Once viewed as an alternative platform for offbeat cinema, OTT streaming has now become the new box office. Services like Netflix, Amazon Prime Video, Disney+ Hotstar, and JioCinema have blurred the lines between traditional film releases and digital premieres. Films now transition from theatre to streaming in record time, capitalizing on binge-hungry audiences. For stars, producers, and even entertainment journalists, success metrics have changed — viewership minutes are replacing weekend grosses. The result: OTT sits at the center of India’s entertainment economy, steering ad spends, influencing production budgets, and shaping the stories greenlit each quarter.
Entertainment News in the Age of Instant Streaming
In the digital ecosystem, entertainment journalism has transformed from the red carpet to the real-time feed. Every Friday now brings not just a theatrical release but multiple digital premieres across languages. Reporters have pivoted from set visits to decoding content strategy and from star gossip to viewership data. The new buzzwords: streaming engagement, AI-driven recommendations, and cross-platform visibility. Newsrooms like LiveNewsVault Entertainment and partners at CarryOnHarry now run OTT review dashboards, instant alerts, and trend explainers as core products.
Regional Powerhouses Take the Lead
India’s OTT revolution is inherently multilingual. Regional industries — Tamil, Telugu, Malayalam, Bengali, and Marathi — are not secondary players but growth engines. Breakout series and films prove that strong storytelling transcends language; national audiences discover talent via dubs, subs, and algorithmic curation. As fame democratizes, coverage widens: interviews and reviews from Kochi to Kolkata now trend pan-India within hours.
From Red Carpets to Reels: Celebrity PR Gets a Digital Makeover
Public relations and celebrity branding have undergone a dramatic shift. Actors cultivate fan engagement through behind-the-scenes reels, live Q&As, and platform-native collaborations. Reporters have become hybrid creators — part journalist, part analyst. Innovative campaigns (password-gated “secret reels,” ARG-style teasers, fan-first premieres) show how marketing has evolved for the scroll era: faster, smarter, and multimedia-first.
The Future: Where Algorithms Meet Art
As AI-driven curation becomes integral to discovery, the future of entertainment news is personalization. Editors increasingly collaborate with analytics to predict which categories — crime thriller, social drama, or period biopic — will surge. Independent desks leverage similar tools to deliver hyper-personalized reviews, streaming alerts, and creator spotlights tailored to micro-audiences. The story no longer ends at the screen; it continues in how we cover the screen.
Conclusion: The Digital Stage Expands
OTT has reinvented both entertainment and journalism. What used to be a Friday column is now a seven-day newsroom linking creators, audiences, and platforms through one digital thread. The future of entertainment news is streaming-first, global-minded, and endlessly connected. The screens may be smaller — the stories are larger than ever.
Vivek Sharma Announces Trio of Unique Films Under Filmzone Creation Banner
December 30, 2025
Director Vivek Sharma, known for “Bhoothnath,” is set to produce three films under his Filmzone Creation banner, each exploring unique subjects. Speaking at the press meet, Sharma described the projects as a series of family-friendly films infused with elements of paranormal activity, comedy, and dark humor, showcasing both new and established talent. Notably, Sharma himself will take on lead roles in two of these ventures.
The first film, “Sarayapali Ka Woh Ghar,” delves into paranormal activities, drawing inspiration from real-life events. Sharma emphasized the film’s emotional and dramatic depth and said it is expected to go into production soon.
The second film, titled “Ka Kha Ga Gha Nanga,” offers a comedic take on the Hindi alphabet, portraying the lives of farming families and urban dwellers, reflecting the contrast between traditional hand pump usage and the modern reliance on sanitizers. The film will feature a cast of 15 children alongside prominent actors.
The third film, “Chullu Bhar Pani,” is a black humor comedy centered around a village grappling with a severe water shortage. The narrative follows the villagers’ naive yet humorous attempts to resolve their predicament. Sharma highlighted the intriguing nature of both the title and the storyline.
Sharma, addressing the media, expressed his commitment to providing a platform for emerging talent through Filmzone Creation, aiming to release two quality films annually. He also mentioned that the banner’s upcoming projects will feature a blend of newcomers and established stars.
Prior to this announcement, Vivek Sharma directed films such as “Bhoothnath” (released May 9, 2008), produced by B.R. Chopra’s production company and Ravi Chopra. The film starred Amitabh Bachchan, Shah Rukh Khan, and Juhi Chawla. The film is a family drama, fantasy, and horror mix that tells the heartwarming story of a friendship between a ghost and a child with humor.
‘Kal Kissne Dekha’ released on June 12, 2009, featured Rishi Kapoor, Jackie Bhagnani, and Vaishali Desai in lead roles. Produced by Vashu Bhagnani, this romantic science-fiction film revolves around a boy who can glimpse into the future.
‘A Game Called Relationship,’ released on February 14, 2020, was produced and starred Vivek Sharma. The film explores modern relationships, focusing on the dynamics of live-in partnerships and is intended to be a clean, family-friendly film.
In a remarkable display of cinematic success, ‘Dhurandhar,’ starring Ranveer Singh and Akshaye Khanna, continues its reign at the box office, setting new benchmarks. Veteran actor Rakesh Bedi, who portrays politician Jameel Jamali in the Aditya Dhar-directed spy-action thriller, shared his insights on the film’s overwhelming reception. He recalled a prediction he made prior to the film’s release, stating, “‘Dhurandhar’ is not going to raise the bar, it is going to break the bar.” The film’s performance seems to validate Bedi’s bold statement.
Bedi also recounted an enthusiastic fan reaction on Instagram, illustrating the audience’s deep engagement with ‘Dhurandhar,’ where a fan expressed impatience for the sequel’s release.
In a video shared on Instagram, Bedi expressed his excitement, stating, “Friends, ‘Dhurandhar’ is showing no signs of stopping; it continues to run and run. Before the film’s release, I made a statement that ‘Dhurandhar’ is not going to raise the bar, it is going to break the bar, because people are going to see this film repeatedly, continuously, and that is exactly what is happening.”
He further added, “People are showering so much love, it’s like a tsunami. I would say this film is like my friend’s restaurant in Delhi, Juggernaut.”
Bedi expressed his gratitude for the widespread acclaim the film has received. He highlighted a particular fan’s reaction, recounting, “One lady told me that after watching the film, she was angry about why it ended. And after watching the film, she felt like she should go to sleep and wake up directly on March 19, when its next part will be released. Isn’t that amazing?”
He extended his appreciation to the director and the production team, noting, “This film has become an international rage, which I believe has never happened in Indian cinema history. Such rage, such love, such a big tsunami. I thank JioStudio, the entire team of ‘Dhurandhar,’ and especially the director Aditya Dhar. Hats off to you, Aditya. Love you, brother.”
As per Sacnilk, ‘Dhurandhar’ has amassed ₹517 crore net in its first 16 days. The film further garnered ₹38.5 crore net on a recent Sunday, elevating its domestic total to ₹555.72 crore. ‘Dhurandhar’ has surpassed the lifetime collections of Sunny Deol’s ‘Gadar 2’ (₹525 crore net), Shah Rukh Khan’s ‘Pathaan’ (₹543 crore), and Ranbir Kapoor’s ‘Animal’ (₹553 crore).
According to Comscore, ‘Dhurandhar’ ranked among the top five global releases in its second weekend. With an overseas gross of $18 million, the film has exceeded ₹750 crore worldwide as of Friday and is projected to join the ₹800-crore club imminently.
