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Srixon Introduces the All-New ZX Mk II Woods

Harry Johal

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Srixon Introduces the All-New ZX Mk II Woods


Press Release


Jan 5, 2023

SRIXON®, a global leader in high-quality golf equipment and innovation, announces the launch of the new ZX Mk II Woods. Delivering tour-level performance and revolutionary energy transfer to the tee box, it’s time to discover how your power goes farther with the all-new ZX Mk II Woods.

“With ZX Mk II, we’ve built upon the foundation of success with the previous generation,” said Jeff Brunski, Vice President of Research and Development. “Rebound Frame is a unique ball speed system that delivers a pure transfer of energy into the golf ball at impact. The result is an entire driver head that works in unison to deliver an unprecedented rebound effect that delivers maximum ball speed and, ultimately, more distance.”

The all-new ZX Mk II Woods provide more power where it counts – at impact. A stronger Rebound Frame design with dual flex zones delivers a seamless energy transfer from the clubface through the golf ball.

Rebound Frame’s two flex zones work harmoniously to generate enhanced ball speed and distance: Zone 1, the Driver face, deforms inwardly at impact. Zone 2, a ring of flexibility offset from the face, deforms outwardly. When these two zones snap back to shape just after impact, the compounded energy transfer is more powerful and efficient than standard designs. Overall, Rebound Frame adds a 10% larger High COR area to the Driver faces compared to the previous generation.

Meanwhile, the ZX Mk II Drivers feature a variable thickness face pattern that is 0.25mm thinner at its center and 0.4mm thicker at the perimeter than last generation. These refinements add even more COR across the face for added ball speed and distance off the tee.

The ZX7 Mk II Driver delivers total control, allowing golfers to easily produce the launch conditions needed for maximum workability off the tee. The ZX5 Mk II Driver provides total confidence, with a larger footprint, flattened shape, and a rear weight placed low and deep for drives that launch high and straight. 

New to this generation, the ZX5 LS Mk II Driver features a forward-placed, adjustable 8g weight that keeps spin low for players seeking to maximize distance above all else.

The ZX Mk II Fairway Woods and Hybrids feature similar foundational technologies as the drivers that seek to deliver more ball speed and greater distance from anywhere on the course. The entire line of ZX Mk II Woods offers world-class shafts as standard options with Project X HZRDUS Black Gen 4 and Project X HZRDUS Smoke Red RDX shafts.

Key Technologies:

  • Rebound Frame: Rebound Frame’s Dual Flex Zones focus more energy into the golf ball at impact, creating a purer energy transfer that instantaneously increases ball speed and distance on every strike.
  • Star Frame Crown: A complex series of ridges and latticework provides the structural integrity necessary to feature a remarkably thin titanium crown and to place discretionary mass where it best suits each ZX Mk II Driver’s ideal launch and spin characteristics.
  • Variable Thickness Face: An intricate variable thickness pattern expands the high COR area across the entire driver face. These unique ridges enhance high COR from heel to toe by improving how energy reflects into the ball on off-center shots.
  • Cannon Sole: A dynamic, floating weight pad on the Fairway Woods moves the weight right where the player wants it without reducing COR, optimizing launch while also allowing space for improved face flex and ball speed.
  • Deeper CG: The new shaping and design of the ZX Mk II Hybrids allowed the engineers to position more mass deeper in the clubhead, raising launch for higher, longer shots. A new face radius – spanning from the leading edge to the crown – provides more consistent spin on shots struck high or low, giving golfers more dependable distance from shot to shot.

Retail Information and Pricing

Pricing: ZX Mk II Series Drivers ($499.99)

ZX Mk II Fairway Woods ($279.99)

ZX Mk II Hybrids ($249.99)

Lofts: ZX7 Mk II Driver (9.5°, 10.5°), ZX5 Mk II Driver (9.5°, 10.5°), ZX5 LS Mk II Driver (8.5°, 9.5°, 10.5°), ZX Mk II Fairway Woods (13.5°, 15°, 18°, 21°), ZX Mk II Hybrids (17°, 19°, 22°, 25°, 28°)

U.S. Retail Launch Date: Jan. 20, 2023

                                                                                              ###

ABOUT Dunlop Sports Americas:

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

Source: Srixon



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Editor's Choice

Inside Bollywood’s Silence: The Real Reason Dhurandhar Isn’t Being Celebrated

H Johal

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Inside Bollywood’s Silence: The Real Reason Dhurandhar Isn’t Being Celebrated

 

In a season where Bollywood films are loudly pushed, praised, and plastered across every digital corner, the curious silence surrounding Dhurandhar has raised more questions than answers. Social media has been buzzing with talk of nepotism, PR politics, and manipulated corporate bookings. But industry insiders tell a very different story—one that has less to do with individuals, and everything to do with genre power, studio territory, and the fragile ego structure of Bollywood’s biggest players.

 

At the heart of the storm lies a simple fact: Dhurandhar is a spy thriller. Not just any thriller—the genre Bollywood unofficially considers the exclusive territory of Yash Raj Films. For over a decade, YRF has aggressively built its “Spy Universe,” treating it like a cinematic fortress. The studio’s identity, revenue expectations, and long-term franchise planning are deeply tied to the success of this genre. So when War 2—their highly anticipated blockbuster—released earlier this year and struggled at the box office, it didn’t just bruise egos; it shook the foundation of the Spy Universe itself.

 

Against this backdrop, the arrival of Dhurandhar became a complication no one at YRF wanted. Insiders insist the silence around it isn’t about actor rivalries or PR games. It’s far more strategic. Publicly celebrating another studio’s spy thriller—especially one gaining genuine praise—would inevitably weaken the narrative YRF is trying to rebuild with its upcoming film Alpha. Acknowledging Dhurandhar would mean accepting a new, strong competitor in the very space YRF claims as its own.

 

There’s also the added complexity of personalities. Industry veterans quietly acknowledge the friction between “Gangu” and certain YRF loyalists. Some believe that any hype around Dhurandhar will reflect indirectly on Ranveer Singh, an actor who has been caught in the crosshairs of shifting alliances and subtle jabs from prominent names. Even recent comments by Filmfare’s Jitesh Pillai, insiders say, were not random—they were part of the larger mood within the establishment.

 

What is particularly telling is that this silence cannot be explained by corporate bookings or inflated footfall numbers. Brahmāstra pioneered and benefitted from such tactics, yet it received full-throated celebration from every camp. The absence of similar support for Dhurandhar points clearly to the genre politics at play.

 

Behind-the-scenes tea also hints at larger ripples: whispers of Deepika Padukone stepping away from an Ayan Mukerji–Ranbir Kapoor project have surfaced, possibly tied to the tense undercurrents created by this power struggle. Whether these developments are temporary or signal a deeper fissure will become clearer in the coming months.

 

For now, what remains undeniable is the industry’s discomfort. Dhurandhar is being quietly acknowledged as a good film—good enough to challenge the supremacy of the Spy Universe itself. And in a world where brand territories matter more than merit, silence has become a weapon.

 

As Bollywood inches toward the release of Alpha, expect the temperature to rise, alliances to shift, and narratives to be aggressively shaped. Because in this battle, it isn’t actors fighting for acclaim—it’s studios fighting for genre dominance.

 

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Editor's Choice

When the Stars Fade Away: Navigating the Tides of Celebrity, Legacy, and Loss

H Johal

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Studio CarryOnHarry Entertainment Desk

In the whirlwind world of fame, where the lights shine brightest, the departure of a star can leave a profound silence in its wake. It’s a reminder of the fleeting nature of celebrity and the indelible marks some leave on the fabric of our culture. Recently, the entertainment sphere was shaken by the tragic news of Shefali Jariwala’s untimely passing—a talent whose spark dimmed too soon. Amidst the bustling digital landscape where trends come and go, certain stories, like Shefali’s, grip us, urging a search for meaning amidst loss.

Shefali, fondly remembered as the “Kanta Laga Girl,” left a void not just among her close-knit circle but within the broader audience base that adored her. Her untimely demise at the age of 42 not only sparked an outcry of grief but a surge of online searches, seeking to understand the how and why. She had been a vibrant presence on screen, and her sudden departure led to a significant spike in Google searches, overtaking even major events. The cause, reportedly a consequence of a cardiac arrest, raised discussions on the pressures and the unseen struggles behind the glamorous facades of celebrity life.

In another corner of the digital universe, Anupam Kher experienced an unexpected jolt—not of loss, but of digital disappearance. Imagine waking up one day to find a whopping nine lakh followers vanished from your social media profile. In a world where online presence and follower count are often seen as measures of influence and credibility, such an occurrence is disconcerting. Kher’s direct query to Elon Musk brought light to the often invisible cleanup processes on social media platforms, aiming to purge bots and inactive accounts. Yet, it serves as a metaphor for the impermanence in the digital age—what is here today can be gone tomorrow, echoing the transient nature of fame itself.

As we navigate through a torrent of updates, from the surprising revelations post-Samantha Ruth Prabhu’s wedding to the heartwarming support for TV’s Sai Baba, Sudhir Dalvi, by the Shirdi Sansthan, it’s evident how stories of celebrities’ lives, their highs and lows, fascinate and unite us in conversation and speculation.

In the midst of these narratives, a peculiar phenomenon caught my attention—the barometer of public interest as reflected in Google’s most searched movies of 2025. From Bollywood outpacing Southern cinema to unexpected hits that captured the public’s imagination, it’s a fascinating glimpse into collective tastes and the ever-shifting sands of viewer preference.

But perhaps, the most human aspect amidst these tales is the community’s response to Sudhir Dalvi’s plight. Facing health challenges, the actor renowned for his portrayal of Sai Baba found relief not just in medical intervention but in the collective support of a community willing to uphold one of its beloved figures. It’s moments like these that reinforce the ties that bind us, transcending the screen to touch lives in tangible ways.

 

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