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AIR Media-Tech Partners With Gyre to Launch Continuous Streaming Services for YouTube Content Creators

Harry Johal

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AIR Media-Tech Partners With Gyre to Launch Continuous Streaming Services for YouTube Content Creators


Press Release


Dec 22, 2022

AIR Media-Tech, a global company for digital-first creators, announces its strategic partnership with Gyre, a continuous streaming service. The partnership strengthens and expands AIR’s capabilities to equip its partner creators with the industry’s most comprehensive suite of solutions. Now, creators can re-cycle their pre-recorded videos and stream them 24/7 on digital platforms: YouTube, Twitch, Facebook, and Instagram. 

As YouTube’s algorithms prioritize streams over regular videos, going live allows creators to grow faster and increase their income. The live stream format allows viewers to discover new content, thus driving new subscriptions for creators, bolstering both channel performance and monetization.

“We’re happy to enhance the opportunities of our partner creators with Gyre’s continuous streaming capabilities,” said Sergii Bielousov, AIR Media-Tech co-founder. “This advanced service allows creators to recycle their content, save time and effort, and promote their accounts on digital platforms. Gyre streaming is a fantastic way to improve a YouTube channel’s performance and make the most of all that content creators have produced.”

With Gyre, AIR partner creators can continuously loop existing, pre-recorded content automatically, 24 hours a day. Creators only need to upload the video to the Gyre server to start streaming it live from their channels immediately.

AIR started testing Gyre’s service in early 2022 on a range of its partner YouTube channels. After they showed a significant increase in performance, some of them by up to 40%, companies decided to join forces and create a long-term partnership.

“We’re delighted to partner with such a powerful player in the content creator industry and to share access to our service with thousands of creators through the AIR ecosystem,” said Ruslan Pohitun, CEO of Gyre. “Lots of YouTubers are integrating continuous streams into their development strategies and seeing impressive performance from them. We’re constantly improving the service to help creators better engage with their audiences.” 

For more information about the partnership, visit AIR Blog.

About Gyre

Gyre is a multi-streaming service for creating looped 24/7 streams from pre-recorded videos and running them on YouTube, Twitch, and Facebook. Founded in 2021, Gyre works with international media companies and creators of various types of content from 23 countries. To date, Gyre helped creators to generate 9B views, 500M hours, and $4.6M of additional income with looped streaming on YouTube only. The service aims to help recycle existing content, improve channel metrics and increase revenue.

About AIR 

Founded in 2010 by Ukrainian co-founders Sergii Bielousov and Stepan Mikhaylov, AIR Media-Tech is an international company helping digital-first creators grow faster and earn more on YouTube and beyond. AIR works with 3800+ creators from 44 countries AIR has been YouTube Certified partner since 2011. With the world-largest creator economy ecosystem, AIR is responsible for the growth of TOP  YouTubers like Kids Diana Show, Vlad and Niki, and others. 

Source: AIR Media-Tech



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Editor's Choice

Search: The Naina Murder Case — India’s Finest Crime Drama This Year?

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Search: The Naina Murder Case — India’s Finest Crime Drama This Year?

When Konkona Sen Sharma steps into the khaki uniform as ACP Sanyukta Das, you know this isn’t just another cop show. Created by Rohan Sippy, this six-part thriller, streaming now on JioCinema, dives headfirst into the murky depths of a high-profile teen murder, pulling in political conspiracies, personal vendettas, and a weary but relentless investigator haunted by her own past.

Loosely adapted from the acclaimed Danish series The Killing, this Indian iteration doesn’t merely replicate—it recontextualizes. The victim, Naina, isn’t just a plot device; she becomes a symbol of societal rot. With each suspect introduced, the narrative tightens its grip, drawing you deeper into a maze where truth and deception are indistinguishable.

Konkona anchors the series with a performance so nuanced it often compensates for the show’s weaker moments—particularly the mid-season lag and a finale that leaves more questions than answers. Still, the murmurings of a possible Season 2 are well-earned.

The brilliant Konkona Sen Sharma stars in ‘Search: The Naina Murder Case’ as ACP Sanyukta Das, a detective whose plan to save her marriage is derailed by one last, harrowing case. The murder of a teenage girl, Naina, forces her to confront dark secrets at every turn. The investigation becomes intensely personal as the case intertwines with her own struggles, testing her resilience to its breaking point. Will solving the mystery cost her everything? The gripping search begins October 10, exclusively on JioHotstar

Verdict: If you crave tightly-wound whodunits with a soul, Search: The Naina Murder Case is a compelling slow-burner with a powerful female lead at its heart.

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Editor's Choice

Annemarie Picerno Releases Inspiring New Single “Dreams and Wings”

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Annemarie Picerno Releases Inspiring New Single “Dreams and Wings”

Studio CarryOnHarry Desk — Annemarie Picerno Releases Inspiring New Single “Dreams and Wings”

Nashville, TN — : Acclaimed Nashville-based entertainer, songwriter, and Grammy® Voting Member Annemarie Picerno unveils her brand-new single “Dreams and Wings,” a heartfelt anthem about aspiration, love, and the pursuit of freedom.

A Song of Hope and Freedom

“Dreams and Wings” evokes a powerful metaphor that blends life’s deepest desires with the courage to soar. Dreams reflect the longing to live and love freely, while wings symbolize the strength to uplift those we cherish, even as life leads us on different paths. With soaring vocals and emotionally rich lyrics, Picerno captures the idea that true love always returns when it is selfless and kind.

https://youtu.be/AQbvcZx-DeU?si=MGUMTJOfDL7t3Zs3

Release Details

Song Title: Dreams and Wingshttps://youtu.be/AQbvcZx-DeU?si=MGUMTJOfDL7t3Zs3https://youtu.be/AQbvcZx-DeU?si=MGUMTJOfDL7t3Zs3https://youtu.be/AQbvcZx-DeU?si=MGUMTJOfDL7t3Zs3

Artist & Composer: Annemarie Picerno

Release Date: August 15, 2025

Label: Amplifiedsound

ISRC: TCAJY2561423

Publishing: Tunecore Publishing

UPC: 859714610872

Primary Genre: American Roots

Secondary Genre: Folk

About Annemarie Picerno

A dynamic force in the Nashville music scene, Annemarie Picerno is celebrated for her powerful, bluesy vocals and genre-spanning compositions. A Voting Member of The Recording Academy (Grammys®) and an award-winning artist, she has honed her craft with a BFA in Musical Theater, specializing in voice (Classical & Broadway Belt), composition, acting, and performance.

Picerno’s music is defined by her ability to seamlessly blend Americana, Country, Pop, Blues, Gospel, Soul, and Rock into heartfelt storytelling. Collaborating with Billboard hitmaker Bob McGilpin, she continues to create original songs that strike an emotional chord with listeners worldwide.

On stage, Annemarie is known for her passionate performances and versatile artistry, captivating audiences with a mix of vocal power, lyrical depth, and authentic presence.

Connect with Annemarie Picerno

Official Website: annemariepicerno.com

Facebook: facebook.com/annemariepicerno

Instagram: instagram.com/annemariepicerno

Twitter/X: x.com/amplifiedsound

YouTube: youtube.com/@amplifiedsound

✨ “Dreams and Wings” is now available for radio airplay and streaming. With its soaring message of hope and resilience, Annemarie Picerno once again proves why she is one of Nashville’s most captivating and versatile voices.

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