Books
“This Is What Leaders Do” Launch
This Is What Leaders Do by Russell E. Justice
New Book Shows How to Simplify Leadership and Accelerate Organizational Improvement — Across Any Industry
Leadership isn’t actually that hard. We’ve just been overcomplicating it.
In This Is What Leaders Do: Seven Essentials to Inspire and Empower Your Team (KeyPress Publishing; May 2025), veteran coach and leadership expert Russell E. Justice draws on more than 60 years of experience — from picking cotton to working on Advanced Systems at NASA — to reveal the clear, proven methods that help leaders drive rapid, lasting improvement.
Much like a conductor brings an orchestra to life — not by playing the instruments, but by setting direction and rhythm — leaders must orchestrate excellence by focusing the team’s energy on what matters most. This book shows how to do exactly that.
Whether you’re running a global corporation, a nonprofit, or a small team, this book offers practical tools to:
Focus your organization on the vital few issues for your business.
Align and mobilize the efforts of your workforce toward the focus.
Go beyond just projects to enterprise-wide improvement.
Tap into everyone’s discretionary effort (the difference in “have to” and “want to”).
Get unstuck when tackling a problem and at a dead end.
Trigger innovative and creative ideas that directly apply to your organization.
Experience quality of management.
Justice introduces the ACI (Accelerated Continuous Improvement) approach and shows how it can be implemented across cultures, geographies, and industries.
“People make leadership harder than it needs to be,” he says. “This book simplifies it. You’ll walk away with a clear, doable road map for unifying your team, improving faster than your competition, and achieving extraordinary results.”
More than a philosophy, this is a hands-on guide to developing the habits and behaviors that fuel lasting organizational success. It’s filled with real-life case studies, battle-tested advice, and a lifetime of lessons learned—from the fields, the boardrooms, and the front lines.
This Is What Leaders Do: Seven Essentials to Inspire and Empower Your Team
by Russell E. Justice
KeyPress Publishing
Trade Paperback; May 13, 2025
ISBN: 979-8-9922514-2-5
$29.95; 6 x 9; 232 pages
About the Author
Russell E. Justice picked cotton, worked the second shift in the village textile mill in high school, and participated in the cooperative education program at Marshall Space Flight Center while earning his engineering degrees from Auburn University. During his days at Eastman Chemical Company, Russell combined behavior science with his engineering background to create the Accelerated Continuous Improvement (ACI) process — the process that would launch his successful consulting and mentoring career. Working with leadership teams around the globe, his five decades of experience designing and implementing continuous improvement initiatives prove leadership can be simplified and transformative.
About ABA Technologies, Inc. and KeyPress Publishing
Our mission is to disseminate the science and technology of behavior. Our relentless effort to bring the science of behavior to the world began in 1992 with the founding of ABA Technologies, Inc. by Dr. Jose Martinez-Diaz. ABA Technologies, Inc. became a pioneer in developing and delivering online and professional education. In 2020, ABA Technologies, Inc. expanded our impact as a learning company by creating KeyPress Publishing. We combine experts from the field of behavior analysis in such areas as business strategy and cultural development, behavior-based safety, systems analysis, and instructional design, with carefully crafted project management, art design, and marketing to publish both print and digital books.
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Author Erin Strong is offering her novel "She Never Left Ground Zero: A Novel of Courage, Love, and the Hidden Cost of 9/11" as a free download through September 30, according to the announcement. No registration, email address, purchase, subscription, or review is required, and coincides with the 25th anniversary of the September 11 attacks.
The novel is fiction but draws on the real experience of an NYPD officer, per the announcement. It centers on Sofia Vega, an NYPD officer whose work amid the smoke and debris in the aftermath leads to lasting consequences she and her family must face. Strong has said she wanted to write about what happened to first responders and their families after press coverage of the attacks faded — a theme that echoes a broader body of anniversary-year 9/11 literature, including nonfiction essay collections and survivor accounts published or reissued around the same milestone.
According to Strong, "I wanted to tell a deeply personal story about what happened after the television cameras moved on." "Many first responders and their families continued living with the consequences of September 11 for years. This novel honors their courage, their sacrifices, and the people who loved them through it all."
The free download is available at sheneverleftgroundzero.com. The book will also remain for sale on Amazon and other retailers after the promotional window closes. Strong’s team can be reached through the same website or by phone.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we see Strong’s September timing as a textbook example of anniversary marketing strategy. Major commemorative dates like the 25th anniversary of 9/11 generate enormous search volume and media attention—precisely when potential readers are already thinking about the subject matter. By anchoring a free promotion to this peak-interest window, authors capture visibility they’d need to spend significantly on advertising to achieve otherwise. The counterintuitive logic: giving away the book for free during high-traffic periods can actually drive more long-term sales than traditional paid campaigns, because it builds audience reach, generates word-of-mouth momentum, and establishes the title in readers’ minds before the promotional window closes. When the book returns to paid status in October, those who downloaded it free become natural candidates for follow-up engagement—reviews, recommendations, and future purchases. It’s a calculated play on consumer psychology and search behavior that extends the book’s commercial lifespan well beyond September.
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Author C. A. Ballard has released a debut fantasy novel, "The Lost Legacy," following a young orphan protagonist drawn into a battle against a malevolent force seeking to strip the world of its magical power, according to the publisher’s announcement.
The book comes from Newman Springs Publishing, a New Jersey-based author-services publisher that works with writers across genres to produce and distribute their books; the company is handling both publication and promotion for the title. The novel is available in stores and through major digital retailers, including Amazon, Apple, Google Play and Barnes & Noble.
According to the publisher, Zara must safeguard her sibling while partnering with an ensemble of fantastical beings including fae warriors, mythical creatures, and magical beings to combat darkness — against an antagonist seeking to strip the world of its magic.
Ballard, described in the release as a wife, mother and grandmother with a background in accounting and medical billing, said medical challenges led her to pursue creative endeavors. "I wanted to craft deeply engaging stories about everyday individuals finding remarkable capabilities within themselves," Ballard said in a statement. "Zara’s story is about finding your tribe, embracing your power, and refusing to surrender to darkness." The publisher’s announcement notes additional projects from Ballard are already in development.
There is no independent review coverage of "The Lost Legacy" available yet; retail listings confirm the book’s publication details but do not offer critical assessment. Readers interested in the book can find purchase links through the publisher’s website or major retailers.
Studio CarryOnHarry Perspective
At Studio CarryOnHarry, we recognize that Ballard’s ensemble approach—layering fae warriors, mythical creatures, and magical beings alongside a resourceful orphan protagonist—speaks directly to a defining shift in contemporary fantasy publishing. Today’s YA and new-adult readers expect worldbuilding that extends beyond a single chosen one; they crave diverse supernatural allies and complex team dynamics that reflect both traditional mythology and modern storytelling sensibilities. Zara’s "finding your tribe" arc taps into this broader cultural moment where belonging and chosen family rival the hero’s individual journey. As the fantasy market continues to reward narratives emphasizing collective strength over solitary heroism, Ballard’s decision to populate her world with multiple fantastical perspectives positions "The Lost Legacy" within reader expectations that have reshaped the genre over the past five years. This matters because debut authors who understand—and authentically execute—these ensemble-driven narratives are better positioned to build engaged readerships from launch.
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