Vivek Sharma Announces Trio of Unique Films Under Filmzone Creation Banner

December 30, 2025

Director Vivek Sharma, known for “Bhoothnath,” is set to produce three films under his Filmzone Creation banner, each exploring unique subjects. Speaking at the press meet, Sharma described the projects as a series of family-friendly films infused with elements of paranormal activity, comedy, and dark humor, showcasing both new and established talent. Notably, Sharma himself will take on lead roles in two of these ventures.

The first film, “Sarayapali Ka Woh Ghar,” delves into paranormal activities, drawing inspiration from real-life events. Sharma emphasized the film’s emotional and dramatic depth and said it is expected to go into production soon.

The second film, titled “Ka Kha Ga Gha Nanga,” offers a comedic take on the Hindi alphabet, portraying the lives of farming families and urban dwellers, reflecting the contrast between traditional hand pump usage and the modern reliance on sanitizers. The film will feature a cast of 15 children alongside prominent actors.

The third film, “Chullu Bhar Pani,” is a black humor comedy centered around a village grappling with a severe water shortage. The narrative follows the villagers’ naive yet humorous attempts to resolve their predicament. Sharma highlighted the intriguing nature of both the title and the storyline.

Sharma, addressing the media, expressed his commitment to providing a platform for emerging talent through Filmzone Creation, aiming to release two quality films annually. He also mentioned that the banner’s upcoming projects will feature a blend of newcomers and established stars.

Prior to this announcement, Vivek Sharma directed films such as “Bhoothnath” (released May 9, 2008), produced by B.R. Chopra’s production company and Ravi Chopra. The film starred Amitabh Bachchan, Shah Rukh Khan, and Juhi Chawla. The film is a family drama, fantasy, and horror mix that tells the heartwarming story of a friendship between a ghost and a child with humor.

‘Kal Kissne Dekha’ released on June 12, 2009, featured Rishi Kapoor, Jackie Bhagnani, and Vaishali Desai in lead roles. Produced by Vashu Bhagnani, this romantic science-fiction film revolves around a boy who can glimpse into the future.

‘A Game Called Relationship,’ released on February 14, 2020, was produced and starred Vivek Sharma. The film explores modern relationships, focusing on the dynamics of live-in partnerships and is intended to be a clean, family-friendly film.

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Balle Balle Radio Entertainment Desk

December 31, 2025

Bollywood Under the Influence: How Paid Media Distorts Reality

## Bollywood’s Battle for Authenticity: Unmasking Paid Media’s Influence

**Mumbai, India** – The dazzling world of Bollywood is facing a reckoning as concerns mount over the increasing reliance on paid media and fabricated publicity. Veteran journalists and industry insiders are sounding the alarm, warning that these practices are eroding the very foundation of authenticity upon which the Indian film industry was built. The shift, they say, is creating a distorted reality for both the stars and the audiences who adore them.

The core issue, according to a recent panel discussion among industry experts, centers on the curated image. Celebrities and studios are increasingly investing in paid channels to shape their public perception. This involves filling press events with paid attendees and strategically cultivated fan clubs, manufacturing an atmosphere of overwhelming adoration, as opposed to genuine engagement with critical media. One panelist bluntly stated this trend replaces authentic dialogue: “You want your applause, so you gather people like that.”

This calculated approach, the panel argued, directly undermines the role of traditional journalism. Critical analysis is being sidelined in favor of public relations-driven narratives. Audiences are left with a skewed understanding of films, talent, and overall quality. The rise of paid reviews, both positive and negative, further muddies the waters. This makes it exceedingly difficult for the public to distinguish between genuine opinions and strategically manufactured hype. A panelist revealed the open secret: “Positive reviews are paid for, negative reviews are paid for,” highlighting the pervasiveness of the issue.

Panelists pointed to examples such as Shah Rukh Khan’s pioneering use of lavish hotel halls reserved for fan clubs on his birthday. They argue that while such displays generate immediate validation, prioritizing them over genuine skill development ultimately harms the industry. One panelist warned, “You are killing yourselves with your own hands,” underscoring the long-term consequences of prioritizing image over substance.

The consensus among experts is clear: the over-reliance on paid media poses a significant threat to the long-term viability of Bollywood. By prioritizing image over artistic integrity and genuine storytelling, the industry risks losing touch with its audience. The challenge now is whether Bollywood can reclaim its authenticity and reconnect with the core values that once defined it, or if it will continue down a path of manufactured hype and distorted realities.