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How to Produce Media Craze for Your Book ?

Harry J

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How to Produce Media Craze for Your Book ?

Discover to use the media to create free exposure for yourself and also to sell your books. As well as most importantly, exactly how to be an excellent guest once you get on the air.

Carry On Harry Talk show
Prepare speaking points before making media appearances.
Several new authors invest a lot energy and time trying to enter the newspaper or on radio that when they arrive, they don’t recognize what to say. But if you take an hour to prepare concise, engaging remarks about your publication, you’ll come off as a master, rise sales, and also perhaps even be asked back!
The ordinary radio meeting lasts five mins, of which 3 may be transmitted, and also usually you might obtain six inches of insurance coverage in your regional paper. You don’t have a lot of time to throw away hemming and hawing regarding your publication, and also the journalist interviewing you doesn’t intend to waste his or her time either. So before you even begin getting press protection, jot down and also memorize your talking points.
You claim you understand your book? I make certain you do. However when you’re in a hurry of a timed interview, or a recruiter hits you with a surprise question, it’s simple to stammer or get puzzled. Chatting factors are your lifeline. I suggest preparing a checklist that looks like this:
What’s the “lift pitch” (a 10-second recap) of my book?
b.Who is my book targeted to?
c.How did I decide to create it?
d.What are 3 flows in my publication that I want to quote?
e.What can individuals get out of my book?
f.Where can people get my publication?
Compose those down on note cards as well as memorize them, but maintain the cards with you when you do meetings, just in case. This way, you’ll come off more expert as well as make the most of the time you get.
Focus greatly on Public Relations.
If you don’t count on the power of public relations and also the media to turn an unknown publication right into a bestseller, I have 2 words for you: Oprah Winfrey. Get your publication 15 minutes on her show and you’ll sell a million copies. That’s the power of the media.
Obviously, hopping on Oprah is the Holy Grail of publication marketing, and while you shouldn’t NOT attempt to jump on her program, you should not focus just on that. PR is your most effective device for developing understanding as well as selling publications. So early on, while you’re still in final editing and enhancing, begin making listings of media outlets, cashing in on calls, making calls and also sending e-mails.
Public Relations works because it’s got integrity. As opposed to a paid advertisement, individuals see an objective reporter evaluating your publication, or a talk show host that’s chosen to have you on her show because she liked your book. Media exposure carries incredible weight with publication customers. Ask your friends the number of publications they have actually bought after finding out about them on “Fresh Air” on National Public Radio.
These are some of the PR avenues you can pursue:
Evaluations in any type of and all magazines, print as well as online specifically.
Functions in print and online magazines.
Radio interviews.
Tv interviews.
A normal column in a magazine or paper or online.
Speaking engagements.
A role as an “experienced source” for several reporters.
Producing press occasions.
Connecting your publication to a charity or reason.
It all starts with your press set. That’s a classy folder which contains the press launch regarding your book’s magazine, a biography of you, a black and white picture of you (expertly done) as well as any type of press coverage you may have already received. When you’ve determined your media listing, send out that set to the vital contacts at each paper, magazine, TELEVISION or radio terminal.
But don’t quit there. PR has to do with relationships, and also you have actually got to strike the ideal balance of “eager to aid” as well as “respecting your time.” Follow up your press kit with an email in a week approximately, as well as stay in touch.
Offer story suggestions or to be quoted for an attribute. Make yourself a property to reporters and also editors and also you’ll be surprised at the outcomes.
Two final suggestions:
1) Always include your Web address in your PR, stories, meetings, etc
2) Constantly get reprints, videos, etc. of your press protection to utilize later on.
Find out to utilize the media to produce cost-free exposure on your own and to market your publications. As well as most notably, exactly how to be a wonderful guest once you get on the air.Prepare talking factors before making media looks.
Many brand-new authors spend a lot energy and time attempting to enter the paper or on radio that when they get there, they don’t know what to state. However if you take a hr to prepare concise, engaging remarks about your book, you’ll come off as a master, rise sales, and also maybe even be asked back!
The average radio interview lasts 5 mins, of which three might be transmitted, as well as usually you may get 6 inches of insurance coverage in your neighborhood newspaper. You do not have a great deal of time to lose hemming and hawing concerning your publication, as well as the journalist interviewing you does not wish to lose his/her time either. So before you even start getting press protection, list and also remember your talking points.
You say you know your book? I make certain you do. However when you’re under pressure of a timed interview, or a job interviewer hits you with a shock question, it’s simple to stammer or obtain puzzled. Speaking factors are your lifeline. I suggest preparing a checklist that resembles this:
What’s the “lift pitch” (a 10-second recap) of my book?
Who is my publication targeted to?
How did I choose to compose it?
What are three passages in my book that I wish to quote?
What can individuals get out of my book?
Where can individuals purchase my book?
Compose those down on note cards and remember them, yet keep the cards with you when you do interviews, simply in case. In this way, you’ll come off even more specialist as well as take advantage of the moment you obtain.
Emphasis greatly on PR.
If you do not count on the power of public relationships as well as the media to transform an unknown publication into a bestseller, I have two words for you: Oprah Winfrey. Obtain your book 15 minutes on her program and also you’ll offer a million copies. That’s the power of the media.
Certainly, jumping on Oprah is the Holy Grail of book advertising and marketing, as well as while you should not NOT try to hop on her program, you should not focus only on that particular. PR is your most effective device for creating recognition and also marketing publications. So early, while you’re still in final editing, begin making listings of media outlets, capitalizing get in touches with, making phone calls and also sending out emails.
PR jobs due to the fact that it’s got credibility. Instead of a paid ad, individuals see an objective journalist assessing your publication, or a talk show host who’s selected to have you on her program because she liked your publication. Media direct exposure lugs remarkable weight with publication purchasers. Ask your good friends how many publications they have actually gotten after reading about them on “Fresh Air” on National Public Radio.
These are several of the PR methods you can pursue:
Reviews in any type of and all magazines, print and also online especially.
Functions in print and also online publications.
Radio interviews.
Tv meetings.
A routine column in a magazine or paper or online.
Speaking interactions.
A duty as an “professional resource” for one or more journalists.
Creating press occasions.
Connecting your book to a charity or cause.
It all begins with your press package. That’s a snazzy folder which contains the press release regarding your book’s magazine, a bio of you, a black and white image of you (professionally done) as well as any type of press coverage you may have currently gotten. As soon as you’ve determined your media listing, send out that kit to the key calls at each paper, magazine, TELEVISION or radio station.
But don’t stop there. PR is about partnerships, and you’ve got to strike the appropriate balance of “anxious to help” and “valuing your time.” Follow up your press package with an e-mail in a week approximately, and remain in touch. Offer tale ideas or to be priced quote for an attribute. Make yourself an asset to reporters and also editors and also you’ll be shocked at the results.
Two final tips:
Constantly include your Internet address in your PR, tales, interviews, and so on . Constantly get reprints, videotapes, and so on of your press protection to make use of later.
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Interviews

Long Beach Actor Ray Buffer Plays Villain in Sci-Fi Western Short at New Local Film Festival

H Johal

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Long Beach Actor Ray Buffer Plays Villain in Sci-Fi Western Short at New Local Film Festival

Long Beach character actor Ray Buffer takes on a villain role in "The Lord of All Future Space and Time," a sci-fi western short screening as part of the inaugural Long Beach Film Festival, according to the announcement.

The festival marks the first edition of a new event on the city’s cultural calendar, running August 28 and 29 at the historic Art Theatre in Long Beach’s Retro Row district, according to festival promotion. The short screens Saturday, August 29, at noon, according to the announcement and other festival listings.

Buffer is a Long Beach-based character actor whose work spans decades, with a resume that includes western villains, mobsters and more nuanced parts in historical docudramas, according to background material on his career. He’s described as known for a commanding presence and a deep voice, traits that line up with the villain role he plays in this short. His social media has also referenced involvement in a separate sci-fi animated short tied to the festival’s opening, though it’s not clear from available material whether that refers to the same project or a different one screening the same weekend.

No director, cast list beyond Buffer, or plot synopsis for "The Lord of All Future Space and Time" was included in the announcement. Ticket and program details for the full festival lineup were not specified in the material provided.

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Tagore Almeida discusses the deeply personal journey behind SALIGIA

H Johal

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Tagore Almeida discusses the deeply personal journey behind SALIGIA

SALIGIA: Tagore Almeida on the Seven Deadly Sins, the Virtues Within Us, and the War We Fight Inside

In conversation with Studio CarryOnHarry, author Tagore Almeida discusses the deeply personal journey behind SALIGIA, a mythological fantasy that turns an ancient framework of vice into an exploration of courage, compassion, humility, integrity, forgiveness, reverence and love.

'SALIGIA' Inverts the Seven Deadly Sins: New Book Explores Virtues Through Mythological FantasyFor centuries, the seven deadly sins have provided a vocabulary for examining human weakness. Pride, envy, anger, greed, lust, excess and apathy have appeared across religious teaching, philosophy and culture in different forms.

But what happens when we stop asking only what is wrong with us—and begin asking what already exists within us to confront those weaknesses?

That question sits at the heart of SALIGIA.

Drawing upon an ancient Latin mnemonic traditionally associated with the seven deadly sins, author and filmmaker Tagore Almeida turns the familiar structure on its head. Instead of building his story solely around human failings, he constructs a symbolic world around seven countervailing virtues: courage, compassion, humility, integrity, forgiveness, reverence and love.

For Almeida, the idea is also deeply personal. Born Catholic in Goa before life took him through Britain, the Middle East and Asia, his encounters with different cultures, beliefs and people gradually led him to question whether the behaviours traditionally described as “sins” belong to any one religion at all—or simply to humanity.

In this conversation with Studio CarryOnHarry, Almeida talks about the origins of SALIGIA, why a house became central to its mythology, how the external and internal battles of the story intersect, and why he ultimately came to believe that virtue may be less about becoming someone new than remembering something already within us.

Studio CarryOnHarry: SALIGIA takes its title from a Latin mnemonic traditionally associated with the seven deadly sins, yet your novel uses that framework to explore virtue. What drew you personally to this piece of theological history?

Tagore Almeida: What fascinated me about SALIGIA was never really the religious label attached to it. It was the humanity hiding underneath.

Harry, I was born Catholic in Goa, so the idea of the seven deadly sins was part of the landscape I grew up with. Over time, I became disillusioned with certain aspects of organised religion, but Catholicism remained part of my cultural and emotional foundation. So SALIGIA was familiar territory.

Then life took me elsewhere—Britain, the Middle East, Asia—and I found myself genuinely connecting with people of many different faiths, and with people of no faith at all.

I became curious. Were these so-called “deadly sins” uniquely Christian ideas, or were they simply human behaviours that religions had given different names to?

The more I looked, the more I realised that pride, envy, anger, greed, lust, excess and apathy appear in one form or another almost everywhere—sometimes through religion, sometimes through philosophy, and sometimes simply through culture and family. Apparently, humanity has been remarkably consistent in its weaknesses.

But eventually a more interesting question occurred to me. Instead of continually asking, “What is wrong with us?” I began wondering, “What already exists within us that can confront what is wrong?”

That changed the book completely.

I have always been fascinated by the invisible parts of human beings—compassion, courage, kindness. Whether I am writing fiction, making a film, recording a podcast or attempting poetry, I seem to arrive, rather annoyingly, at the same question:

Who are we when nobody is watching?

SALIGIA gave me an ancient framework within which to explore that. The sins gave me the architecture. The virtues gave me a reason to walk inside.

Studio CarryOnHarry: That architecture becomes quite literal in the book: an ancestral dwelling with rooms representing courage, compassion, humility, integrity, forgiveness, reverence and love. Why did a house become the setting for this inversion?

Tagore Almeida: A house felt natural because a house is never just architecture. It holds memory. It holds the things we proudly display in the sitting room and the things we quietly push into cupboards and hope nobody ever opens.

Human beings are rather like that. We all have rooms we happily invite people into, and other rooms we avoid ourselves.

When I began shaping SALIGIA, I also made a conscious decision not to fill the story with identifiable human characters. The moment you give someone a face, name, nationality or religion, readers naturally begin placing them into categories.

I wanted to remove those distractions as much as possible. I wanted the reader to encounter the ideas before encountering identity. So the house became the character.

Once that happened, the inversion became quite natural. Instead of seven compartments representing human failure, I imagined seven spaces representing what might stand against those failures: courage, compassion, humility, integrity, forgiveness, reverence and love.

The house also allowed me to explore virtue without turning the book into a seventy-five-page sermon. Nobody really wants that. I certainly wouldn’t.

I wanted readers to move through something rather than simply be told something—to open doors, enter rooms and discover what has been forgotten, neglected, protected or perhaps left waiting quietly in the dark.

In many ways, the house became a metaphor for the self.

We spend an extraordinary amount of our lives searching outside ourselves for answers—in success, possessions, religion, status, technology, relationships, recognition and approval.

We keep renovating the outside of the house.

SALIGIA quietly asks a different question: What if some of the rooms we have spent our whole lives searching for were already inside us?

Perhaps courage, compassion, humility and love are not things we need to acquire. Perhaps they are rooms we simply need to reopen.

Studio CarryOnHarry: That leads to one of the book’s central ideas—that these virtues may already exist within us. Why was that important to you?

Tagore Almeida: Because I am simply not convinced that human beings arrive as empty vessels waiting to be filled with goodness. Harry, I think we already arrive with quite a lot of it.

Look at children. Before the world starts handing them labels, they share, care and comfort one another. They are curious about animals, fascinated by nature and capable of affection without first asking what religion, race, nationality or social class somebody belongs to.

That, to me, is humanity in a fairly pure form. Then life begins adding layers.

Religion, race, politics, family, community, fear, ambition, prejudice, success—all of these begin shaping us, sometimes obviously and sometimes so quietly that we barely notice.

Watch a child comfort another child who is crying. There is no philosophy involved. No scripture. No management seminar on empathy. Something instinctive simply responds.

Perhaps life then complicates us. We accumulate ambition, fear, disappointment, comparison, possessions, prejudice, success and, if we are especially fortunate, an impressive job title to put on LinkedIn.

Somewhere along the way, we become very sophisticated at forgetting very simple things.

SALIGIA was never intended to say, “Here are seven virtues you need to acquire.” That sounded suspiciously like homework.

Instead, the book asks something gentler, but perhaps more uncomfortable:

What if you already possess them?

And if courage, compassion, humility, integrity, forgiveness, reverence and love are already somewhere within us, the real question is no longer how we acquire them.

The question becomes why, sometimes, we choose not to use them.

Studio CarryOnHarry: The subtitle draws a distinction between an external evil and an internal war. How do those two journeys intersect for Salem and Medea?

Tagore Almeida: The external journey gives the story movement. The internal journey gives it meaning.

Think of something ordinary. You hear that someone you know has spoken badly about you behind your back. That moment happens outside you. The person may move on with their day, forget about it entirely and go on to lunch.

But the hurt stays with you.

You replay it. You question the relationship. You feel anger, disappointment, perhaps even the temptation to retaliate.

The act happened outside. The battle began within.

That is very much the tension at the heart of SALIGIA.

Salem and Medea move through a world where danger appears to exist around them, so naturally they respond to what they can see. That is how most of us live. We identify the problem as the difficult person, unfair circumstance, hostile environment, institution, stranger or enemy.

Sometimes we are absolutely right. There is real cruelty, injustice and darkness in the world.

But what happens outside us also has a way of revealing what exists inside us.

Fear reveals courage. Cruelty tests compassion. Power tests humility. Betrayal tests forgiveness. Temptation tests integrity.

Once you begin looking at life that way, the outward journey and inward journey start reflecting one another.

That is really where the subtitle came from:

The evil is outside. The war is within.

We cannot control every act of cruelty, betrayal, injustice or temptation that enters our lives. But we do have some responsibility for what those experiences turn us into.

For me, that is a far more interesting battle than simply defeating a villain.

Studio CarryOnHarry: SALIGIA brings mythology, spirituality, philosophy and fantasy together. How did you prevent those elements from competing with one another?

Tagore Almeida: Very slowly.

SALIGIA first began forming in my mind sometime in the early 2010s, so it lived with me for many years before becoming a finished book. Perhaps that helped.

I never wanted to force it into existence simply because writers are apparently expected to finish things on schedule. Life, rather inconsiderately, kept happening.

I made films, went to Cannes, changed countries, built a career, raised a family, wrote other things, recorded conversations and experimented with music—and somewhere in the background, SALIGIA kept waiting.

Moving between different creative forms taught me quite a lot about how to write it.

Film teaches you that sometimes an image should do the talking. Music teaches you that silence is also part of the composition. Podcasting teaches you that people often become most interesting when you stop trying to make them sound interesting.

And writing, I discovered, requires the discipline to know when to explain and when simply to leave the door open.

Whenever the philosophy became too loud, I returned to the story. Whenever the fantasy began feeling merely decorative, I asked myself what that scene was actually saying about being human. And whenever the spiritual dimension sounded too certain, I deliberately returned to questions.

I am far more comfortable with spirituality that invites reflection than spirituality that claims to have completed the examination and obtained all the answers.

I did not want mythology to become a costume for philosophy, and I did not want philosophy to interrupt the adventure.

Ideally, one had to quietly carry the other.

The mythology builds the world. The story takes you through it. And the questions, hopefully, are what remain with you after the final page.

Studio CarryOnHarry: Spending years writing about seven vices and their opposing virtues must inevitably turn some of that examination back on the writer. Did SALIGIA change you?

Tagore Almeida: Absolutely.

Rather inconveniently, the reflection revealed how wonderfully unfinished I still am.

The danger of writing about virtue is that, at some point, the manuscript starts interviewing the author.

You write about humility, and suddenly your own ego clears its throat. You write about forgiveness, and a few names from the past appear uninvited. You write about compassion, and you have to ask whether your compassion really extends to everyone—or only to people who behave in ways you approve of.

That was probably the most personal part of writing SALIGIA. I began with ideas about vice and virtue, but eventually those ideas became mirrors.

Courage changed for me quite significantly.

We often imagine courage as something grand and cinematic—standing against armies, confronting monsters, making enormous sacrifices.

But I have come to think that some of the bravest things we do are much quieter.

Sometimes courage is admitting you were wrong. Sometimes it is apologising first. Sometimes it is asking for help. Sometimes it is refusing to become bitter.

And sometimes it is continuing to be kind when life has given you perfectly reasonable evidence that kindness may not always offer the best return on investment. That last one is particularly challenging.

But I should make one thing very clear: SALIGIA did not leave me believing that I had somehow mastered courage, humility, compassion, forgiveness or any of the virtues in the book.

Quite the opposite.

It made me realise that virtue is not something we achieve, frame and hang on the wall.

It is something we choose. Again and again.

Some days we choose rather well. Other days, spectacularly badly.

Perhaps that is part of being human. We are all works in progress, occasionally pretending to be finished products.

And tomorrow gives us another chance to do a little better.

Studio CarryOnHarry: When readers reach the final page, what do you hope they carry away from SALIGIA?

Tagore Almeida: I hope it feels quiet.

Not triumphant. Not like someone has just handed the reader seven rules for becoming a better human being.

I would much rather they close the final page, sit for a moment, and recognise something familiar inside themselves.

Maybe they remember a time when they were courageous without ever calling it courage.

Perhaps they forgave someone when anger would have been easier. Perhaps they helped a stranger and never told anyone. Perhaps they remained kind after life had given them every reason not to be.

That kind of recognition matters to me because we live in a world constantly telling us that we are incomplete.

We need more success. More money. More followers. More knowledge. More possessions. More certainty.

Apparently, somewhere out there is the final missing piece that will make us whole.

SALIGIA quietly suggests something almost unfashionable:

What if something valuable is already there?

What if, beneath the ambition, disappointment, fear, labels, noise and everything else life has placed around us, there is still a decent human being trying to remember the way home?

I do not want a reader to finish SALIGIA thinking, “Now I understand virtue.”

I would much rather they think:

“I remember that part of myself.”

Perhaps even:

“I still have that within me.”

If one reader reaches that moment, then the book has done what I hoped it would do.

Not teach them how to become good.

Simply remind them that some goodness was there all along.


Closing Note

There is an interesting contradiction at the centre of SALIGIA. Its vocabulary begins with sin, but its destination is not condemnation. It is remembrance.

Across this conversation, Tagore Almeida repeatedly returns to the idea that the most important human qualities may not be trophies to be earned or lessons to be imposed from outside. Courage can appear in an apology. Compassion can exist without doctrine. Forgiveness can happen without an audience. Integrity can be tested in moments nobody else will ever see.

Perhaps that is why the image of the house is so effective.

We spend much of our lives, as Almeida puts it, “renovating the outside”—pursuing achievement, recognition, certainty and approval. SALIGIA turns the reader towards the rooms within.

And its question is ultimately simpler than its mythology:

What if becoming better is sometimes less about finding something new—and more about remembering what we already carry?

Studio CarryOnHarry

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