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CGTrader Building a Foundation for the Metaverse

Harry Johal

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CGTrader Building a Foundation for the Metaverse


World’s largest provider of 3D content revises platform to drive creation, streamline access of metaverse-ready models

Press Release


Dec 22, 2022

In response to the growing demand for 3D models that are optimized for use in virtual reality environments, CGTrader, the world’s largest marketplace for 3D content, is building processes that will encourage creation of 3D model “building blocks” of the system and make it simpler and faster for companies developing metaverse projects to find and purchase those models.

The metaverse is a virtual shared space that may be the next generation of the internet. It is created using a combination of technologies, including virtual reality (VR), augmented reality (AR), head-mounted displays, artificial intelligence, and more.

These virtual spaces need 3D models as their building blocks, and CGTrader has started seeing a growing market demand, especially from major players like Meta, Nvidia, and others. However, different platforms can have different requirements, and 3D assets are complex. 

In response to that demand and to speed and streamline development of the metaverse, CGTrader is building dedicated listing pages for metaverse software packages and launching a process to rapidly increase the number of compatible 3D models. 

In the first phase, a marketplace model review already has populated the new listing pages with batches of 3D models dedicated to specific metaverses or use cases like Unity, Unreal and TikTok. The second phase will allow the CG Trader designer community of more than 90,000 designers to participate by applying for specific models to have metaverse badges, which can rapidly increase the number of models listed for specific metaverses or use cases.

CGTrader’s third phase is building an automated 3D model validation pipeline to compare and check models to specific requirements, with the ability to convert models into selected specifications.

“Combining all three of these phases, we can grow the number in each category very significantly,” said CGTrader CEO Dalia Lasaite. “This initiative also will help creators, by improving access to the tools for 3D model design for people who have an aesthetic vision but may not yet have developed advanced technical skills.”

CGTrader’s listing structure begins with a focus on six metaverses/other digital platforms categories: 

  • Spark AR, an augmented reality platform from Meta, for Mac OS and Windows, that lets users create AR effects for mobile cameras; 
  • Snap AR, technology owned by Snapchat’s parent company that creates AR assets from existing product photography;
  • Omniverse, Nvidia’s suite of cloud services for artists, developers and enterprise teams to build metaverse applications;
  • EffectHouse, TikTok’s tool for creating, publishing and sharing AR effects for TikTok;
  • Unity, a cross-platform game engine that is used to create interactive 3D experiences for a wide range of platforms;
  • Unreal Engine, a game engine developed by Epic Games that is used to create high-quality 3D graphics and immersive environments.

CGTrader currently lists more than 42,000 metaverse-compatible models available across the six categories, with the number growing daily.  

“Introducing these metaverse 3D model categories will be a good step forward to building more content compatible with all the new digital initiatives, and to initiating collaborations with the leading platforms on how to build more relevant content ready-to-use on their products,” Lasaite said. “The demand on each of the dedicated pages will indicate to us where the market is moving and what type of content our designer community should focus on.”

CGTrader’s next steps, Lasaite said, will be continued work with the designer community to increase the supply, improving the UX of the content users to find what they need, working with the platforms on building more use cases, and sharing those use cases with the 3D community. 

To learn more about CGTrader’s vast catalog of 3D models for AR/VR, gaming, advertising, entertainment and 3D printing, and about custom 3D model design, visit CGTrader.com.

About CGTrader

Established in 2011, CGTrader is the world’s leading provider of 3D content. More than 500,000 customers globally, including more than 150 Fortune 500 enterprises, trust CGTrader to source and manage three-dimensional content. The company has two core product lines: Marketplace, which unites over 6 million users, and Modelry, the end-to-end 3D content engine.

Source: CGTrader



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Editor's Choice

Inside Bollywood’s Silence: The Real Reason Dhurandhar Isn’t Being Celebrated

H Johal

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Inside Bollywood’s Silence: The Real Reason Dhurandhar Isn’t Being Celebrated

 

In a season where Bollywood films are loudly pushed, praised, and plastered across every digital corner, the curious silence surrounding Dhurandhar has raised more questions than answers. Social media has been buzzing with talk of nepotism, PR politics, and manipulated corporate bookings. But industry insiders tell a very different story—one that has less to do with individuals, and everything to do with genre power, studio territory, and the fragile ego structure of Bollywood’s biggest players.

 

At the heart of the storm lies a simple fact: Dhurandhar is a spy thriller. Not just any thriller—the genre Bollywood unofficially considers the exclusive territory of Yash Raj Films. For over a decade, YRF has aggressively built its “Spy Universe,” treating it like a cinematic fortress. The studio’s identity, revenue expectations, and long-term franchise planning are deeply tied to the success of this genre. So when War 2—their highly anticipated blockbuster—released earlier this year and struggled at the box office, it didn’t just bruise egos; it shook the foundation of the Spy Universe itself.

 

Against this backdrop, the arrival of Dhurandhar became a complication no one at YRF wanted. Insiders insist the silence around it isn’t about actor rivalries or PR games. It’s far more strategic. Publicly celebrating another studio’s spy thriller—especially one gaining genuine praise—would inevitably weaken the narrative YRF is trying to rebuild with its upcoming film Alpha. Acknowledging Dhurandhar would mean accepting a new, strong competitor in the very space YRF claims as its own.

 

There’s also the added complexity of personalities. Industry veterans quietly acknowledge the friction between “Gangu” and certain YRF loyalists. Some believe that any hype around Dhurandhar will reflect indirectly on Ranveer Singh, an actor who has been caught in the crosshairs of shifting alliances and subtle jabs from prominent names. Even recent comments by Filmfare’s Jitesh Pillai, insiders say, were not random—they were part of the larger mood within the establishment.

 

What is particularly telling is that this silence cannot be explained by corporate bookings or inflated footfall numbers. Brahmāstra pioneered and benefitted from such tactics, yet it received full-throated celebration from every camp. The absence of similar support for Dhurandhar points clearly to the genre politics at play.

 

Behind-the-scenes tea also hints at larger ripples: whispers of Deepika Padukone stepping away from an Ayan Mukerji–Ranbir Kapoor project have surfaced, possibly tied to the tense undercurrents created by this power struggle. Whether these developments are temporary or signal a deeper fissure will become clearer in the coming months.

 

For now, what remains undeniable is the industry’s discomfort. Dhurandhar is being quietly acknowledged as a good film—good enough to challenge the supremacy of the Spy Universe itself. And in a world where brand territories matter more than merit, silence has become a weapon.

 

As Bollywood inches toward the release of Alpha, expect the temperature to rise, alliances to shift, and narratives to be aggressively shaped. Because in this battle, it isn’t actors fighting for acclaim—it’s studios fighting for genre dominance.

 

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Editor's Choice

When the Stars Fade Away: Navigating the Tides of Celebrity, Legacy, and Loss

H Johal

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Studio CarryOnHarry Entertainment Desk

In the whirlwind world of fame, where the lights shine brightest, the departure of a star can leave a profound silence in its wake. It’s a reminder of the fleeting nature of celebrity and the indelible marks some leave on the fabric of our culture. Recently, the entertainment sphere was shaken by the tragic news of Shefali Jariwala’s untimely passing—a talent whose spark dimmed too soon. Amidst the bustling digital landscape where trends come and go, certain stories, like Shefali’s, grip us, urging a search for meaning amidst loss.

Shefali, fondly remembered as the “Kanta Laga Girl,” left a void not just among her close-knit circle but within the broader audience base that adored her. Her untimely demise at the age of 42 not only sparked an outcry of grief but a surge of online searches, seeking to understand the how and why. She had been a vibrant presence on screen, and her sudden departure led to a significant spike in Google searches, overtaking even major events. The cause, reportedly a consequence of a cardiac arrest, raised discussions on the pressures and the unseen struggles behind the glamorous facades of celebrity life.

In another corner of the digital universe, Anupam Kher experienced an unexpected jolt—not of loss, but of digital disappearance. Imagine waking up one day to find a whopping nine lakh followers vanished from your social media profile. In a world where online presence and follower count are often seen as measures of influence and credibility, such an occurrence is disconcerting. Kher’s direct query to Elon Musk brought light to the often invisible cleanup processes on social media platforms, aiming to purge bots and inactive accounts. Yet, it serves as a metaphor for the impermanence in the digital age—what is here today can be gone tomorrow, echoing the transient nature of fame itself.

As we navigate through a torrent of updates, from the surprising revelations post-Samantha Ruth Prabhu’s wedding to the heartwarming support for TV’s Sai Baba, Sudhir Dalvi, by the Shirdi Sansthan, it’s evident how stories of celebrities’ lives, their highs and lows, fascinate and unite us in conversation and speculation.

In the midst of these narratives, a peculiar phenomenon caught my attention—the barometer of public interest as reflected in Google’s most searched movies of 2025. From Bollywood outpacing Southern cinema to unexpected hits that captured the public’s imagination, it’s a fascinating glimpse into collective tastes and the ever-shifting sands of viewer preference.

But perhaps, the most human aspect amidst these tales is the community’s response to Sudhir Dalvi’s plight. Facing health challenges, the actor renowned for his portrayal of Sai Baba found relief not just in medical intervention but in the collective support of a community willing to uphold one of its beloved figures. It’s moments like these that reinforce the ties that bind us, transcending the screen to touch lives in tangible ways.

 

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