely intelligent customer acquisition platform (CAP) with a broad range of expert services and a highly curated marketplace. The solution provides the strategies, data, and insights marketers need to make the quickest, most informed decisions about their advertising budget. By generating “always-on” ROAS, this groundbreaking methodology, underpinned by patented technology, has changed the landscape of digital marketing forever.

Brands like Walmart, LendingTree, FanDuel, and Capital One have leveraged the Outcome Engine to grow their customer base and lifetime value at scale. Through the innovation of the Outcome Engine, they’ve created an environment that puts brand safety and ROAS at the forefront, giving marketers unprecedented transparency and control. Marketers can expect personalized strategy and account support, multiple at-their-fingertips features, rich, customizable widgets, and dynamic reporting.

Perform^[cb]‘s “Think Bigger” vision is of a future in which all marketers are empowered to maximize the ROI of their advertising dollars by paying only for high-quality customer outcomes.

For more information, visit performcb.com

Source: Perform[cb]

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Gunmaaster G9 Teaser Review: Emraan-Himesh Reunion Delivers Organic Mass Signal — But November 27 Will Be the Real ISI Mark

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Editor's Choice

Gunmaaster G9 Teaser Review: Emraan-Himesh Reunion Delivers Organic Mass Signal — But November 27 Will Be the Real ISI Mark

Published

11 hours ago

August 25, 2026

Johal

Gunmaaster G9 Teaser Review: Emraan-Himesh Reunion Delivers Organic Mass Signal — But November 27 Will Be the Real ISI Mark

MassMasala — Studio CarryOnHarry Trade Desk

August 25, 2026. The Gunmaaster G9 teaser dropped at 82 seconds flat, and the first question any trade analyst should ask is not “how many views?” The first question is: did the footage earn the buzz, or did the PR machine manufacture it?

Let’s be straight. This teaser earned it.

The ground signal within hours of the drop was not driven by celebrity retweets or studio-orchestrated fan clubs posting simultaneously — woh pattern alag dikhta hai, log soong lete hain. What trended was Himesh Reshammiya’s “Afsana Banaaya Aapne” — a song tied to a 2006 film that its fanbase never let die. When a two-decade-old hook resurfaces organically in 2026 audience chatter, that is not nostalgia marketing. That is a dormant fanbase reactivating. These are real people who will buy tickets.

The footage itself is structured correctly for its target audience. Emraan Hashmi in a desi avatar, raw dialogue delivery, high-stakes fight choreography, a Mahadev prayer for his beloved — yeh mass entertainer ka grammar hai, aur yahan koi translation nahi ho raha. It is being spoken in the original language to the original audience. Director Aditya Datt — who established this grammar with Emraan in Aashiq Banaya Aapne and Dil Diya Hai — clearly has not forgotten how to write the sentence.

Contextually, Awarapan 2 was the proof of concept. It demonstrated that Emraan’s theatrical equity was not dead — it was just waiting for the correct film. Gunmaaster G9 is the next transaction in that rebuilt account. Add Genelia D’Souza’s return to Hindi theatrical — an angle the trade is criminally underweighting — and Aparshakti Khurana’s ensemble credibility, and the casting calculus makes sense.

One flag: Aditya Datt publicly claimed this will be “bigger than Aashiq Banaya Aapne.” Director saab, teaser toh strong hai — but that is a bar set publicly, and November 27 will collect accordingly. You can manipulate a headline. You cannot manipulate a hall.

Verdict: Organic mass entertainer setup. Genuine nostalgic currency backed by real footage energy. Mixed bag risk only on the November 27 release date competition. Box office does not lie — aur yeh film ab tak jhooth bolti nahi dikh rahi.Editor’s VerdictThe machinery of Bollywood hype is loud, rehearsed and increasingly easy to see through — which is precisely why when something cuts through without the usual orchestration, it deserves a measured acknowledgement. This teaser worked because the nostalgia it activated was not manufactured; it was waiting. A dormant fanbase is fundamentally different from a constructed one — they return with genuine intent, not algorithmic obligation. The Genelia angle is the most undervalued element here commercially, because her return to Hindi theatrical carries its own emotional weight across a demographic that Hindi cinema has largely ignored lately. The director’s public “bigger than Aashiq Banaya Aapne” declaration is the one variable that could quietly become a liability — ambition announced is accountability accepted, and exhibition does not trade in sentiment. The real story of this campaign will not be written in August 2026; it will be written in the cold arithmetic of November 27’s opening day numbers.

Beyond the headlines, a dormant fanbase reactivating on its own terms is worth more to a film than any marketing budget ever designed to simulate exactly that.

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Source: livenewsvault.com

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Editor's Choice

Arijit’s Exit Unlocks Shaan’s Private Battle With Playback Singing

Published

3 days ago

August 23, 2026

Johal

Arijit’s Exit Unlocks Shaan’s Private Battle With Playback Singing

Studio CarryOnHarry Entertainment Desk | 23 August 2026

Veteran Bollywood singer Shaan has opened up about a deeply personal crossroads in his career — a moment when he seriously considered walking away from playback singing altogether. His candid confession comes in the wake of Arijit Singh’s headline-making decision to step back from film playback work, which has been one of the most talked-about developments in Bollywood’s top stories of 2026.

Shaan Opens Up on Arijit Singh’s Departure

Speaking in a candid conversation with veteran trade analyst Komal Nahta, Shaan was quick to offer some nuance around Arijit’s situation. He noted that Arijit hasn’t retired from singing entirely and has reportedly recorded a substantial volume of songs that are yet to see a public release.

“In the next two years, you’ll get to hear a lot of Arijit Singh,” Shaan remarked, adding that nothing is set in stone and the acclaimed singer could very well change his mind down the line.

The Personal Dilemma Shaan Faced in His Thirties

Shaan then turned the lens on himself, revealing that around the age of 33–34, at a point when his career was flourishing and awards were coming his way, he found himself questioning his path. A strong pull toward social work and community service made him feel that his relentless schedule was leaving no room for anything beyond music.

Singing for Everyone — A and B-Grade Films Alike

Unlike Arijit Singh, who rose swiftly to the top and became highly selective about the projects he accepted, Shaan took a very different approach. He would leave home early each morning and lend his voice to films across every budget category — from prestige productions to smaller, independent ventures.

Fellow singers KK and Sonu Nigam repeatedly advised him to be more selective
Their message was direct: “Don’t sing all kinds of songs. Keep your standard, bro”
Shaan, however, found it impossible to decline when approached with warmth and affection

A Legacy Rooted in Family and Gratitude

Shaan’s deep ties to the industry made turning down requests especially difficult. His grandfather was lyricist Jahar Mukherjee, and his father was the late, celebrated music director Manas Mukherjee. Colleagues of his father and their families would often approach Shaan for playback work — and saying no felt like a betrayal of those bonds.

“I got a lot of blessings from them,” Shaan reflected, suggesting that those experiences, however commercially varied, enriched his journey in ways that go beyond awards or chart positions. For broader entertainment industry coverage, this kind of insider perspective rarely surfaces so honestly.

Studio COH Perspective

Shaan’s revelation adds vital context to the ongoing conversation about artistic identity in Bollywood’s playback ecosystem. When icons like Arijit Singh step back and legends like Shaan admit to their own moments of doubt, it signals a deeper reckoning within the industry. The pressures of loyalty, legacy, and commercial demand are forces every artist navigates — and these honest conversations help fans and industry watchers alike understand the human cost of a career in the spotlight.

– Entertainment Desk, Studio Carry On Harry

Background & Timeline

Shaan, born Shantanu Mukherjee, comes from one of Bollywood’s most storied musical families. His grandfather was lyricist Jahar Mukherjee, his father the late music director Manas Mukherjee, and his sister is singer Sagarika. Shaan rose to prominence in the late 1990s and 2000s, becoming one of Hindi cinema’s most versatile voices. In 2026, Arijit Singh’s announcement of stepping back from film playback singing reignited broader discussions about artistic burnout, selectivity, and the personal toll of a high-demand creative career in Bollywood.

Studio CarryOnHarry Perspective

At Studio Carry On Harry, we see Shaan’s candid revelation as a mirror held up to an industry that rarely pauses to reflect. When two of Bollywood’s greatest voices — Arijit Singh and Shaan — both arrive at moments of existential doubt, it tells us something profound about the cost of creative generosity. Shaan’s story, rooted in family loyalty and an open heart, is a reminder that behind every beloved song is a human being navigating impossible choices. That’s the Bollywood story worth telling.

What’s Next?

Watch closely for any further statements from Arijit Singh regarding his playback future, and keep an eye on whether Shaan takes on a more selective approach to his projects in the coming months. With a reported two years’ worth of Arijit recordings still to release, the conversation around Bollywood’s golden-voiced generation is far from over.

Editor’s Verdict

Shaan’s candour here is rarer than it appears. Two celebrated voices, two very different careers, yet both arrived at the same quiet question — is this still worth it? What’s striking is that Shaan’s hesitation wasn’t about fame or fatigue, it was about meaning. He kept saying yes not out of commercial calculation but out of inherited loyalty, the kind that doesn’t show up on a streaming dashboard. That generosity cost him selectivity but gave him something else entirely — a career woven into the fabric of the industry rather than positioned above it. Whether that trade-off was wise is genuinely debatable, but it was deeply human. Beyond the headlines, the most enduring voices in Bollywood may not be the ones who guarded their legacy most carefully, but the ones who gave it away most freely.

Studio Ki Raye

Arijit ka playback se step back lena ek bada news moment tha — lekin Shaan ki baat ussse zyada revealing hai. Arijit ki selectivity ek luxury thi jo overnight stardom ne di. Shaan ka model bilkul ulta tha — har film, har budget, har request. KK aur Sonu Nigam jaisa industry ka koi bhi singer yahi advice deta, lekin Shaan ke liye “standard maintain karna” ek emotional option nahi tha jab baap ke saathiyon ke bachche darwaza khadkhaate the. Yeh sirf nostalgia nahi hai — yeh ek important reminder hai ki Bollywood mein loyalty aur legacy kabhi kabhi artistic identity se bhaari pad jaati hai. Aur is industry mein jo log sab kuch lete hain, woh aksar woh hote hain jinhe “no” kehna sikhaya hi nahi gaya.

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