Artists
DJ Hustle Expands His Brand with New Website, Acting Credits, and Merch Drop
The new site highlights his full-service offerings: customized DJ sets, LED wall production, photo booths, monogram lighting, red carpet experiences, and more. But it’s not just about parties—DJ Hustle’s digital relaunch signals a larger evolution of his career.
From the Booth to the Screen
Hustle, whose real name is Steven Roybal, has quietly built a parallel career in front of the camera. A full-time actor, he has landed national commercials with brands such as Pepsi, Google, Honda, Uber, and UNICEF. His performances—ranging from comedic to corporate—have been featured on prime-time TV, digital platforms, and streaming campaigns.
Clips and full videos of his acting work can be viewed on his official YouTube channel, DJ Hustle TV. His transition into acting wasn’t incidental. “I’ve always been about the full experience—audio, visual, emotional,” he says. “Acting just became a natural extension of that.”
A New Look: Hustle Gear Drops Online
With the launch of DJHustle.com, fans can also purchase official DJ Hustle merchandise. The new apparel line blends streetwear design with his trademark “Hustle & Grind” ethos. Items range from limited-edition tees to hats and performance wear—each piece designed with fans, clients, and creatives in mind.
The online store is live now at DJHustle.com/merch, making it easier than ever for followers to support the brand and wear the movement.
A Career Built on Connection
Whether spinning at a yacht party, DJing a wedding, or coordinating a corporate gala, DJ Hustle’s presence remains unmistakable. His events often merge high production value with authentic connection—something he attributes to a mindset rooted in collaboration.
Client testimonials on the new site cite his professionalism, ability to read the room, and energy that “keeps the party alive.” Many of his clients return for repeat events, citing not only his music but also the seamless production experience and event flow.
“I’m not just pressing play,” Hustle says. “I’m building moments people remember.”
Looking Ahead
With acting roles expanding, his merchandise line growing, and a robust calendar of events across California and beyond, DJ Hustle is proving himself as more than just a DJ—he’s a cultural curator.
As he puts it: “Nothing happens without DJ Hustle.”
For bookings, media inquiries, or to explore services and merchandise, visit DJ Hustle’s website.
www.djhustle.com
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Tokyo Soul Singer Tyrone Hashimoto Releases New Single Oct. 2, Plays Tokyo Jazz Club Same Night
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Tyrone Hashimoto (born Shunichi Suzuki), a Tokyo-based singer-songwriter,, plans to release his latest single, "Wake Up in the Morning Sun," across streaming platforms on October 2, per his production company Teddy Bear Productions. The artist will celebrate with a live performance by the Lakeside Struttin’ Band at Sometime Jazz the same evening.
The song arrives as the latest entry in what Hashimoto has called the "Music Cruise" series, an ongoing project now in its seventh installment, according to prior coverage of his work. The announcement describes the new track as an offering of encouragement, framed around the idea that a better life is within reach.
Hashimoto has built a four-decade career that spans well beyond his nine solo albums, all recorded in English, and a catalog the announcement puts at more than 600 original songs. He’s written jingles for McDonald’s, KFC, Nissan, Canon, Sharp, Kodak and Tokyo Disneyland, among other clients, and took a bronze prize at the Cannes Commercial Film Festival in 1994 for a Panasonic spot. One commercial job, for the Japanese coffee brand UCC, reportedly involved bringing James Brown into the studio to sing for the ad.
Originally from Yaita in Tochigi prefecture, Japan,, Hashimoto won the Grand Prix at the first All Japan Folk Music Festival at age 17, citing Simon & Garfunkel and Peter, Paul and Mary among his early influences. He went on to work with Haruomi Hosono’s Tin Pan Alley project, played a role in Yellow Magic Orchestra’s debut album, and became an original member of La Orquesta Del Sol, described in the announcement as Japan’s first major salsa band.
His American profile traces back to a 1987 visit to Seattle, where local press and broadcasters, including KIRO, KUOW and NBC affiliate KING5, covered his music; a KING5 documentary profiling the artist that was subsequently distributed to 37 additional U.S. markets. He has also taught voice and guitar to more than 1,000 students, including Japanese musicians Sugizo, Miyavi, Takeru and Junya Enoki, and recently received an honorary doctorate in music education from University of Perpetual Help System DALTA in the Philippines.
For Studio CarryOnHarry, the throughline here isn’t the single itself but the career behind it: a working musician who has moved fluidly between recording artist, jingle writer and educator for going on 40 years, in two countries, without a signature hit driving any of it.
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According to the announcement, the record lands following months of roster adjustments that solidified the five-member configuration, and the record is framed as the sound of that lineup settling into place. The band describes the title not as a literal question but as a kind of shrug, an expression of the loose, sideways attitude that runs through the tracklist.
The EP opens with “Feeling Sideways,” which the band positions as the reset point for this new phase, constructed from restless grooves and crooked rhythms, per the band’s description. The focus single, “Crooked,” follows, built around jagged guitar work, live drums and a melodic bassline, with the line “I move crooked but I land just right” serving as the track’s stated thesis.
“Morning Sun” is described as a tonal shift toward something wider and brighter, using imagery like a “paper weight sky” to move from heavier material toward something more lifted. “Not Lost” continues that throughline lyrically, with the band pointing to the line “I’m not lost, I’m just aligned / With the beat that hides between your time” as a statement of purpose. The EP closes with “My Shadow’s Got Its Own Mind,” which the announcement calls a late-night, low-lit close to the record, framing the band’s embrace of unpredictability as a deliberate stance rather than a lack of direction.
Taken together, the band and its team describe What The …. as the clearest statement yet of Song 1’s identity: an alternative indie-punk work anchored in big hooks, live-wire guitars and knowing self-awareness about not fitting a mold.
Studio CarryOnHarry will be watching whether “Crooked” gives the band a genuine breakout moment beyond the EP cycle, since focus singles built around a clear lyrical hook are often where a band either finds a wider audience or doesn’t.
No compass or straight lines required, as the band themselves put it, just an audience willing to turn it up.
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