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“This Is What Leaders Do” Launch
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This Is What Leaders Do by Russell E. Justice
New Book Shows How to Simplify Leadership and Accelerate Organizational Improvement — Across Any Industry
Leadership isn’t actually that hard. We’ve just been overcomplicating it.
In This Is What Leaders Do: Seven Essentials to Inspire and Empower Your Team (KeyPress Publishing; May 2025), veteran coach and leadership expert Russell E. Justice draws on more than 60 years of experience — from picking cotton to working on Advanced Systems at NASA — to reveal the clear, proven methods that help leaders drive rapid, lasting improvement.
Much like a conductor brings an orchestra to life — not by playing the instruments, but by setting direction and rhythm — leaders must orchestrate excellence by focusing the team’s energy on what matters most. This book shows how to do exactly that.
Whether you’re running a global corporation, a nonprofit, or a small team, this book offers practical tools to:
Focus your organization on the vital few issues for your business.
Align and mobilize the efforts of your workforce toward the focus.
Go beyond just projects to enterprise-wide improvement.
Tap into everyone’s discretionary effort (the difference in “have to” and “want to”).
Get unstuck when tackling a problem and at a dead end.
Trigger innovative and creative ideas that directly apply to your organization.
Experience quality of management.
Justice introduces the ACI (Accelerated Continuous Improvement) approach and shows how it can be implemented across cultures, geographies, and industries.
“People make leadership harder than it needs to be,” he says. “This book simplifies it. You’ll walk away with a clear, doable road map for unifying your team, improving faster than your competition, and achieving extraordinary results.”
More than a philosophy, this is a hands-on guide to developing the habits and behaviors that fuel lasting organizational success. It’s filled with real-life case studies, battle-tested advice, and a lifetime of lessons learned—from the fields, the boardrooms, and the front lines.
This Is What Leaders Do: Seven Essentials to Inspire and Empower Your Team
by Russell E. Justice
KeyPress Publishing
Trade Paperback; May 13, 2025
ISBN: 979-8-9922514-2-5
$29.95; 6 x 9; 232 pages
About the Author
Russell E. Justice picked cotton, worked the second shift in the village textile mill in high school, and participated in the cooperative education program at Marshall Space Flight Center while earning his engineering degrees from Auburn University. During his days at Eastman Chemical Company, Russell combined behavior science with his engineering background to create the Accelerated Continuous Improvement (ACI) process — the process that would launch his successful consulting and mentoring career. Working with leadership teams around the globe, his five decades of experience designing and implementing continuous improvement initiatives prove leadership can be simplified and transformative.
About ABA Technologies, Inc. and KeyPress Publishing
Our mission is to disseminate the science and technology of behavior. Our relentless effort to bring the science of behavior to the world began in 1992 with the founding of ABA Technologies, Inc. by Dr. Jose Martinez-Diaz. ABA Technologies, Inc. became a pioneer in developing and delivering online and professional education. In 2020, ABA Technologies, Inc. expanded our impact as a learning company by creating KeyPress Publishing. We combine experts from the field of behavior analysis in such areas as business strategy and cultural development, behavior-based safety, systems analysis, and instructional design, with carefully crafted project management, art design, and marketing to publish both print and digital books.
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Joe Reina has published a new novel, "Shadows over Scottsdale: An Unsolved Murder Mystery," built around a scenario true-crime statistics make uncomfortably familiar: a man commits a devastating crime and simply disappears, leaving investigators and a grieving community with no resolution.
The book follows a character named Robert, who flees the country using forged documents and a cargo ship after an act of destruction that leaves behind, as the publisher describes it, charred remains and an unanswered investigation. The case goes cold. The novel, according to its publisher, is less concerned with the mechanics of the escape than with what happens afterward, to the people left waiting for answers that never come.
Reina, now retired in Scottsdale, spent decades in international business across apparel, footwear, and real estate, with extensive time in Europe and a particular connection to Italy that shaped two earlier books, "The Goat Sleeps in the Kitchen" and "A Love Affair in Tuscany." "Shadows over Scottsdale" marks a different direction, built instead around the real scale of unsolved homicide in the U.S. The publisher’s materials cite roughly 346,000 unsolved homicides since 1965, with more than a dozen occurring unresolved each day. Separate reporting on the book has cited a figure of about 7,778 murders in 2023 alone, which it similarly frames as more than a dozen a day going unresolved.
"Writing ‘Shadows over Scottsdale’ forced me to confront uncomfortable questions about justice itself," Reina said, according to the announcement. "Too many crimes go unsolved, too many families wait endlessly for answers. I wanted readers to understand that behind every cold case statistic is a real story, real suffering, and real questions that may never be answered."
The publisher positions the novel as an examination of institutional limits as much as a crime story: the toll of a case gone cold on the people who can’t move past it, and what it means for a community when accountability simply never arrives.
"Shadows over Scottsdale" is published by Covenant Books and is available in paperback and hardcover through the publisher’s website and major retailers including Amazon, Barnes & Noble, and Apple Books.
Cold-case statistics tend to get cited and then forgotten. Studio CarryOnHarry is curious whether fiction built directly around that number does more to stick with a reader than the number alone ever does.
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Joe Reina has published a new novel, "Lost Masterpieces: Three Paintings, 500 Years A Journey Through Time," built around an imagined scene from Renaissance history: the night before Leonardo da Vinci leaves for Milan, when three fellow painters each hand him a small work carrying a private message.
According to the announcement, those three gifts come from Sandro Botticelli, Titian, and Andrea Mantegna, each painting standing in for a different kind of counsel. Botticelli’s piece is described as layered with allegory and coded warnings about power and patronage. Titian’s is framed as warm and sensual, suggesting reinvention and a break from convention. Mantegna’s is austere and classically precise, encoding discipline and endurance. According to the announcement, these three paintings form a wordless exchange between masters, transmitting wisdom, mutual regard, and assurance across generations through visual means.
Reina comes to this material from outside the art world. His career was built in apparel, footwear, and real estate development in Chicago, and the publisher’s materials trace his interest in European history, and in Italy specifically, to years of international business travel. He has published several previous books, including "The Goat Sleeps in the Kitchen," "A Love Affair in Tuscany," and "Shadows over Scottsdale," before turning to this account of a fictionalized moment at the hinge of the Renaissance.
"I wanted to capture that extraordinary moment when masters speak to each other across time through their work," Reina said in the announcement. "These paintings represent not just gifts, but a conversation about what it means to pursue greatness while remaining grounded in purpose and principle."
The book is published through Covenant Books and is available in hardcover and paperback, as well as through Apple Books, Amazon, Google Play, and Barnes & Noble.
Studio CarryOnHarry is intrigued by novels that build fiction around real historical figures at a specific, dramatized turning point rather than attempting straight biography — the approach succeeds or fails based on how seamlessly the fictional moment integrates with documented historical fact.
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