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AIR Media-Tech Partners With Gyre to Launch Continuous Streaming Services for YouTube Content Creators

Harry Johal

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AIR Media-Tech Partners With Gyre to Launch Continuous Streaming Services for YouTube Content Creators

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Dec 22, 2022

AIR Media-Tech, a global company for digital-first creators, announces its strategic partnership with Gyre, a continuous streaming service. The partnership strengthens and expands AIR’s capabilities to equip its partner creators with the industry’s most comprehensive suite of solutions. Now, creators can re-cycle their pre-recorded videos and stream them 24/7 on digital platforms: YouTube, Twitch, Facebook, and Instagram. 

As YouTube’s algorithms prioritize streams over regular videos, going live allows creators to grow faster and increase their income. The live stream format allows viewers to discover new content, thus driving new subscriptions for creators, bolstering both channel performance and monetization.

“We’re happy to enhance the opportunities of our partner creators with Gyre’s continuous streaming capabilities,” said Sergii Bielousov, AIR Media-Tech co-founder. “This advanced service allows creators to recycle their content, save time and effort, and promote their accounts on digital platforms. Gyre streaming is a fantastic way to improve a YouTube channel’s performance and make the most of all that content creators have produced.”

With Gyre, AIR partner creators can continuously loop existing, pre-recorded content automatically, 24 hours a day. Creators only need to upload the video to the Gyre server to start streaming it live from their channels immediately.

AIR started testing Gyre’s service in early 2022 on a range of its partner YouTube channels. After they showed a significant increase in performance, some of them by up to 40%, companies decided to join forces and create a long-term partnership.

“We’re delighted to partner with such a powerful player in the content creator industry and to share access to our service with thousands of creators through the AIR ecosystem,” said Ruslan Pohitun, CEO of Gyre. “Lots of YouTubers are integrating continuous streams into their development strategies and seeing impressive performance from them. We’re constantly improving the service to help creators better engage with their audiences.” 

For more information about the partnership, visit AIR Blog.

About Gyre

Gyre is a multi-streaming service for creating looped 24/7 streams from pre-recorded videos and running them on YouTube, Twitch, and Facebook. Founded in 2021, Gyre works with international media companies and creators of various types of content from 23 countries. To date, Gyre helped creators to generate 9B views, 500M hours, and $4.6M of additional income with looped streaming on YouTube only. The service aims to help recycle existing content, improve channel metrics and increase revenue.

About AIR 

Founded in 2010 by Ukrainian co-founders Sergii Bielousov and Stepan Mikhaylov, AIR Media-Tech is an international company helping digital-first creators grow faster and earn more on YouTube and beyond. AIR works with 3800+ creators from 44 countries AIR has been YouTube Certified partner since 2011. With the world-largest creator economy ecosystem, AIR is responsible for the growth of TOP  YouTubers like Kids Diana Show, Vlad and Niki, and others. 

Source: AIR Media-Tech

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Editor's Choice

Audiences Are Rating ‘Spider-Man: Brand New Day’ and ‘Resident Evil’ Among 2026’s Hottest Films

H Johal

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Audiences Are Rating ‘Spider-Man: Brand New Day’ and ‘Resident Evil’ Among 2026’s Hottest Films

Balle Balle Radio™ Entertainment Desk

Two 2026 releases, "Resident Evil" and "Spider-Man: Brand New Day," are tied at the top of Rotten Tomatoes’ running Verified Hot list, each pulling in more than 5,000 Verified ratings from ticket-buying audiences, according to the site’s latest update.

Just as Certified Fresh represents critics’ consensus via the Tomatometer, Verified Hot is its audience equivalent, requiring a minimum 90% score on the Popcornmeter using ratings exclusively from Fandango ticket buyers, according to the guide. Rotten Tomatoes introduced the badge to give paying audiences their own equivalent stamp of approval, separate from critical consensus.

Behind the two leaders in the largest-sample tier, "The Odyssey" ranks second with over 5,000 Verified ratings, followed by "Project Hail Mary," "Obsession," "Hoppers" and "The Super Mario Galaxy Movie." Several of these titles also turn up on other year-end and mid-year lists tracking 2026’s most-discussed films, including "The Odyssey," "Project Hail Mary" and "Obsession" among the movies cited as generating the most audience conversation this year.

In the next tier, covering films with 1,000 to 5,000 Verified ratings, "Avengers: Endgame," "Heart of the Beast," "Forgotten Island" and "Practical Magic 2" share the top spot, with "Coyote vs. Acme," "The Invite," a musical performance film featuring Stray Kids and others filling out the rest of the ranking. Rotten Tomatoes notes a third, smaller tier of 250 to 999 ratings exists for titles still building an audience track record, which it describes as newer and more niche releases.

New films earning a 90% Popcornmeter score are added weekly, with placement within each tier based on cumulative Verified rating volume.

Studio CarryOnHarry will be watching whether films lower in the 1,000-to-5,000 tier gain enough ratings to crack the top bracket as the list updates through the rest of 2026.

Read more People’s Choice stories on Studio CarryOnHarry. Reporting via Live News Vault.

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Editor's Choice

Revisiting Octavia Butler’s “Wild Seed,” the 1980 novel that opens her Patternist series

H Johal

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Revisiting Octavia Butler’s “Wild Seed,” the 1980 novel that opens her Patternist series

Balle Balle Radio™ Entertainment Desk

Octavia E. Butler’s "Wild Seed," released in 1980, remains one of the author’s most widely read novels decades after its release. It opens Butler’s five-book Patternist cycle, a five-book speculative fiction cycle, and continues to draw new readers and critical attention.

Butler, who died in 2006, is widely regarded as one of the first Black women to gain major recognition in American science fiction, a genre that offered her few peers when she began publishing in the 1970s. Her work is frequently cited within Afrofuturism, the broader cultural movement that uses speculative fiction, technology, and alternate histories to explore the experiences of the African diaspora and to imagine Black futures beyond the constraints of the present.

"Wild Seed" is addresses themes of gender, healing roles, and the experiences of Black women, reflecting the novel’s focus on characters navigating power, transformation, and survival across generations. Readers and reviewers have consistently described it as a character-driven work rather than a plot-heavy one, with its two central figures carrying the novel through sustained psychological and emotional depth. The book is the first in the five-volume Patternist series and has drawn an active readership on platforms like Goodreads, where it holds a strong average rating from tens of thousands of readers.

The novel has also found renewed life in reading groups and community discussions in recent years, often paired with other Afrofuturist or speculative work, a sign of Butler’s lasting pull on readers well outside the genre’s traditional audience.

Studio CarryOnHarry sees "Wild Seed" as a useful entry point for readers curious about Butler’s influence on contemporary speculative fiction, and worth a look for anyone building out an Afrofuturism reading list.

About the Author: An American science fiction writer, one of the best-known among the few African-American women in the field.

[Comment by Tricia Sullivan, on The Guardian][1]:
Octavia E Butler (1947–2006)

> I was teaching in New York when I came across Octavia E Butler’s Kindred in a secondary-school catalogue of novels recommended to support diversity. It caught my attention because Butler was described as a science-fiction writer. I thought I was familiar with science fiction, but I’d never heard of her – nor have a great many other readers, I suspect. For many years, Butler was the sole African-Ameri

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Harry Johal is the Entertainment Editor at Studio CarryOnHarry, overseeing the newsroom's day-to-day coverage.

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